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February 12, 2019

Instagram Drives Buying, Moz Transforms Domain Authority, & Attracting Talent to Your Company...This Is THE LATEST!

So, I've been hunting for my first apartment (ever) and like most first-time renters, the experience has been way more exhausting and frustrating than expected.

I thought I could just go somewhere my friends have recommended and it would all be sunshine and rainbows, but of course, that didn't happen.

crying-apartment-huntingActual footage of me after walking into the fifth uninhabitable dungeon 

Luckily, shopping for most things in 2019 isn't that hard. Buying decor, for example, is going to be a breeze -- especially with Instagram doing a ton of the heavy lifting.

🛍️  New Data Shows Instagram Plays a Bigger Role in Every Stage of the Buyer's Journey Than You May Have Thought

We know that Instagram is popular with consumers in every market, but a new report from Facebook shows that it isn't just a fun place to "hang out" as a brand. Consumers of all ages are actually turning the platform to guide them through the stages of the buyer's journey. We dive into three big takeaways from the New Instagram Report and what you need to know about its role in your sales process and marketing funnel.

📊  Moz is Majorly Changing How it Scores Your Domain Authority

Moz's Domain Authority has become one of the most important strategic metrics in the world of search engine optimization, but last week we learned the way that number is determined is about to change dramatically. Will yours rise or fall? We explain what exactly is changing when it comes to Moz's Domain Authority and what it means for your SEO strategy in this article. 

👫  It's a Talent Market! Here Are 5 Ways You Can Attract Great Hires in a Competitive Market

A company is only as strong as the people in it, so you need to make sure you have the best people for the jobs on board, but how do you do that? In this article, IMPACT's VP of Talent, Natalie Davis, shares five ways you can make your organization more attractive to job seekers in an increasingly competitive market. 

👀 ... When You're All Ears (& Eyes) 

📅  Save The Date!

  • This Thursday -- Start Creating Quality Marketing Videos on Your Own: IMPACT and Wipster are teaming up to give you the tools to produce top-notch videos in-house and create a video strategy from scratch. Curious about how to do it for yourself? Check out the Oscar-worthy teaser video for the webinar then save your seat.
  • It's a Valentine's Day Throwdown: On this Thursday's Website Throwdown, Sigstr’s Director of Marketing Brad Beutler jumps in the ring to help us critique some viewer-submitted websites live on the air. Submissions are closed for this round, but make sure to save your seat to watch live. 

  • Chicago, Liz is Coming for You: You read that correctly -- on February 20, my partner in content crime, Liz Murphy, will be joining the folks at the Chicago HUG for a hands-on, intensive, super-fun content strategy workshop all about pillar content and topic clusters. Space is very limited for this event, and preference will be given to those who have an inbound certification. So, register for this meet-up now.

See you next week!