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September 3, 2019

Consequences of Duplicate Data, 42 Landing Page Examples to Inspire, & Lagging Voice Search Optimization ...This Is THE LATEST! 

💯 Jump Right into the Good Stuff!

🎉 It's INBOUND week, y'all! Everyone who schedules their #INBOUND19 Website Throwdown in advance is entered to win a prize pack, including a $500 Amazon gift card.

Greetings and salutations from my seat on the Amtrak Northeast Regional train, bound this morning for Boston for HubSpot’s annual INBOUND event. I always enjoy days like this, knowing that some of my favorite fellow IMPACTers are also traveling from all corners of the country right now.

Although I think I’m the only one making the trek to ye olde Beantown via train this year.


I get it. From my neck of the woods, here in Maryland, it’s a more than seven-hour journey up the east coast by train to my final destination. Traveling by plane would certainly be considered much more “efficient” by some — and, depending on where folks are traveling from, the train may not be an option.

But whenever I’m traveling to Boston or to New Haven (IMPACT HQ), I always take the train by choice.

I do this for a few reasons.

First, there’s something inherently romantic about train travel.

When I’m not furiously typing away for work, as I am right now, you'll typically find me wistfully staring out the window while listening to mellow, uplifting music — this one is a current favorite — as I allow my mind to clear and wander and let go of anything stressful.



Second, I strongly dislike dealing with airport security, and I absolutely adore full-sized toiletries. So, yes. Flying is faster, but the hassle and stress is often not worth it. And, in some cases, traveling to the airport, going through security, and so on, adds up to the same amount of time as I would spend traveling by train… with no security or cramped seating — and all the family-sized shampoo and conditioner I can carry.

Finally, conference weeks (INBOUND, Digital Sales and Marketing World, etc.) or big trips up to IMPACT HQ take a lot out of me.

Don’t get me wrong. I absolutely love traveling, attending (and speaking at) conferences, and being with my tribe. But bookending my trips with four to seven hours of blissful train travel to charge up, decompress, and… well, not be forced to talk to anyone does wonders for my sanity.

Speaking of which, it's time for me to throw on some tunes and zone out. But don't worry, I've still got you covered with the latest in digital sales and marketing goodness below. 

(Oh, and if you happen to be at INBOUND this week, stop by the IMPACT booth for a Website Throwdown and to say hi to yours truly! I always love meeting folks from THE LATEST nation.)

☠️ 9 Real-World Reasons Duplicate Data Is Killing Your Marketing & Sales Returns (Sponsored from Insycle)

In the world of digital sales and marketing automation, data issues can cause irreparable harm to your budget and your bottom line. The most common data quality issue of all is duplicate data — often due to customer input error, importing and exporting errors, or even mistakes from your team. Thankfully, Ryan Bozeman of Insycle is here to help. In this article, Ryan explains why duplicate data can be such a problem for companies of any size, and the different ways that it can harm your marketing and sales campaigns. 


😍 42 Examples of Landing Pages to Inspire You (Updated for 2020 by Popular Demand!)

You've got a great offer — maybe it's a new guide, template, or tool. That means you're going to need a rockstar landing page that entices people to convert. A great landing page clearly defines its value to its audience and generates leads. But the best type of landing page for you will depend on your specific audience, brand, and industry. That's why IMPACT Head of Editorial Content Ramona Sukhraj curated this comprehensive showcase of 42 unique landing pages (across a wide range of industries) guaranteed to get your creative juices flowing and inspire lead generation genius.


🔊 Despite All the Hype & Excitement, Optimization for Voice Search Is Still Lagging Behind

With the popularity of smart speakers and our continued dependence on Siri and Google Assistant, voice search remains a significant (but oft-ignored) aspect of search engine activity. This fact is somewhat surprising given that, between 2017 and 2018, the number of smart speakers in the United States increased by 78%. In this article, IMPACT Editorial Associate John Becker explains why voice search optimization continues to be deprioritized and reviews the voice search optimization basics every digital marketer needs to know.


🎧  Our Latest Shows & Podcasts

📆  Upcoming Digital Sales & Marketing Events

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Everyone who signs up for an INBOUND Website Throwdown in advance will be entered to win a prize pack, including a $500 Amazon gift card.💰

👉 Also, the Annapolis HubSpot User Group (HUG) that was originally scheduled for earlier this month has been rescheduled to September 19! Learn how to create scalable growth with actionable case studies and powerful examples of what it means to evolve into an authentically customer-centric organization at the next Annapolis HubSpot User Group event.Save your seat for September 19 at 6:30 p.m.

Remember, HUG events are always free to attend, and you don't need to be a HubSpot user to do so!

🚂 Travel Reads

Finally, long trips require a really good book. So, for INBOUND week, I've chosen to revisit an old favorite of mine, because it is just that good:


Freakonomics is one of my favorite books because it is absolutely fascinating. I mean, tell me this description doesn't leave you dying to read it:

"Which is more dangerous, a gun or a swimming pool? What do schoolteachers and sumo wrestlers have in common? Why do drug dealers still live with their moms? How much do parents really matter? How did the legalization of abortion affect the rate of violent crime?

These may not sound like typical questions for an economist to ask. But Steven D. Levitt is not a typical economist. 

Freakonomics is a groundbreaking collaboration between Levitt and Stephen J. Dubner, an award-winning author and journalist. They usually begin with a mountain of data and a simple question. Some of these questions concern life-and-death issues; others have an admittedly freakish quality. Thus the new field of study contained in this book: Freakonomics."  (Amazon)

Anyway, that's all for now — talk to you later this week!