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The Latest Digital Marketing News by IMPACT
August 22, 2020

The 5 most profitable business blog topics, should an inbound marketing agency work with your sales team, and Google My Business update helps you keep your hours current ...this is THE LATEST!

🔥 Hot off the presses

👋 Your Google My Business listing is more important than ever right now. In this FREE IMPACT+ course, IMPACT Lead Content Trainer Kevin Phillips is here to save your bacon with his totally bada** How to Optimize Your Google My Business Listing course. (You'd be surprised how this powerful little SERP feature can make you lots of money.)

You know what I would have loved to do this morning?

Wake up naturally without an alarm, immediately change out of my old pajamas into loungewear (see: different pajamas), make coffee, wrap myself up tight in my comforter like a happy little blanket burrito, nestle into my cozy couch, and watch The Godfather Trilogy. All. Freaking. Day.


Unrelated, this is how I felt on Friday morning when Kristen mistook the W on my favorite Washington Nationals hoodie for... the Walgreens logo. 🤨

Instead, I set an alarm, got up on time, brushed my teeth, put my hair up, put on my gym clothes and sneakers... and went to the gym. Ick.

Yes, working out on a Saturday morning is a far cry from the bliss of establishing myself as the Mayor of Blanket Burrito Town  sob, it would have been so wonderful — but I did it because it's what I need to do to achieve my health goals.

It's kind of like your content strategy. It would probably feel much more enjoyable at first to write about yourself and how great you are, or to stick to safer educational topics. But if you want to reach your goals, you absolutely must embrace the right blog topics fully and commit to addressing them in the long run.

There is no short cut.

Moreover, your company's blog isn't a Thanksgiving dinner table. That means you have to talk about stuff like money and all the other things you would otherwise avoid. You need to trust me, though. If you take the risk, get a little uncomfortable, and put yourself out there in your content, you'll see the traffic, leads, and sales you're looking for.

And now, here's THE LATEST...

👉 "What topics do we need to cover on our business blog to guarantee we grow our website traffic, convert qualified leads, and close more deals with content?" (9-minute read + new examples)

The principle of They Ask, You Answer is founded on the notion that if you are laser-focused in answering the questions of your consumers as honestly and thoroughly as possible, you'll grow your business as a natural extension of establishing yourself as the #1 teacher in your space. However, the scope of questions your customers will potentially ask you is limitless, right? The good news is that there are five specific, industry-agnostic categories of content topics (we call them The Big 5) that consistently outperformed every other blog topic out there — if you're smart enough to write about them. What are they? Well, Marcus Sheridan is here to teach you the five business blog topics that are guaranteed to deliver the results you want, fully updated and with new examples for 2020 and beyond.

💬 You asked, we answered 

👉 "Why should our inbound marketing agency work with our sales team? Shouldn't they be working with our marketing team instead?" (8-minute read + video)

When you’re vetting prospective inbound marketing agencies, one of the most important questions you can ask is: “Will your agency be working closely with our sales team, in addition to our marketing team?” The answer you’re looking for is yes. But why? Inbound marketing agencies should be working with marketers, right? Why do they need to bother with your sales folks at all? In this article from IMPACT Content Trainer Jen Barrell, you’ll discover why having your inbound marketing agency work directly with your sales team on a regular basis guarantees better results.

💬 You asked, we answered

👉 "What do we need to know about the new Google My Business current hours update, and why is it a big deal?" (1-minute read)

Whether you’re B2B, B2C, B2G, whatever — you’re living in the same crazy COVID-19 world as your customers and have likely experienced the untrustworthiness of some business listings when you’re looking for a solution.  Knowing that your Google My Business listing’s information is up to date and reliable is another subtle way to earn trust with your customers. Even if your hours haven’t been impacted and it’s business as usual, eliminating that small seed of doubt if someone needs to visit your building or storefront is helpful. In this down-and-dirty news update from IMPACT VP of Marketing Vin Gaeta, learn everything you need to know about this small but mission-critical Google My Business update.

💬 You asked, we answered

🎒 Go back to school with IMPACT+

Yes, you need an IMPACT+ account to access these, but you won't regret it:

🌶️ Hot topics in Elite

IMPACT Elite is our exclusive Facebook group for the brightest minds in digital sales and marketing. Here's the discussion that caught my eye:

  • Shannon sends out multiple marketing related emails, but isn't sure if she should ask subscribers to opt into ALL or just the specific campaign. What is the best practice you follow?

👀 In case you missed it... 

A few of my hand-selected, personal favorites from the IMPACT archives... 

😜 Weeklong nonsense

With everything going on in the world, you now get nonsense in every single issue of THE LATEST...

Screen Shot 2020-08-22 at 3.13.20 PM

I now want a tiny house hippo. Someone get on that, please.

Have a great weekend!