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As our editorial director, I spend a lot of time examining my own absolutely atrocious first drafts of blog articles and thinking to myself,"These are all the wrong words. I don't know what the right words are, because I'm a fraud — but these aren't freaking it."
Then there's usually a lot of grumbling, excessive coffee drinking, pacing, and existential questioning of life choices, before I finally work my way out of whatever mental hole I've dug for myself on a given occasion.
Of course, that's assuming any words come out at all.
For example, earlier today, I said the following to IMPACT Content Marketing TrainerBrian Caseyin conversation:
His response?That's exactly what I should talk about.
At first, I laughed, but then I realized he was right. Because it doesn't matter how talented of a writer you are (or aren't),how spiffy your blogging platform is, or how sparkling your content strategy might be.
You're going to have times where you don't know what to say.Or where you do have something to say, but you feel it in your gut when you look at the draft in front of you — it's all wrong. You need to burn everything down and start over.
I know this is true because it's the most common problem other IMPACTers come to me with. And almost 100% of the time, I tell them the same thing:
"Even Hemingway wasn't Hemingway on his first draft."
Only you know what method works best with your unique flavor of content madness, but trust me when I say this:
The right words are there waiting for you to find them, I promise you.
So, keep digging.
And now, here'sTHE LATEST...
👉 "Our business is doing content marketing, but are we using the right blogging platform? What are the best blogging platforms we should be looking at?" (7-minute read)
Since blogging has become such a staple of successful marketing many platforms have sprung up, each with their own strengths — and all claiming to be the best option. Building your blog on the right platform will affect how you manage your content, the cost of maintaining it, and how much effort it will take to run it. These factors will ultimately affect the success of your blog, whatever your end goals may be. How do you make the right decision?Consider your options with thiscomprehensive, curated list of the 11 best blogging platforms in 2020 from HubSpot SEO Content Strategist Maddy Osman.
👉 "Our budget is next to nothing, so how do we build a world-class They Ask, You Answer content marketing team?" (7-minute read)
Digital marketing teams around the globe have been forced to slash their budgets and find ways to do more (bring in more business, drive better results) with much, much less. This presents a problem to business leaders who see the potential of content marketing and philosophies like They Ask, You Answer to help them achieve their most aggressive digital sales and marketing goals, because — at a glance — building the team you need sounds costly.In this article from IMPACT Strategic Consultant Gemi Hartojo, you'll learnhow to build the best They Ask, You Answer content marketing team without a budget.
👉 "Zoom and other video conferencing platforms aren't cutting it; should we look at Google Meet?" (3-minute read)
Well-known video and web conferencing solutions like Zoom, GoToMeeting, Microsoft Teams, and BlueJeans have seen surging popularity, with soaring stock prices and record-breaking numbers of new users. However, the growth of these solutions comes coupled with the emergence of troubling security and privacy concerns, specifically with Zoom.Google's own offering, Google Meet, has sought to rise above the frat while learning from others' missteps, launching new features and shoring up security risks. And in this article from IMPACT Director of Operations Kaitlyn Petro, get the answer to the big question — can Google Meet take on Zoom?
But in talking with two of my April birthday pals (and fellow IMPACTers),Ramona SukhrajandDan Baum, I now realize how lucky I am. There are a lot of folks out there who are being forced to celebrate their birthdays with awkward drive-bys and Zoom calls.
So, to all of you quarantined birthday guys and gals, know I am wishing you all the happiest of socially-distanced birthdays. It's a weird year, for sure, but you won't soon forget it.
Talk to y'all later! 👋
Editorial Director, Speaker, Host of 'Content Lab' Podcast