I like to take really big risks. I'm strangely comfortable making split-second, massively life-altering decisions. I also consider the arrival of fall to be a national holiday, even though it's inevitably 90+ degrees here in Maryland on the first day of autumn, because I live in a swamp.
On the other hand, part of meloatheschange.It took me three years to finally watch the series finale of30 Rock— one of my favorite shows of all time — because I couldn't accept the show was actually over.
I treat every announcement of a Google algorithm update like an epic personal crisis. Oh, and I had asmall-scale meltdownwhen HubSpot announced they were changing the name of the content strategy tool.
Here's the thing about change, though. There's nothing any of us can do to stop it.
I can't say,"Hey, universe, I'm feeling a little fragile right now — so, if you could go easy on me for the next month or so, that would be great,"and expect things to calm down. Life is perpetually uncomfortable, because the rules are always changing. At home. At work. With friends. With loved ones. With coworkers.
Most of the time, I'm able to meet this reality with excitement and resilience, and I like that about myself. There are instances, however, where this lack of control totally stresses me the heck out.
But, as an old high school friend told me over a pair of dirty martinis this past weekend:
"I know it can be frustrating and scary sometimes. But you've got to embrace being uncomfortable, Liz. That's when the good stuff happens."
Of course, she's right — you never truly learn anything or growwithout some discomfort. So, today, I'm passing that message onto you:
Because, if you spend your days clinging to comfort,you'll miss out on all the good stuff.
👍 Google Has Updated Their Rules for Review Rich Results in SERPs
In case you missed it, review rich results is a type of schema that can be coded onto website pages to display a star rating on your Google SERP listing. And, around a year ago, review rich results were all the rage in the digital marketing space. Some folks, however, have noticed that their reviews are no longer displaying in search results like they used to. Why? IMPACT Digital Beat Reporter Iris Hearn has the full scoop on what you need to know about the Google algorithm change that is now impacting rich review results.
📬 11 Things You Need to Stop Doing Right Now in Your Marketing Emails
As marketers, we’re responsible for making sure the content we’re generating gets into the right hands. Sending email is a powerful way to reach your audience. And audiences do respond, with 59% of people admitting that marketing emails influence their purchasing decisions. Still, so many of us are getting email marketing wrong. So very, very wrong. In this brutally honest intervention of an article, IMPACT Content Marketing Consultant Jen Barrell shares the top 11 things you're doing wrong in your marketing emails and what you should be doing instead.
I usually say here that what follows in this section is what I'm reading, presented "without context." But I realized today that I always then give you context for every single thing.So, apparently, I'm a liar!
I love how long it always takes us (as consumers) to find out the true depth of a data privacy scandal. For example, Facebookrecently suspended 'tens of thousands' of apps, which means the social giant's privacy problem is more insidious than we previously thought.
After reading this, I felt less alone, but also more depressed. So, join me trying to answer this uncomfortable question —is Google making us stupid?
🏗️ One Last Thing
To make up for ending that last section on such a down note, here's something really cool. It's a picture from 1934 of theGolden Gate Bridge in San Francisco, mid-construction: