In my editorial director world, numbers are like oxygen.Yes, I'm an obsessive storyteller. I'm also, however, a data junkie. Every single day, I'm looking at our website traffic, keeping an eye onour site's bounce rate, monitoring click-throughs, peepin' our dwell time on articles, and so on.
But there was one number I saw today that brought me such joy, I held my phone to my chest and hugged it.
A number that hadabsolutelynothing to do with my job.
Four percentof lost remotes are found in a fridge or freezer.
I thought it was just me. I thought I was alone.Instead, for every one hundred of you out there, there are four of you who also sometimes leave your remote next to the pizzas and bags of tater tots in your freezer.
To quote modern day philosopherTobias Fünke, "There are dozens of us. DOZENS!"
👉 "How can we decrease the bounce rate on our website, so our visitors stay longer?" (5-minute read)
👉 "We don't want to tank our traffic with a new website redesign, so what are the SEO mistakes we need to avoid?" (2-minute read + infographic)
When done correctly and consistently, SEO can amplify a website’s success. Unfortunately, according to research from earlier this year, many brands continue to make mistakes and miss the mark and successful website SEO optimization. Although SEO is something you should be mindful of all the time, website redesign projects often trigger some catastrophic traffic losses due to poor search engine optimization or oversights. In this article and infographic from IMPACT Website Project Manager Chelsea Boice, discover the six most important SEO mistakes you need to avoid in your next website redesign.
With everything going on in the world, you now get nonsense in every single issue ofTHE LATEST...
IN CASE YOU FORGOT, THE WASHINGTON NATIONALSWON THE WORLD SERIES LAST YEAR.If you did forget, my daydream boyfriend and Nationals pitcher Sean Doolittle is here to educate you. #goodguysean
🎶 Weekend jam
If you learned anything about me over the pasttwoweeks, it's that I love music, and it is a huge part of my life. So, now, every Saturday, I'm going to share a little jam to help you enjoy your weekend...
Most cover songs are fun. But then there are covers that are aresogood, you feel as if you're rediscovering something you love as if it were the first time in a completely new and different way — andthis cover of California Dreamin' by José Felicianois no exception.
Everything about it is perfect... but the strings around ~1:30 make me catch my breath every single time I listen to it.
Have a great weekend!
Editorial Director, Speaker, Host of 'Content Lab' Podcast