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August 13, 2019

Google's New Question Hub, Snapchat Unveils "Instant Create" for Ad Creators, & the 7 Positions You Need on Your Content Marketing Team ...This Is THE LATEST! 

💯 Jump Right into the Good Stuff!
⚠️ Launch pricing for Digital Sales & Marketing World 2020has been extended until Wednesday at midnight with promo code "LP-Extended" — the code is case sensitive. (Is it worth it? Well, almost 300 people have have already taken advantage of the deal. Just sayin'.) 

Between when I finally got home from Connecticut late Saturday evening and Monday morning, I slept for 22 hours. On the one hand, that's a lot of sleeping... even for me. On the other hand, any Sunday spent primarily as a "blanket burrito" I consider to be a Sunday well-spent.

Plus, I spent most of that day snuggling with this little monster:


So, I'm going to put this past weekend in the win column.

Still, there's one thing that's bothering me.

Intellectually, I understand that the digital sales and marketing world will keep on spinning even when I put everything on pause for a week, as I did for IMPACT Live. Emotionally, however, I find it to be quite rude and inconsiderate. 

How dare companies continue to roll out big changes to their products or make big, sweeping announcements in my absence? 

"Liz, you're not the center of the universe, you know."

Are you sure about that, though?

Given that the universe is infinite and always expanding, there's a good chance I might be. Also, I don't think it's too much to ask that Google and Snapchat run their timelines by me next time, just to make sure I'm not inconvenienced. 

Now, let's get into it...

🤔 Introducing the Google Question Hub, a Game-Changer for Your Content Strategy

It's hard to even fathom Google not having the answer to a question or search query. But while it may sound crazy, there are some circumstances when Google comes up empty. Enter Question Hub, Google's solution for when you've actually stumped Google. In this article, IMPACT Content Consultant Jenna Ott outlines exactly what the Google Question Hub is, and how you can use it to identify lucrative gaps in your content strategy.


📲 Snapchat Rolls Out "Instant Create" Feature to Make Ad Creation Easier for Marketers

Snapchat is introducing an easier way to create ads on the platform. The company launched “Instant Create,” a tool that offers a simple, three-step process to create ads optimized for Snapchat. Instant Create is designed for businesses with limited resources who may not have the time or expertise to go through the entire ad creation process. To make your lives easier, IMPACT Digital Beat Reporter Iris Hearn took the tool for a test drive, so she could give you this detailed walk-through of Snapchat's new "Instant Create" tool — with screenshots


🏅 Here Are the 7 Essential Roles You Need on Your Content Marketing Dream Team

If you’re looking to ramp up your content marketing efforts, you’re going to need to assemble your content marketing team. But what positions do you need to fill? How many people should be on your team? And what specific skill sets should you be looking for from each member of your team? IMPACT Lead Content Marketing Trainer Kevin Phillips explains the seven positions you need on your content marketing team, what they each bring to the table, and how they'll help you achieve your goals.


🎧  Our Latest Shows & Podcasts 

🗞️ What I'm Reading

Finally, as always, without preamble or context, here is what I'm reading at the start of this week:

Later, squares!