Google's massive May core update (what you need to know), most marketers say they won't attend an in-person 2020 conference, and how to grow your YouTube following with a multi-channel network ...this is THE LATEST!
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Every two weeks, I have a one-on-one with my boss — and one of my favorite humans —IMPACT VP of Marketing Vin Gaeta. We talk about what I'm working on, what my top tasks are, any challenges or impediments I foresee for myself or my team, and so on.
We had one of those meetings yesterday, and I told him:
"I don't know what's wrong with me.On the one hand, I feel more plugged in, energized, and focused. I feel more positive. On the other hand, there's some part of me that's only surviving.I'm somehow optimistic, but also only barely keeping my head above water and sticking to my routines.
I don't understand. How am I happy and forward-thinking, but empty and static at the same time? I feel like I'm living two lives in one body."
Thirty seconds after the play concluded, I realized thatthisis what I had been missing.And by"this,"I mean the purity of experiencing something so fresh and new and emotionally inspiring. Its absence was what had caused part of me to wilt and, ultimately, disconnect from the part of me that was still optimistic.
You see, I've spent more than two months cloaking myself in comfort — as many of you likely have. Comfortable routines. Comfortable songs. Comfortable movies and shows I had seen a thousand times before. Comfortable reminders of the world before now.
As if clinging to "the known" was the only thing that would get me through this.
Instead, I realized tonight that when you cling to what is comfortable for too long, it will, inevitably, go stale.
Even as many of us look toward promises of being able to see friends, family, and coworkers again in person, I urge you all to find new ways to be inspired, surprised, and moved. You don't need to wait.
You'll be amazed how such a seemingly insignificant spark can bring you back to life just when you need it most.
And now, here'sTHE LATEST...
👉 "I know Google made a massive core update this month, but what do I need to know about it and how we will be impacted by it?" (3-minute read)