HubSpot CRM Onboarding Mistakes, Mailchimp Is Now a Marketing Automation Platform, & Critical B2B Sales KPIs to Track... This Is THE LATEST!
This week, I have left my humble home office in Annapolis, Maryland, behind to join my fellow IMPACTers in our headquarters in New Haven, Connecticut, for the week...
Lookin' good, New Haven. Lookin' good.
Anyway, I want to talk about the conversation I had over lunch today with one of our new team members.
He's one of those guys who has a borderline supernatural talent for asking deceptively simple questions that force people to drop all pretense and be honest about what makes them tick. So, it didn't take long for our casual back-and-forth to turn into a deep conversation about the friction of change in a business.
More specifically, how so many of us become blind to the fact that we've outgrown our organizational processes, systems, and structures. Even when they begin to create problems, we'd rather lean into "the devil we know" instead of acknowledging the fact that it's time for a change and a break with convention.
Think about it. How many times have you asked someone why something is the way it is, and they come back with, "Well, that's the way it's always been done"? And how many times did you (or someone else) consider that an absolutely acceptable answer?
This is a dangerous way of operating, and I needed that reminder today.
Sometimes you need to break things. Sometimes you need to try something new even if it's uncomfortable. Sometimes you need to be the voice in the room that says:
"This no longer works for us. We can do better."
📛 Here Are the Most Common Problems Sales Teams Create for Themselves with the HubSpot CRM
Then, on June 25, the New Haven HUG will be hosting totally live website throwdowns. If you've never been to one of our famous website throwdowns, you are in for a treat! Our panel of experts will be critiquing websites from our audience, offering valuable tips and tricks to improve your site right away. Make sure to register -- and, if you dare, throw your hat into the ring!
⏰ Throwback Thursday
IMPACT Live '19 is quickly approaching, and I'm really excited about all of the new and innovative topics we'll be covering in our agenda.