My letter to you today is a serious one, because I want to share an important announcement some of you may have already seen.
In light of the recent developments with the outbreak of Coronavirus (COVID-19),Digital Sales & Marketing Worldhas officially been rescheduled to November 30 through December 2, 2020.
Of course, there's a part of my heart that's broken because I won't get to see a lot of you next month.
On the other hand, something in my gut is telling me that this turn of events is not only going to allow us to craft some positively delicious lemonade out of this unexpected stockpile of lemons we now have in our possession — we're also going to be able tocreate an experience that's bigger and better than we could have ever originally imagined.
As we like to say at IMPACT, now is the time to embrace the messy and imagine what's possible.
With that in mind, I invite you to watch thispersonal message from Marcus Sheridan, which talks about our vision for what's possible with DSMW, as well as anexciting invitation to save the date for April 6:
🎬 "We want to see revenue from our video marketing strategy — how do we do that in-house?"
By 2022, 80% of internet traffic is expected to be video consumption. Now is the time to become a media company that creates unbiased, trust-building video content for your buyers that makes it easier for them to make a purchasing decision. With IMPACT's video sales and marketing training, you can do this better than anyone in your industry.
👉 "What is account-based marketing, how does it work, and are there benefits to it?" (9-minute read)
There's only one thing marketers love more than declaring something dead — like blogging, SEO, or email marketing — and that's fancy buzzwords.(You can't fool me, Karen. "Advertainment" is just a rage-inducing way of saying "branded content.")But there's one term floating around out there that some of you may have heard of that is actually a big freakin' deal, and that's account-based marketing.And, in this comprehensive and insightful deep-dive from Lead Strategic Consultant Chris Marr, you'lldiscover exactly what account-based marketing is, how it works, and how it can help you achieve your most aggressive goals.