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January 15, 2019

What the Government Shutdown Might Mean for Site Security, HubSpot Talks Customer Advocacy, and Amazon Gives Out Free Samples... This Is THE LATEST!

Yes, it's me.

We're about halfway through the first month of 2019 and you may have noticed I've been mysteriously MIA.

I'd love to tell you that this is just me being fashionably late as is usual...

What I Want You To Believe:

grand-entrance-comp

But, let's be real.

Reality:

what-year-is-it-comp

Unfortunately, I found myself couch-ridden for the past week, completely out-of-the-loop, and frankly, stuck in 2018. But now that I'm back in action, the real fun can start. Let's get started with a look at a few of the newest headlines...

❤️ HubSpot's New Customer Advocacy Report Reveals Big Takeaways for Marketers

Like those comfy half-priced Christmas pajamas you've been hunting for on the clearance rack (at least I have been), customer advocacy programs rarely come in one-size-fits all. That's just one of the many takeaways from HubSpot Research's new report exploring customer advocacy. The report, published last week, reveals what an effective customer advocacy campaign looks as well as why so many advocacy tactics fail. Let's dish on some of the reports biggest findings & what your team needs to know in 2019.

😮 The On-going U.S. Government Shutdown Raises Site Security Concerns

As of today, the U.S. is on Day 25 of a partial government shutdown and while you may think it doesn't affect your day much as a marketer, think again. The on-going rift down in Washington D.C, is now raising concerns about SSL certificates and site security overall for marketers and webmasters. IMPACT's Director of Client Service Katie Pritchard details what this could mean for you, in this article.

🎁 Amazon is Using AI to Send Users Samples Based On Their Data

I can't resist a free sample and judging by Amazon's latest strategy, they're banking on this. Going beyond traditional digital display or video advertising methods, Amazon is testing delivering product samples to customers, selected specifically based on their previous buying habits. How do they possibly make money off of that? Here's how the Targeted Product Sampling program works. 

📅  Save the Date 

  • Don't Miss Sales Hacker's Accelerating Sales with Video: Lessons Learned from Those Seeing Success live web event on January 17! Our very own IMPACT Client Success Specialist Myriah Anderson will be a featured speaker, but limited spots are available, so snag yours now!
  • In Chicago? Ready to win at social media? Join the Chicago HUG on Wednesday, January 23, at 6 p.m. as Dan Gingiss, speaker and author of Winning at Social Customer Care, shares how to identify what will get shared on social media. Register for this Chicago HUG meet up today
  • How do you create brand loyalists out of your current customer base? On Thursday, January 24, Will Harris of Real Thread will show you in this interactive webinar. You'll learn how to retain your customers and what you need to do from first-touch to signed contract (and beyond) to transform those customers into lifelong brand loyalists. Register for this webinar today.

That's all folks!

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Talk soon,