Back to Learning Center
Subscribe to THE LATEST
The Latest Digital Marketing News by IMPACT
February 28, 2019

8 Super Valuable Newsletters You Need to Check Out, How to Create an 80% Video, & 10 Stunning Business Website Homepage Heroes ...This Is THE LATEST!

How is it that February is only two or three days shorter than every other month out of the year, but I always feel like I've been cheated out of a whole week?


Live footage of me right now being not at all melodramatic.

I know time is a construct and blah blah blah, but February is officially on notice.

You're a month that's supposedly about love, but this annual tradition of you ripping valuable working days out of my hands feels like a personal attack. It's cruel and unfair, and I don't know what I did to deserve this. 


Still, it's the last day of the month of love. So, I'm going to attempt to pull myself out of this cranky cave by dedicating this final issue of February to stuff we're absolutely smitten with -- email newsletters, videos, website features, and more.

πŸ“¬ Here Are 8 Super Valuable & Actionable Email Newsletters for Marketers You Need to Checkout ASAP

Look, we'd love to tell you that there are no other email newsletters for marketers besides THE LATEST -- but, we'd be lying to you if we ever did that. In fact, we're living in an interesting time right now -- email newsletters are making a comeback. That's why IMPACT Head of Editorial Content Ramona Sukhraj shared eight remarkable email newsletters in this article that are obscenely helpful, sometimes funny, and totally worth your consideration.

πŸŽ₯ The 80% Video Is One of the Most Important Videos You'll Ever Create -- Here's How to Make One (Includes Examples)

When you look at "The Selling 7" -- the seven marketing and sales videos you have to create for your business -- the one that is the most powerful is the 80% video. Since, however, the 80% video is the video type that marketers are the least familiar with, IMPACT Director of Video Training & Strategy Zach Basner explains what the 80% video is, the exact process you need to follow to create one, and a few examples of 80% videos that rock our world.

And now a brief message from... IMPACT Elite Logo-min

Hi, folks! Stephanie here! We just realized that some of you are subscribed to this newsletter but are not members of our private Facebook group, IMPACT Elite. What gives!? What are you waiting for?

OK, OK, I'm kidding. But seriously, if you aren't in IMPACT Elite yet, you're missing out.

Elite is where we continue the conversation about what's happening in THE LATEST. Plus, 5,000+ inbound professionals of all experience levels come together in Elite to share ideas, ask and answer questions, give feedback, and more. (And "more" NEVER means self-promotional content or links.)

So, Will I See You in Elite?

πŸ’– Our Award-Winning Web Design Team Shares 10 Stunning Business Website Homepages Heroes You'll Want to Steal

I'm not even going to bother trying to paraphrase IMPACT Designer Marcella Jalbert's take on website homepage hero spaces, so let's get right into it -- "The hero is no longer just the start of your webpage or a place to put your value prop. A powerful hero can start a journey, make a user feel something, or even communicate your product or purpose without words." In this must-read for anyone considering a website redesign (or refresh), Marcella shares 10 business websites with creative, powerful hero spaces and what you can learn from them.

πŸ‘€ ... When You're All Ears (& Eyes) 

🚨 Save Your Seat!

  • Are 60% conversion rates even possible? They are when you integrate Facebook and Instagram ads into your inbound approach! If you’re in New Haven next Tuesday, March 5, and want to learn how exponentially increase the results you're seeing for lead gen and eCommerce, come join us!

⏰ Throwback Thursday

Last week, I facilitated a hands-on pillar content and content strategy workshop for around 50 members of the Chicago HUG:


Since you all couldn't be here, here's a plucky little resource page on pillar content I shared with everyone, which features videos, articles, podcasts, pillar content examples, and more. (I would also recommend bookmarking it. I may or may not be transforming that URL into a pillar on pillars within the next month.)

Also, one of my personal favorite pillar content examples I included on that page is the brand new version of our Inbound Marketing Resources Guide. In it, you'll find 35 thought leaders, 18 books, 16 podcasts, 14 blogs, 7 online communities, 11 email newsletters7 conferences, and 35 tools you need to check out. 


You're going to want to bookmark that, too, since we're updating it constantly! 

🌎  IMPACTers on the Move

  • Want to convert more leads and close more deals in 2019? Come see IMPACT VP of Marketing Kathleen Booth at the SMPS GROW Professional Development Conference on March 14 in Hunt Valley, Maryland! Kathleen will be showing you the exact strategies you need to implement to get found online and grow your business with content. Register now for this in-person event.
  • Don't miss Marcus Sheridan's session at Social Media Marketing World: Marcus will be in San Diego for SMM next month and you don't want to miss his talk on the March 22. He'll be discussing "How Radical Transparency With Video Can Explode Your Business and Bottom Line" and sharing a ton of first-hand experience. Get your tickets here.

Psst! If you had any suggestions for what's missing from our Inbound Marketing Resources Guide, reply to this email and let me know! We just might add in your recommendation. 

OK, back to work... πŸ€“