Being a word nerd who almost collapsed in hysterics over the recent release ofa book on the history of the semicolon—my birthday is on October 26, if you're looking for gift ideas, by the way— it should come as no surprise that I have a favorite piece of punctuation.
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Meet the interrobang.
Yes, it is a real piece of punctuation.
Yes, it is probably one of the most entertaining words you'll ever say out loud, because you'll always feel a little bit like you're shouting an inappropriate superhero name when you do.
Isn't it just grand?
Here's what's interesting, though. The interrobang was invented in 1962 — not to solve an editorial problem, but rather an advertising one. Martin K. Spector thought advertisements would look better if copywriters could use a single mark when posing a surprised rhetorical question.
And thus, my punctuation crush was born.❤️
You use this magical glyph when you want to ask a question in a way that expresses excitement or disbelief or, in line with its origin, when posing a boisterous rhetorical question. While most fonts don't support the interrobang —rude— good ol' Wing Dings has you covered, as does Lucida Grande.
What does this have to do with the content below?Absolutely nothing.I simply wanted to enrich your Thursday morning with a neat piece of trivia that is near and dear to my heart.
Now, let's get into it...
🚨 Facebook Users Can Now Stop Advertisers (Like You) from Using Their Browsing Data for Ad Targeting
Hey, Annapolis!Learn how tocreate scalable and repeatable growth with actionable case studiesand powerful examples of what it means to evolve into an authentically customer-centric organization at the next Annapolis HubSpot User Group event.Save your seat for August 27 at 6:30 p.m.
Hey, Chicago! Same day, different city. On August 27 at 11:30 a.m., IMPACT Director of Audience Engagement and Community Stephanie Baiocchi will walk you throughthe basics of conversational marketing, share tips and tricks for creating a great conversational experience, and show you exactly how to set up live chat and build a chatbot in HubSpot using HubSpot Conversations.Register now for this Chicago Northside HUG event.
☝️Don't forget, all HUG events are free to attend!
⏰ Throwback Thursday
One of my favorite pieces of content we published last year wasIMPACT Demand Generation Manager Myriah Anderson'sUltimate Guide to Video for Sales— acompletely ungatedguide that empowers sales reps and teams to immediately start using personalized video to shorten their sales cycles and close more deals.
I mean, just look at this table of contents... 😍
If you're not a video for sales fan, I still highly recommend you check it out.
This pieceis an absolute master class in how to create a content pillarthat leverages video to create a highly personalized and absurdly helpful experience for readers.
📚 What I'm Reading:
Finally, here's what I'm reading this week, without preamble or context: