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September 19, 2019

Ideal Sales Rep Traits, YouTube Ads Cost, Culture Fit Interview Questions, & an IMPACT Story ...This Is THE LATEST! 

πŸ’― Jump Right into the Good Stuff!

πŸ€” How do you compare to the companies that are seeing incredible success with inbound? Complete our Digital Sales and Marketing Scorecard for your personalized assessment and tailored set of actionable recommendations. More than 500 companies already have! 

If you had asked me this time last year to film a video for work, I would have laughed and responded with something along the lines of:

"Oh, you naΓ―ve, albeit stunningly tenacious little seahorse. My face, while beguiling, is a face best suited for radio. But best of luck with your project!"

Which roughly translates into: 

"LOL. I'd rather go through an IRS audit. I hate the way I look on video and I sound like Janice β€” so, I'll just stay over here, if you don't mind. In my content cave. Avoiding sunlight, social situations, and the harsh, unrelenting gaze of your video camera."

Well, a lot has changed in a year.

In the past 24 hours, I filmed a video for our upcoming Website Throwdown β€” scroll down to see it, since it's an email exclusive!

I also volunteered myself to film a landing page video that needs to be updated, and I recorded two personalized videos using Vidyard's GoVideo Chrome extension β€” a website walk-through video for our sales team and one for Marcus simply titled, "Wait, why did Liz book me for 90 minutes tomorrow?"


Heck, I've even written an article about how to be comfortable on video.

What's different between me today and me a year ago? 

The answer is surprisingly simple β€” my mindset. Intellectually, I understood the idea that, in order to connect with today's modern buyers, we need to embrace the fact that we're all media companies, whether we like it or not

Yet I was afraid. 

Though many compliment me on my humor, the reality is that it's a defense mechanism that masks what can sometimes be crippling moments of self-loathing. Also, as I've shared in the past, I am extremely self-conscious about my looks

In short, although I love speaking in front of crowds, making people laugh, and stepping into the limelight, video still felt like a bridge too far. Which sounds incongruous, I know.

Finally, I decided to just suck it up. 

I decided I didn't want to let my fears prevent me from achieving my goals β€” which is exactly what would have happened if I continued avoiding video. 

Am I still my own worst critic? Often, yes. Even so, I've spent more time wow-ing myself with what I'm able to accomplish in front of the camera in the past year, rather than putting myself down. In turn, I've become more confident in my own skin and less afraid overall β€” and it only gets better every day.

So, that's your challenge for today. Find one thing where the only thing standing in your way is your own fear. And then do it. Maybe it's video. Or maybe it's something else. Whatever it is, you've got this.

πŸ€“ Attention Sales Managers: Here Are the 6 Traits You Need to Look for in Your Next Sales Hire 

Building, maintaining, and growing a sales team is hard work. It takes time, patience, and planning to hire the right people, motivate them in the right way, and ensure they have the right tools and resources for success. Still, sales leaders struggle to find the right rockstars to add to their team. In this article, DM Training CEO Steve Bookbinder shares the six traits you need to look for in your next sales hire, so you can not only find but also retain the best sales talent.


πŸ“Ί YouTube Ads Cost: What You Can Expect to Spend, According to Our Paid Media Expert

YouTube (a Google property) is the second largest search engine on the planet, with almost 2 billion monthly users β€” which means YouTube ads has become one of the most coveted (and profitable) channels for paid media advertising placements. But when it comes to YouTube ads cost, what can you expect to pay? And, ultimately, is investing in YouTube ads the right move for your business? In this interview, IMPACT Paid Media Specialist Jason Linde explains in detail how YouTube ads pricing works and what businesses need to know before they start advertising on the platform.


🚨 Need Help with Paid Media? Learn More About Our Paid Media Services

πŸ’° What Should You Expect from Your First Google Ads Campaigns

By far the most frequently asked questions we receive when starting a new Google Ads partnership with a client is, β€œWhat should I expect β€” how fast will we see results?” Of course, the answer is that it depends. The mistake that many make when first starting with Google Ads is thinking of the paid media channel as a silver bullet that will solve all of their lead flow issues. In this candid rundown, IMPACT Paid Media Specialist Jason Linde is back with a comprehensive answer to the age-old question, what should you expect to get out of your first Google Ads campaigns.


πŸ‘‰ Advanced Hiring Playbook: The Only List of Culture Fit Interview Questions You'll Ever Need

The best employees are those who not only know how to do the job they've been hired for, they are also totally bought into the culture you've created at your organization. But in such a hyper-competitive job market β€” where unemployment is at record lows, and top-tier candidates often have their choice of offers β€” how do you find those diamonds in the rough? In this comprehensive hiring playbook for business leaders and recruiters, IMPACT VP of Talent Natalie Davis shares the definitive list of culture fit interview questions you need to ask, as well as how to screen for culture fit throughout all stages of the hiring process.


🎧  Our Latest Shows & Podcasts

πŸ“†  Upcoming Digital Sales & Marketing Events

  • The Annapolis HubSpot User Group (HUG) that was originally scheduled for earlier this month has been rescheduled to this week on Thursday, September 19! Learn how to create actionable case studies that will drive revenue growth for your business. This talk will feature powerful examples of what it means to evolve into an authentically customer-centric organization at the next Annapolis HubSpot User Group event.Save your seat for THIS THURSDAY at 6:30 p.m.

    ☝️Remember, HUG events are always free to attend, and you don't need to be a HubSpot user!

  • Our monthly live Website Throwdown returns on September 26 at 1 p.m., Eastern β€” and I'm the special guest this month:

    September 19 Website Throwdown

    You can submit your website to be critiqued by our experts, or you can save your seat to watch the action "ringside" during the live broadcast. Learn more about how to get in on the Website Throwdown action.

⏰ Throwback Thursday

I am so, so excited, because this arrived on my doorstep yesterday afternoon:


Why am I sharing my excitement with you?

Well, this beauty is the long-anticipated companion workbook to Margot Leitman's first book, Long Story Short: The Only Storytelling Guide You'll Ever Need

In case you missed it, I reviewed this book for IMPACT earlier this year and have determined that every content marketer, brand storyteller, or thought leader who wants to crush it on stage needs to read this book.

πŸ“š One Last Thing

I've been obsessed with Gary Larson's The Far Side ever since I was a little...


...and now, it may be returning! 

Anyway, that's all for now... πŸ‘‹