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The Latest Digital Marketing News by IMPACT
June 18, 2020

13 critical website copywriting tips, 6 video ad campaigns to inspire you, and why IMPACT *gasp* will never write your content for you ...this is THE LATEST!

🔥 Hot off the presses
✂️ Business leaders everywhere are looking at their budgets so they can cut anything right now that isn't making them money. That means you, marketers. Now, more than ever, you need to join forces with sales. So, please listen to me when I say you need to attend the Virtual Selling Summit on June 23. Use the code ONETEAMONEDREAM to get your ticket for only $29.

This time next week, I'll be in Nashville with my dear friend, IMPACT technical SEO partner and dad joke connoisseur Franco Valentino.

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Friendship goals, circa IMPACT Live '19.❤️

My primary objective is to spend as much time as possible basking in the healing glow of the Tennessee sun, poolside and laughing with good friends who warm my heart. More than likely, I'll get burned to a crisp — thanks to the fact that I inherited my dad's Scottish complexion and not my mother's Italian one — but I don't care. 

Of course, I'll still be around (virtually) for the Virtual Selling Summit on Tuesday, since I'm one of the speakers. You couldn't keep me away, honestly, I'm so excited about it. (Learn why here, and I hope to see you on Tuesday.)

Still this is the first vacation I've taken since... honestly, I can't even remember. That's probably not a good thing — a realization that was underscored earlier today, when I had a brief, yet powerful conversation with IMPACT VP of Marketing Vin Gaeta.

We were talking about how I'd been doing, the challenges I've been tackling this week, and so on. Then he mentioned something that has really stuck with me throughout the day — the importance of "listening to our bodies" to tell us when we're broken, tired, and in need of a little peace.

I haven't done a great job with that recently, particularly within the past few weeks. I'm sure I'm probably not alone. 

Right now, I think it's easy to feel as if there is never a shortage of work to do. Short-term marketing initiatives to launch, website copy to reposition and rewrite, revenue targets to hit, paid media campaigns to run, and on and on. 

It's easy to succumb to this notion that you can't stop. Not even for a second. But at some point, you need to stop, breathe, listen to your body, and take a break when you need to. You can't keep going and pushing forever. 

So, that's what I did today. Finally. Around dinner time, I set down what I was working on, I drove to East Rock Park in New Haven, laid in the grass, and listened to the relaxation playlist I made for myself earlier today for about an hour... and finally just stopped.

(This dreamy song in particular always gets me. I want to fall in love to it... but also nap to it, heh.) 

And it's what I'll do all next week. So, that way, when I come back fully rested, I'll be able to crush whatever goal is put in front of me. I hope you all find time to do the same, because this is a marathon, not a sprint.  

And now, here's THE LATEST... 

👉 "What website copywriting best practices do we need to know to see better results from our website?" (11-minute read)

Your website is a 24/7 salesperson that doesn’t need vacation time or a benefits package. But what happens when your website isn’t converting visitors into qualified leads? Or when you’re designing a new website but you need updated copy to match? You likely decide it's time to refresh the messaging on your website, since something is clearly not working. In this article from IMPACT Content Marketing Trainer Brian Casey, you'll learn the 13 most powerful website copywriting best practices you need to know to transform your website into a lean, mean, lead-generating machine.

💬 You asked, we answered

👉 "We know paid video ads on social media and Google can be really powerful, but what are some good examples we should look at to get the best results?" (10-minute read)

Initially, video advertising was considered more of a “nice to have” or “above and beyond” option for marketers. It seemed too expensive and too labor intensive to be a core component of a marketing plan. As digital marketing has continued to grow and thrive, however, video has rapidly shifted into a must-have for marketers. In this article from IMPACT Paid Media Project Manager Rachel Palmateer, discover the essential video ad best practices you need to know and find inspiration in 13 outstanding paid video ad examples.

💬 You asked, we answered 

👉 "Wait, why don't you offer services to write blogs or create content for your clients like other agencies?" (6-minute read)

We get asked this all the time: Why doesn’t IMPACT write content for its clients?Our They Ask, You Answer philosophy posits that your content is the soul of your business — and no one knows your business better than the people on your team. Though IMPACT does not write content for clients, we do teach you everything you need to know to see astronomical success with inbound marketing. In this interview with IMPACT Account Executive Melissa Pricket, learn why we believe not creating content for our client yields better results for them, as well as what this looks like in practice.

💬 You asked, we answered

🌎 IMPACTers on the move

IMPACT CEO Bob Ruffolo joins Verblio CEO Steve Pockross in this episode of The Verblio Show to talk about IMPACT's story, how we're thriving during the COVID-19 pandemic, and more.

🎧 Latest shows and podcasts

🌶️ Hot topics in Elite

IMPACT Elite is our exclusive Facebook group for the brightest minds in digital sales and marketing. Here's the discussion that's caught my eye:

📆 Marketing events you need to know

  • June 23: Join us for IMPACT's Virtual Selling Summit, an all-day virtual event you won't want to miss. USE CODE "ONETEAMONEDREAM" TO GET YOUR TICKET FOR ONLY $29. 

📬 Weeklong nonsense

With everything going on in the world, you now get nonsense in every single issue of THE LATEST...

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Hm, I guess it's time for me to find a new opener. Oops. Sorry, y'all.

Talk to y'all this weekend!