👋 Your Google My Business listing is more important than ever right now.In thisFREE IMPACT+ course, IMPACT Lead Content Trainer Kevin Phillips is here to save your bacon with histotally bada**How to Optimize Your Google My Business Listingcourse. (You'd be surprised how this powerful little SERP feature can make you lots of money.)
You know what I would have loved to do this morning?
Wake up naturally without an alarm, immediately change out of my old pajamas into loungewear (see: different pajamas), make coffee, wrap myself up tight in my comforter like a happy little blanket burrito, nestle into my cozy couch, and watchThe Godfather Trilogy. All. Freaking. Day.
Unrelated, this is how I felt on Friday morning whenKristenmistook theWon my favorite Washington Nationals hoodie for... the Walgreens logo.🤨
Instead, I set an alarm, got up on time, brushed my teeth, put my hair up, put on my gym clothes and sneakers... and went to the gym.Ick.
Yes, working out on a Saturday morning is a far cry from the bliss of establishing myself as theMayor of Blanket Burrito Town—sob, it would have been so wonderful— but I did it because it's what I need to do to achieve my health goals.
It's kind of like your content strategy. It would probably feel much more enjoyable at first to write about yourself and how great you are, or to stick to safer educational topics. But if you want to reach your goals, you absolutely must embrace theright blog topicsfully and commit to addressing them in the long run.
There is no short cut.
Moreover, your company's blog isn't a Thanksgiving dinner table.That means you have to talk about stuff likemoneyand all the other things you would otherwise avoid. You need to trust me, though. If you take the risk, get a little uncomfortable, and put yourself out there in your content, you'll see the traffic, leads, and sales you're looking for.
And now, here's THE LATEST...
👉 "What topics do we need to cover on our business blog to guarantee we grow our website traffic, convert qualified leads, and close more deals with content?" (9-minute read + new examples)
The principle of They Ask, You Answer is founded on the notion that if you are laser-focused in answering the questions of your consumers as honestly and thoroughly as possible, you'll grow your business as a natural extension of establishing yourself as the #1 teacher in your space.However, the scope of questions your customers will potentially ask you is limitless, right? The good news is that there are five specific, industry-agnostic categories of content topics (we call them The Big 5) that consistently outperformed every other blog topic out there — if you're smart enough to write about them.What are they? Well, Marcus Sheridan ishere to teach you the five business blog topics that are guaranteed to deliver the results you want, fully updated and with new examples for 2020 and beyond.
👉 "What do we need to know about the new Google My Business current hours update, and why is it a big deal?" (1-minute read)
Whether you’re B2B, B2C, B2G, whatever — you’re living in the same crazy COVID-19 world as your customers and have likely experienced the untrustworthiness of some business listings when you’re looking for a solution. Knowing that your Google My Business listing’s information is up to date and reliable is another subtle way to earn trust with your customers.Even if your hours haven’t been impacted and it’s business as usual, eliminating that small seed of doubt if someone needs to visit your building or storefront is helpful.In this down-and-dirty news update from IMPACT VP of Marketing Vin Gaeta,learn everything you need to know about this small but mission-critical Google My Business update.