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The Latest Digital Marketing News by IMPACT
March 12, 2020

Google announces new mobile-first indexing deadline, new YouTube report all digital marketers need to see, what is account-based marketing anyway, and a big DSMW announcement ...this is THE LATEST!

🔥 Hot off the presses

🎬 By 2022, 80% of internet traffic is expected to be video consumption. Now is the time to become a media company that creates unbiased, trust-building video content for your buyers that makes it easier for them to make a purchasing decision. With IMPACT's video sales and marketing training, you can do this better than anyone in your industry.

Hey, everyone —

My letter to you today is a serious one, because I want to share an important announcement some of you may have already seen. 

In light of the recent developments with the outbreak of Coronavirus (COVID-19), Digital Sales & Marketing World has officially been rescheduled to November 30 through December 2, 2020

Of course, there's a part of my heart that's broken because I won't get to see a lot of you next month. 

On the other hand, something in my gut is telling me that this turn of events is not only going to allow us to craft some positively delicious lemonade out of this unexpected stockpile of lemons we now have in our possession — we're also going to be able to create an experience that's bigger and better than we could have ever originally imagined

As we like to say at IMPACT, now is the time to embrace the messy and imagine what's possible.

With that in mind, I invite you to watch this personal message from Marcus Sheridan, which talks about our vision for what's possible with DSMW, as well as an exciting invitation to save the date for April 6:

Digital Sales and Marketing World 2020: Will You Join Me?

Watch the video

For those of you who don't already have your tickets to DSMW, stay tuned for more information on how you can join us for our special April event. 

And now, here's THE LATEST...

👉 "Wait, what's the new deadline for Google's mobile-first indexing, and what do we need to know about it for our own website?" (2-minute read)

Google has finally announced that their full switch to mobile-first indexing of all websites online (including yours!) will be completed by September 2020. Hoo boy. That means website owners (again, like you!) need to ready their sites now for this big ol' switcharoo in order to maintain their current search rankings for content. Of course, this news likely brings up a lot of questions for many of you. Have no fear, though. In this article from IMPACT Digital Beat Reporter Rachel Denney, you'll learn what mobile-first indexing is, why your content ranking is so dependent on it, and what you need to prepare for this new deadline.

💬 You asked, we answered 

👉 "YouTube just released a new user trends report; what are the most important insights we need to know for our own video marketing strategy?" (2-minute read)

I still laugh when people say things like "Video is the future" for businesses. Don't get me wrong, these folks usually have their heart in the right place. The problem, however is that they still consider video as something that's coming over the horizon. Wrong. Video is already here and has proven itself time and again to be the fastest driver of trust and closed deals. Video is basically the greatest... says the girl who hates to be on camera. Anyway, for those of you would-be business video strategy all-stars, you need to check out this article from IMPACT Director of Client Services Katie Pritchard, which breaks down the top insights from Google's latest research report on YouTube usage.

💬 You asked, we answered

🎬 "We want to see revenue from our video marketing strategy — how do we do that in-house?"

By 2022, 80% of internet traffic is expected to be video consumption. Now is the time to become a media company that creates unbiased, trust-building video content for your buyers that makes it easier for them to make a purchasing decision. With IMPACT's video sales and marketing training, you can do this better than anyone in your industry.

👉 "What is account-based marketing, how does it work, and are there benefits to it?" (9-minute read)

There's only one thing marketers love more than declaring something dead — like blogging, SEO, or email marketing — and that's fancy buzzwords. (You can't fool me, Karen. "Advertainment" is just a rage-inducing way of saying "branded content.") But there's one term floating around out there that some of you may have heard of that is actually a big freakin' deal, and that's account-based marketing. And, in this comprehensive and insightful deep-dive from Lead Strategic Consultant Chris Marr, you'll discover exactly what account-based marketing is, how it works, and how it can help you achieve your most aggressive goals.

💬 You asked, we answered 

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🏆 One last thing

Give Christoph Schachner a prize, because he is not wrong...

Screen Shot 2020-03-11 at 11.25.15 AM

In related news, I'm looking for multidisciplinary all-star to join my team.

This agile professional must be able to salsa dance, speak Albanian, explain what a pivot table is to a five-year-old, code websites, play the tuba, and hotwire a car. 

Phone calls only. No recruiters, please.

Until we meet again! 💋