👋 The "touchless buying experience" sounds pretty COVID-safe, am I right? Okay, horrible joke aside, today's buyer has changed and your business must too. In this FREE IMPACT+ course, IMPACT Chief Learning Officer Chris Duprey teaches you data and trends of self-selection and the touchless buying experience, how it applies to your organization, and how to get started on using your own tools.
Listen, sometimes you can plan, and plan, and plan, and the world still replies:
"Nope! Nice try, though."
Sigh. Hey, it's Stephanie. 👋
When Liz told me I was writing this week's Thursday issue of THE LATEST, I had the perfect plan. The pumpkin spice latte was returning to Starbucks this week and since I'm a bonafide Leaf Raker I knew my first #PSL would be the highlight of this issue.
I would cozy up with my warm drink and write this issue, while listening to my favorite ambient fall sounds. (Sounds nice, right?)
So, when the time came, I put on my favorite fall jeans and boots, a very autumn-appropriate yellow cardigan, and my coziest plaid scarf. Then, I ventured outside...
Only to find out it was over 90 degrees outside!
And, according to the little masked frog on my app...
...the heat index was 96 degrees and rising.
Are you KIDDING me?!
Look, I get that it's technically still August but there were already some cooler days here in Chicago — plus, the weekend had highs only in the 70s coming up. Also, when you work from home during a pandemic, you kind of stop looking at the weather before you get dressed.
Sometimes, no matter how well you plan the world will just decide it wants something different. Like when you design the perfect marketing email only to have dark mode make it look like complete crap. Or, you know, a global pandemic forces your entire business online.
Things just never do go according to plan, do they?
Nevertheless, I ventured out to get my first pumpkin spice latte of the year because blazing sun and suffocating heat be damned, I was going to get my fall on.
See how happy I am? I'm happy.
While the #OOTD may have been on point — you can't see it but my shirt says "call me old fashioned" with a picture of an Old Fashioned — clearly, there is only horror in my eyes.
But you know what they say..."even the best laid plans..."
WHATEVER. Here's THE LATEST.
👉 "What are the benefits of hosting an online community in the age of social distancing?" (8-minute read)
Online communities are one of the easiest and most effective options when it comes to building genuine connections with your audience. But add in a quarantine resulting in social isolation and people will crave the ability and infrastructure to connect virtually in a fun and safe way. How are you enabling your community to connect? In this article, IMPACT Community & Events Manager Connor DeLaney shares six main benefits of hosting an online community in the age of social distancing.