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The Latest Digital Marketing News by IMPACT
August 6, 2019

Facebook Ads Now in Search Results, How to Increase Traffic & Improve SEO with a Single Fix, & The Big Problem with Traditional HubSpot Consulting ...This Is THE LATEST! 

💯 Jump Right into the Good Stuff!
📚 Ahem. Have you gotten your copy of the second edition of They Ask, You Answer by Marcus Sheridan yet? It's revised and updated with new chapters on the power of video, conversational marketing, how to create the perfect inbound website, and more. 

Greetings and salutations from sunny Hartford, Connecticut! That's right — on Monday, I made the great voyage up the East Coast, from Annapolis, Maryland (with Kathleen as my navigator)...


Which included a... let's just say an "adventurous" trip across the George Washington Bridge in New York. 😨

But I'm here, at the Hartford Convention Center! 


And I've got my badge, so I'm IMPACT Live official!


And I finally got my mitts on a copy of the second edition of They Ask, You Answer!


And then my heart grew three sizes reading through the acknowledgements on page 321... (Hm, I should probably see a doctor about that.)


And, of course, I'm beyond thrilled to be here with my IMPACT family. 


There's one downside, though. By the time this email hits your inboxes, IMPACT Live will not have officially kicked off yet. So, this is the only photo I am allowed to share with you of the incredible multimedia experience we've set up for this year's main stage. 

Sad trombone

If you're at IMPACT Live this year, I'd love to meet you! (If you don't know what I look like, just keep an eye out for an overly-caffeinated, six-foot-tall content nerd having a heated debate about the Oxford comma. That's me.)

If you're not at IMPACT Live this year... look, I can't say it doesn't hurt, but we can get through this rough patch in our relationship. For now, just check out the digital sales and marketing goodness I've hand-picked for you below.

...and then stay tuned. This Thursday's edition of THE LATEST is going to feature a few really exciting announcements. 

😮 Heads Up, Facebook Advertisers — Ads Are Now Being Displayed in Facebook Search Results

With billions of searches being conducted on Facebook, it was only a matter of time until the social network expanded its ads real estate to include search results — especially as they continue to focus on user experience and providing relevant content people are seeking out. In this article, Paid Media Specialist (and Facebook genius) Ali Parmelee breaks down everything you need to know about this huge Facebook search advertising opportunity.


🤓 Learn How to Improve Your Site SEO & Increase Organic Traffic from This Expert Interview

How can structured data markup — a simple technical SEO fix — increase organic traffic by 62% and the number of pages that rank in Google's top 10 and top 100 results by 100%? Geoff Atkinson's company, Huckabuy, works with companies large and small to implement structured data markup on their websites, and he has seen incredible before-and-after results. In this week's episode of the Inbound Success podcast, Geoff Atkinson explains what structured data markup, why it matters, how it works, how to implement it, and more.


🤔 There's a Big Problem with HubSpot Consulting in the Inbound World; However, There's a Way Businesses Can Fix It

With a partner network now in the thousands, HubSpot has no shortage of agencies willing to help their clients utilize the platform. But in late 2017, we realized there was something fundamentally broken about how we were doing HubSpot consulting and, since then, we’ve completely changed our service offerings and philosophy around how we deliver them.In this candid article, IMPACT HubSpot Expert Carina Duffy talks aboutwhat's broken with the traditional HubSpot consulting model, why it doesn't work, and how businesses can fix it.


🎧  Our Latest Shows & Podcasts 

🗞️ What I'm Reading 

Finally, as always, here is what I'm reading this week... without preamble or context:

OK, time to go mix and mingle — talk to you later this week!