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January 14, 2020

11 blogging mistakes that are costing you, 7 SEO strategy must-haves in 2020, and 48 marketing books you need to read ...this is THE LATEST!

πŸ”₯ Hot off the presses

😱 TODAY IS THE DAY! At 1 p.m. Eastern, we're making our next big keynote speaker announcement for Digital Sales & Marketing World 2020 β€” so, follow DSMW on FacebookTwitter, and Instagram to be the first in the know! (Also, don't forget, super early-bird pricing ends on January 31.)

Normally, I hate marketing jokes. To me, they exist almost exclusively in the "try-hard" category of comedy, resulting in more groans than guffaws.

For instance:

Did you hear about the new strategy where companies collaborate with ill celebrities? It’s called influenza marketing. It’s really going viral.

What? No. Just... no. 😐

But then, a miracle happened. While standing in line at a Starbucks this morning, I read a marketing joke that made me laugh so abruptly and awkwardly that I scared the woman in front of me and she dropped her purse. (Sorry!)

How many marketers does it take to change a light bulb? Um... it isn't too late to make this neon instead, is it?

OK, I was laughing at this joke... but also crying on the inside, because I felt seen, understood, and attacked all at the same time. How many of you have ever had a moment where you're feeling positive about the momentum of a project, only to have someone come in and try to take you back to square one at the 11th hour?

And then you want to sink into the floor, never to be heard from again... or maybe that's just me.

To be fair, sometimes it makes sense to smash the pause button. What you're working on was based on faulty assumptions or you need to make an unexpected pivot or "we need to slow down to speed up, blah blah blah."

Then, there are those demoralizing times where you're working with a group of people to build something. Let's say a horse. But the more you talk and analyze and debate, the more you realize you're unintentionally building a camel instead. 

The key is to be able to spot the difference. Because, sometimes β€” as much as you may want to initially roll your eyes β€” you absolutely must pump the brakes on what you're working on. Otherwise, you'll just keep making the same mistakes over and over.

And now, here's THE LATEST... 

πŸ‘‰ "What are the most costly mistakes we're making when creating blog content for our company?" (9-minute read)

"I’ve been blogging for months now and haven’t seen any impact on my traffic and leads. Does this mean content marketing doesn’t work, or am I doing something wrong?” This is one of the most frequent pain points IMPACT Lead Content Marketing Trainer Kevin Phillips hears from our clients. If you're feeling the same way, then consider this comprehensive deep-dive into the 11 most common (and costly) blogging mistakes a must-read this morning.

πŸ’¬ You asked, we answered

πŸ‘‰ "OK, what actually needs to be in our SEO strategy, so we can increase our rankings in search engines?" (5-minute read)

How can marketers know how to build an SEO strategy so their content will rank in search engines and get in front of the intended prospects when the expectations keeps changing? I struggle to answer this question, personally, because it feels like the rules change every single time I get comfortable with how I think things work in the world of SEO. Thankfully, IMPACT Content Marketing Consultant Christi Wharton is here to save the day with this super accessible, easily digestible primer on the seven things your SEO strategy must include.

πŸ’¬ You asked, we answered

πŸ“ˆ "How can we drastically improve how well our website ranks in search results right now?" (get the answer)

How your website ranks and performs in search is dependent on a number of factors, and the rules are always changing. Unlock the action plan to skyrocket your website’s performance with our Technical SEO Audit, in partnership with Narrative SEO.

πŸ‘‰ "Give it to me straight β€” what are the absolute BEST marketing books I need to know about?" (14-minute read)

This is one of the most common questions we get asked at IMPACT. So, we've hand-selected this list of books (updated just last week for 2020), across a wide range of topics including content strategy, website strategy, reimagining your sales process, conversational marketing, overall business growth, the science behind why people become brand superfans, and much more. Ready to get inspired? Then check out this amazing list from IMPACT Office Manager Carolyn Edgecomb of the best marketing books on the market guaranteed to help you achieve your most audacious sales and marketing goals in 2020.

πŸ’¬ You asked, we answered

🎧 Latest shows and podcasts

πŸ‘‹ Work for IMPACT

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πŸ“…  Upcoming events

⏰ Throwback Thursday

Finally, here are the long-reads, news items, and articles that have caught my eye going into this week:

Later, nerds!