📺 Google Is Quietly Testing Putting Product Ads on YouTube Videos (& It Could Transform Your Shopping Experience)
YouTube is overflowing with product reviews, unboxing videos, and other pieces that have proven extremely useful in buyer journeys. Wouldn't it be great if buyers could take action right after watching a rave review? Well, with the new product ads being quietly tested on YouTube, this just may be a reality sooner than later. Here's what we know so far about this covert ads experiment.
Burger King has really been throwing caution to the wind in recent years when it comes to their marketing.
This week, they released not one but TWO outrageous campaigns, including this print campaign in Brazil sharing what they claim are real x-rays of customers who were injured eating the chain's iconic Whoppers.
The goal? To show that the sandwiches live up to their name and really are that big. Here's just one of the ads being run:
What will they think of next? Personally, I love the edgy risks Burger King is taking, but they're definitely not for everyone.
Hit reply and let me know what you think of their bold marketing moves. :)
Here's to cancelled plans 😎,
Head of Editorial Content, Strategized Initiatives That Increased IMPACT’s Website Traffic From ~45K to ~400K