📚 Ahem.Have you gotten your copy of thesecond edition of They Ask, You Answerby Marcus Sheridan yet? It's revised and updated withnew chapterson the power of video, conversational marketing, how to create the perfect inbound website, and more.
Greetings and salutations from sunny Hartford, Connecticut!That's right — on Monday, I made the great voyage up the East Coast, from Annapolis, Maryland (withKathleenas my navigator)...
Which included a... let's just say an"adventurous"trip across the George Washington Bridge in New York. 😨
And then my heart grew three sizes reading through the acknowledgements on page 321...(Hm, I should probably see a doctor about that.)
And, of course, I'm beyond thrilled to be here with my IMPACT family.
There's one downside, though. By the time this email hits your inboxes, IMPACT Live will not have officially kicked off yet. So,this is the only photo I am allowed to share with youof the incredible multimedia experience we've set up for this year's main stage.
If you're at IMPACT Live this year, I'd love to meet you!(If you don't know what I look like, just keep an eye out for an overly-caffeinated, six-foot-tall content nerd having a heated debate about the Oxford comma. That's me.)
If you'renotat IMPACT Live this year... look, I can't say it doesn't hurt, but we can get through this rough patch in our relationship. For now, just check out the digital sales and marketing goodness I've hand-picked for you below.
...and then stay tuned.This Thursday's edition ofTHE LATESTis going to feature a few really exciting announcements.
😮 Heads Up, Facebook Advertisers — Ads Are Now Being Displayed in Facebook Search Results
With billions of searches being conducted on Facebook, it was only a matter of time until the social network expanded its ads real estate to include search results — especially as they continue to focus on user experience and providing relevant content people are seeking out.In this article, Paid Media Specialist (and Facebook genius) Ali Parmelee breaks downeverything you need to know about this huge Facebook search advertising opportunity.
🤓 Learn How to Improve Your Site SEO & Increase Organic Traffic from This Expert Interview
How can structured data markup — a simple technical SEO fix — increase organic traffic by 62% and the number of pages that rank in Google's top 10 and top 100 results by 100%? Geoff Atkinson's company, Huckabuy, works with companies large and small to implement structured data markup on their websites, and he has seen incredible before-and-after results.In this week's episode of the Inbound Success podcast, Geoff Atkinson explainswhat structured data markup, why it matters, how it works, how to implement it, and more.