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The Latest Digital Marketing News by IMPACT
March 31, 2020

Are you eligible for the coronavirus Payroll Protection Program, the impact of coronavirus on influencer marketing, and knowing when it's time to switch your website hosting ...this is THE LATEST!

πŸ”₯ Hot off the presses

πŸ† Digital Sales & Marketing Day β€” a virtual event that will empower you and your business to thrive during these uncertain times β€” is happening on April 6, 2020. Use code "LATEST39" to get your ticket for ONLY $39 β€” a $260 savings

The emotional highs and lows of the past week have been intense.

On the high end, I fell in love on Saturday. His name is Hamuel L. Jackson. (Sadly no, they do not "speak puppy in what.") We're registered at BarkBox and Williams-Sonoma. On the low end, well, last week should have been the start of baseball season. Yet here we are, baseball-less. I'm not doing well.

In fact, I'm devastated... but at least I'm not alone. (Please help us.)

In light of this never-ending pendulum swing of feelings, I thought I would share some of my very deep and personal thoughts on my current life... in a series of haikus: 

I.
Did you know that cats
though excellent at napping
are bad at small talk?

II.
Everyone I know
says, "You must watch Tiger King!"
With spite, I decline.

III.
I should not have made

six cups of ricotta cheese.
Ugh, what have I done?

IV.
Question, why did March
feel like one really long day?
Can't wait for April. πŸ˜’

V.
In under 12 months,
I unpacked from a big move.
Thank you, pandemic.

VI.
No, I haven't watched
Star Wars: Rise of Skywalker
18 times, shut-up.

VII.
I wore a blazer
while on a video call
...with duck PJ pants.

And now, here's THE LATEST... 

πŸ‘‰ "The Payroll Protection Program from the coronavirus stimulus bill is supposed to help businesses like ours β€” what do we need to know?" (3-minute read)

With the federal coronavirus (COVID-19) stimulus bill's passage on Friday, March 27, 2020, many rumors and guesses have made the rounds on social media and elsewhere about what it includes, fueling speculation about free money and loan forgiveness. If you're looking for a true summary of what's included in the bill, and how it can help your business, we can help. In this article from IMPACT CEO and founder Bob Ruffolo, learn about the centerpiece of the coronavirus stimulus package, the Payroll Protection Program, and why you need to contact your bank about it immediately for your business.

πŸ’¬ You asked, we answered 

⚠️ "Our whole team is now working from home, and we are struggling β€” how do we keep our teams aligned, our business afloat, and thrive beyond this crisis?" (Here's how)

With recent events rapidly making the remote workplace a new standard, it’s more important than ever to ensure your sales and marketing teams:

β€’ Have the right tools to thrive in a digital sales space.
β€’ Are aligned on what will quickly move leads to close. 
β€’ Are focused on what moves the needle, not vanity metrics.

IMPACT’s proven methodology to succeed in a remote, digital environment was created during the 2008 recession and has helped thousands of businesses beat the competition β€” even the toughest economic times. 

πŸ‘‰ "How is coronavirus impacting influencer marketing, and what do digital marketers need to know about it?" (2-minute read)

The immediate effects of coronavirus (COVID-19) on businesses is far-reaching, no matter what industry you are in. In the marketing space, influencers are starting to see major shakeups. From losing sponsorship deals as brands cut budgets to live-event cancellations, those in the once-booming influencer-marketing industry are having to shift and adapt their formula to keep revenue coming in. In this analysis from IMPACT Director of Demand Generation Kristen Harold, you'll learn everything digital marketers need to know about how coronavirus is impacting the influencer marketing machine.

πŸ’¬ You asked, we answered 

πŸ‘‰ "How do we know if or when we should change web hosting for our business website?" (4-minute read)

Quick, tell me who your website host is? If you have trouble answering that question, you're not alone. Many businesses think of web hosting as "set it and forget it." They pay the fees and don't give it another thought. However, periodic evaluations of the service are a good idea to make sure your needs are being met, especially as your business grows and changes. In this interview with IMPACT partner Hostinger, you'll gain insights into what site hosting entails and what small to medium-sized businesses (SMBs) need to know.

πŸ’¬ You asked, we answered

🎧 Latest shows and podcasts

⚠️ Resources from our pals at Petra

Not only do we coach our own clients, we have our own coaches at IMPACT, as well β€” the incredible and inspiring team at Petra, whose sole goal is to help businesses and entrepreneurs thrive. 

In response to coronavirus, Petra has put together this fantastic resource center for businesses trying to make it through these uncertain times, including webinars, articles, and other valuable insights.

🌢️ Hot topics in Elite

IMPACT Elite is our exclusive Facebook group for the brightest minds in digital sales and marketing, with almost 6,000 members. And here's today's hot topic:

🍳 Weeklong nonsense

With everything going on in the world, you now get nonsense in every single issue of THE LATEST... 

Screen Shot 2020-03-30 at 11.04.11 PM

Things to do with all of the eggs you've hoarded during quarantine.

Later, squares!