⚡This issue of THE LATEST is brought to you byDigital Sales & Marketing World 2020— the only conference where marketers, sales, and leadership teams get aligned on digital andignite true business transformation.
Do you ever get an idea, thought, or question stuck in your head that you wish you could un-know?I have, and it's absolute torture.
For example, as I was rushing to my trainhome to Marylandfrom South Station in Boston last week afterINBOUND, I saw this sign:
I then proceeded to obsess about it for the entire six-hour train ride home. Because I'm a maniac.
But I still didn't let it go.
In the week since, I've engaged in numerous laughter-punctuated, light-hearted conversations about the validity of this sign — all of which quickly devolved into heated debates, some pitting brother against brother — as well as whether or not the hot dog qualifies as a sandwich.
Again, because I am defective. What's more, I still don't have an answer that satisfies me.
Then, in the past 48 hours, Irealizedthat the word "homeowner" has the word "meow" right in the middle of it — which means I will never be able to pronounce that word correctly ever again. I also learned that seemingly innocuous and minor inconveniences in the online buying process will cost Facebook advertisers ajaw-dropping $213 billion in lost sales this year alone.
💰 Learn About the 2 New Facebook Ad Features Being Tested to Improve Online Purchasing
Facebook is reportedly testing two new ad features that aim to help eliminate friction in the online buying process, helping advertisers gain more e-commerce sales from their digital ads on the platform. This is a very big deal. According to Facebook, friction in the online checkout process will cost businesses$213 billion dollarsthis year.In this article, IMPACT Digital Beat Reporter Iris Hearn outlineseverything you need to know about these two new Facebook ad features.
📝 Digital Marketers: When Your Sales Team Asks for "Sales Enablement Content" This Is What They Mean
Often, there's a disconnect between the type of content sales teams desire and the content marketing teams actually end up producing. Fundamentally, sales teams want content to addresscommon objections, questions, and concerns from buyers, so they don't have to constantly answer them during sales conversations. In short, sales wants content that results in more educated buyers. And in this article from Digital Sales and Marketing Advisor Genna Lepore, she breaks down the three types of sales enablement content your marketing teams should be creating right now.
The Annapolis HubSpot User Group (HUG) that was originally scheduled for earlier this month has been rescheduled to September 19!Learn how to create actionable case studies that will drive revenue growth for your business. This talk will feature powerful examples of what it means to evolve into an authentically customer-centric organization at the next Annapolis HubSpot User Group event.Save your seat for September 19 at 6:30 p.m.
☝️Remember, HUG events arealways freeto attend, and you don't need to be a HubSpot user!