Data privacy and how the CCPA affects your paid ad campaigns, how much it costs to become a world-class digital marketing case study, and Zoom launches all-in-one communications device for $599...this is THE LATEST!
One of the things I've learned in my brief time stumbling my way around this little blue rock in space is that life has a serious sense of humor.
In fact, my life is littered with countless set-in-stone proclamations, impenetrable plans, unshakeable vendettas, and forever love affairs that have all, over time, completely crumbled or become otherwise obsolete.
For example, I used to flaunt my hatred of olives like it was a personality trait, to the point where I even had it listed as an "emotional allergy" in my Twitter bio for many years.
I also was an absolutely terrible student in any English, literature, or writing-based class you threw at me, from kindergarten all the way through high school.
(Once, to hit a minimum word requirement on an essay, I copied and pasted the same last paragraph four times. To my surprise, my eighth grade English teacher was not impressed by my MacGuyver-like resourcefulness.)
Now? My job is literally all about writing, I absolutely adore the undeniable power of precise word choice, and I have a framed grammar poster hanging above the toilet in my bathroom.
Did you know that out of all the states you pass through on the Amtrak Northeast Regional train route between Washington, D.C., and Boston, you spend the most time in Connecticut?
More than 2 hours and 40 minutes, to be exact. For this very reason, Connecticut was a massive thorn in my side for years.
One time, back whenFoursquarewas a thing,I actually created the state of Connecticut as a volcano on the platform, and then I checked into it with the status of,"I'm never getting out of this dumb state alive."
Of course, joke's on me, right? I live here now. And I absolutely love it.
I mention this because the moment I stopped clinging to absolutes in my life is the moment everything got better. Yes, I still run into normal human being trials and tribulations. But I'm much happier, more willing to take risks, and more than ready to discover a future for myself that is bigger, better, and more olive-filled than I could have ever imagined.
👉 "How does the CCPA — California's data privacy legislation — have anything to do with our paid ad campaigns on Google, Facebook, and LinkedIn?" (3-minute read)
The CCPA is a state-wide regulation that gives California consumers more rights in regards to how their data is used, stored, and sold by businesses. Most companies that are affected by the CCPA should be mostly (if not completely) compliant if they are already following the guidelines set by GDPR. Unfortunately, just like with GDPR, this will have an effect not only on businessesinCalifornia, but also those who interactwithCalifornian residents. What this means is that even if the CCPA doesn’t apply to you, you may still need to pay attention to it. I've got some good news, though.In this article, IMPACT Paid Media Specialist Dan Baumcompletely demystifies what you need to know about the CCPA and your paid advertising, in a super easy-to-understand, actionable way.
Whilemen named Logan let me downin my 20s in Boston, Ben Folds did not.His album,Rockin' the Suburbs, was a dominating part of my soundtrack when I lived in Beantown, and that song in particular was always a favorite.
The story of it is wild — just listen to the lyrics — but the sound is so undeniably happy and catchy.(Please note the subject matter in the song may be sensitive to some.Annie Waitsis another great one, if you're looking for something else!)
Editorial Director, Speaker, Host of 'Content Lab' Podcast