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March 5, 2020

4 reasons why your content strategy is failing, does your company need a chief learning officer, and HubSpot slashes Sales Starter pricing by 50% ...this is THE LATEST!

πŸ”₯ Hot off the presses

🎁 As an exclusive perk for being a subscriber of THE LATEST, use promo code "THELATEST" to still get access to early-bird pricing for Digital Sales & Marketing World β€” but only through THIS FRIDAY at 11:59 p.m. Eastern. 

Greetings and salutations, LATEST nation! 

In case you're wondering, yes, I do in still live in a dangerous box fort at my new apartment. Yesterday, however, I made significant strides by putting my bedroom together.

And by "I made significant strides," I mean I paid someone else to come over and put together my needlessly heavy bed frame because I have weak little T-rex arms.

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Love me a good yellow. πŸ’›

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Yes, for a brief moment in time, all of my laundry was inside the hamper.

Here's the thing, though. When I initially had the movers place my furniture inside this room, nothing fit. Even though I had the dimensions of the room in advance for planning. Even though I was so absolutely sure I had done everything perfectly, it looked like a mess.

I couldn't close the closet door β€” or open it β€” because the bed and two nightstands took up too much room. I couldn't get into my dresser without being on my bed at the same time, because there was barely any space between the two. And on, and on. 

As it turns out, much like when you're building out your content strategy, you can have all the right pieces in place β€” and seemingly rockstar plans in-hand β€” and still have things go horribly wrong.

In the case of my bedroom, I just had to rework a few things, move a couple pieces around, and ta-da! Now I have a real bedroom like a real adult. 

But whether you're talking about furniture or content strategies, the important thing to remember is to "not throw the baby out with the bathwater" (as my Nana was fond of saying) at the first sign of trouble.

Sometimes you just need to make a few key adjustments. 

πŸ‘‰ "Uh, what the heck is a chief learning officer, why does IMPACT have one, and do we need one?" (7-minute read)

Late last year, Chris Duprey transitioned from his role of COO (chief operating officer) to CLO (chief learning officer) here at IMPACT. The move was a natural one, as much of his day-to-day had become devoted to coaching, professional development, and training fellow IMPACTers, so as to create better experiences for our prospects and clients. The CLO role, however, is not a common one β€” at most organizations, let alone in the agency world. In this absolutely fascinating, eye-opening interview, IMPACT's new CLO, Chris Duprey sheds light on what a CLO is, why it is such a critical role to our ability to help our clients achieve outstanding results, and whether or not your company should consider hiring a CLO.

πŸ’¬ You asked, we answered 

πŸ‘‰ "What are the top reasons why our content strategy is failing, particularly if we're doing They Ask, You Answer?" (11-minute read)

You know what absolutely sucks rocks? When you put together a content strategy you're really excited about, only to find out after you put all the time and effort into executing it (i.e., creating the gosh-darned content) that it's a dud. For example, maybe you read They Ask, You Answer and saw what was possible by focusing your content strategy entirely around the most important questions your buyers are asking. But when you actually started doing the work yourself, you didn't see any results. Whether you're struggling with They Ask, You Answer or your inbound content strategy overall, this brutally honest article from IMPACT Content Marketing Trainer Connor DeLaney is a must-read as it explains the four most common reasons why your content strategy is likely failing, as well as exactly what you need to do to fix it

πŸ’¬ You asked, we answered

πŸ‘‰ "Wait, why did HubSpot slash the pricing of their Sales Starter product? Is it the same? Do we get less now?" (2-minute read)

As a general rule of thumb, we expect prices to go up over time, not down, but sometimes SaaS pricing strategy doesn’t follow the rules of basic economics. This week, HubSpot slashed the price of its Sales Starter seats by 50 percent. Upgrading to the new package will still cost $50/month, but your team will now have access to two Sales Starter seats instead of one. In this quick news item, you'll learn from IMPACT HubSpot Consultant Jess Palmeri exactly why the prices were cut, what's included in the Sales Starter now, and whether or not it's the right sales tool for your company.

πŸ’¬ You asked, we answered 

πŸ“…  Upcoming events

🎧 Latest shows and podcasts

πŸ€” Who could our last speaker be?

Mark your calendars for March 10, y'all:

Speaker Announcement- 3.10 Announcement - FB_Li - Silhouette

Because we're unveiling our last keynote speaker for Digital Sales & Marketing World 2020, which is going down in sunny, scenic Hartford, Connecticut this April! If you have any guesses as to who it might be, reply to this email with them.

Anyone who sends me a guess (right or wrong!) between now and the day of the announcement will be entered into a drawing for a copy of They Ask, You Answer, as well as a few other choice goodies from yours truly! 

And don't forget to follow DSMW on Facebook, Twitter, and Instagram to get the latest updates.

Later, squares! πŸ‘‹