Learning the cost of home repairs and renovations has probably been one of the most demoralizing aspects of becoming a first-time homeowner in 2019.
"Hi, I'm Liz's house, and for Halloween I'm dressing up as a money pit."
Thankfully, a dear friend of mine taught me a little trick to make the massive home improvement price tags a little easier to swallow.
Since home projects can easily skyrocket into the thousands-of-dollars range, she shared that she and her husband talk about the cost in what they call "house units," wherein a single house unit equals $1,000.
"Somehow, it dulls the sting. I don't know why. It just sounds better."
And she was totally right.For example, earlier this year, the entire backyard fence needed to be ripped out and replaced, and it cost six house units. I don't get it, but it just feels better to say that rather than,"Yeah, it cost me $6,000 to replace the backyard fence,"while laughing and crying hysterically at the same time.
But you know what really annoyed the pants off of me? How hard it was to find pricing information when I was researching the fencing project.
Why do some companies still not put their pricing — or at least some pricing guides for planning purposes — on their website?
In the case of my fence replacement, I knew I was going to be spending a lot of money, so it's not like a big price tag was going to scare me off. In fact, I felt less secure about the project and put it off for a long time, because I initially couldn't find any local companies that provided any sort of insight into how much I should be budgeting.
After more research, I finally found a company that did list their pricing, and I thanked them for that courtesy by giving them my business.
I know that, for many, talking about pricing "simply isn't done," but I'm sharing my experience to prove an important point.
It doesn't matter of you're B2B or B2C, you've got to talk about pricing on your website. In detail. I know it's not always easy. I know that sometimes pricing is a complex subject, but you can still talk candidly about average costs and what factors drive cost up and down. And if you do scare someone off, they probably weren't a good fit anyway.
Your potential buyers desperately want you to be up-front about pricing. They don't want to call for a quote, and they certainly don't want to talk to a human being before they're ready to, to get an answer. Instead, they'll keep looking around until someone gives them an answer, just like I did.
🎬 If you do video marketing, here are 23 on-camera tips and tricks you need to know about
In this episode of Film School for Marketers (which you can read or watch!), IMPACT video marketing rockstars Myriah Anderson and Zach Basner decided to pull back the curtain on what it takes to be likable, effective, and comfortable as on-camera talent for sales and marketing videos — from what to wear to refining your messaging, they cover it all!So, check out this invaluable episode of Film School for Marketers for the23 things you need to do the next time you go on camera for a company video.
In this 45 minute webinar, Marcus Sheridan and Melanie Collins willdiscuss the organizational challenges marketers face in developing content that drives revenue AND how to convince leadership to elicit a positive change.
Get tips, tricks, and talk tracks to help leadership understand that the right content can dramatically improve your lead quality, shorten the sales cycle and drive major growth. It’s a win-win-win! Save your seat today.
Attention, Connecticut! We'll be hostingour famous World-Class Communication Workshop on October 24at IMPACT HQ in New Haven.The ability to effectively and efficiently communicate, earn trust, and then move listeners to action is a powerful skill. Without it, our ideas aren’t heard, our intentions are misunderstood, and our goals fall by the wayside. This workshop is ahighly interactive, full-day experience, teaching business executives and managers the art of communicating at a deep, meaningful level, from the everyday discussions to boardroom presentations. Learn more and make your reservation for this workshop.
Is your website scaring off visitors? 👻 A terrifying website will haunt you long after the tab has been closed. We'll be hosting a spook-tacular Website ThrowdownOctober 31 at 1pm ET where our experts will be critiquing the content, conversion paths, SEO, and messaging of five hand picked sites on Facebook Live. Want to be one of them? Submit your site here by October 28.
Tickets for Connecticut's Better Business Summit on November 7 are now on sale! Looking to grow or strengthen your business? #BBS19 will give you the tools you need to better your business, today. We want you to find success in Connecticut’s challenging economy. You will learn from industry leaders and experts, and take away actionable steps to help your business thrive! Learn more, review the agenda, and get your tickets today!