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The Latest Digital Marketing News by IMPACT
January 30, 2020

15 irresponsible marketing mistakes that are costing you, 6 most common lead generation website problems, and 7 responsive design best practices you need to know ...this is THE LATEST!

πŸ”₯ Hot off the presses

🎬 Video is a win for both sales and marketing β€” but how do you actually start generating demand for your company with video? What are the most impactful videos you should be creating right now, and how do you create an in-house culture of video without blowing your budget? Join Marcus Sheridan and Vidyard's Tyler Lessard on February 26 for a free webinar that will show you how to generate more leads and sales with video.

OK, I need to share a big moment I had yesterday with y'all. As you know, Digital Sales & Marketing World 2020 is right around the corner, and yours truly one of the keynote speakers:

digital sales and marketing world speakers

Well, yesterday afternoon, we finally unveiled the full DSMW2020 agenda β€” minus a few little surprises we're still keeping under wraps:

digital sales and marketing world agenda

Check it out the full agenda!

Then, there it was... nestled smack dab in the middle of day three's festivities:

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Liz Moorehead. Keynote.

My face has been plastered on the agenda page for some time now, but seeing that made it real for me. In a few short months, I'll be taking the stage for the first time ever as a keynote speaker... on a topic I am incredibly passionate about. 

And that's just wild to me.

Anyway, if you haven't had a chance to check out the agenda yet and secure your tickets to DSMW2020, I would recommend doing so right now, because super early-bird pricing (the lowest price tickets will ever be) expires after tomorrow, January 31.

I hope to see you there! 

πŸ‘‰ "What are the most irresponsible mistakes we're making with our marketing that are costing us a fortune?" (10-minute read)

Your goal right now is simple. You want to make the most of your 2020 marketing budget. Especially since doing so may increase your budget allocation in 2021, meaning it’s absolutely critical you spend your money wisely. So, today, I’m staging an intervention. For all of us. In this article, I walk through the 15 most common (and insanely costly) mistakes marketing managers make and how to fix them β€” no matter how seasoned a marketing pro you are, I bet you relate to at least three things on this list.

πŸ’¬ You asked, we answered

πŸ‘‰ "Why isn't our lead generation website generating leads the way it's supposed to be?" (8-minute read)

When everything is working β€œright” in digital marketing, traffic is up, conversions are high, and lead generation is operating at peak performance. But what happens when the leads dry up? How do you fix lead generation problems? Unfortunately, there’s no button on any given website that you can hit to turn on the leads. (If only it were that easy.) However, there are multiple solutions any digital marketer can implement to fix the most common lead generation website problems. In this comprehensive overview from IMPACT Content Marketing Consultant Jen Barrell, you'll discover the six most common lead generation website problems and the solutions you need to start generating more leads immediately.

πŸ’¬ You asked, we answered

πŸ’” "No matter what we do, our sales and leadership teams simply won't buy-in to our digital marketing strategy β€” how do we fix this once and for all?" (find out)

Our transformative inbound culture workshop is designed to establish alignment and excitement across all of your teams for the direction you need to take with your digital sales and marketing. We’ve helped hundreds of companies in your exact position come together to eliminate barriers to buy-in and achieve astounding revenue growth β€” and it all began with our inbound culture workshop.

πŸ‘‰ "OK, we know responsive design is critical for our website, but what are the best practices we actually need to know and embrace?" (10-minute read)

More and more, people are browsing the web on their phones out of convenience as opposed to sitting down at their desktop or laptop computer β€” and there’s data to back it up. In the third quarter of 2019, mobile devices (excluding tablets) generated 51.5% of global website traffic. This is huge. Most of us are already mobile-optimizing our websites, but that doesn't necessarily mean what you have is meeting your users' needs. In this article from IMPACT Creative Lead Christine Austin, you'll learn the seven-must know responsive design best practices that will help you make sure your websites offer top-level experiences across all devices in 2020.

πŸ’¬ You asked, we answered

πŸ“…  Upcoming events

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πŸ‘‹ Work for IMPACT

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πŸ‘‰ One last thing

The first month of 2020 is almost over... should you be sticking with the same ol', same ol' digital sales and marketing tactics? Or is it time to try something new?

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Get your free Digital Sales & Marketing Scorecard today and start generating better results tomorrow.

Talk to y'all soon!