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If you had asked me this time last year to film a video for work, I would have laughed and responded with something along the lines of:
"Oh, you naïve, albeit stunningly tenacious little seahorse. My face, while beguiling, is a face best suited for radio. But best of luck with your project!"
Which roughly translates into:
"LOL. I'd rather go through an IRS audit. I hate the way I look on video and Isound like Janice— so, I'll just stay over here, if you don't mind. In my content cave. Avoiding sunlight, social situations, and the harsh, unrelenting gaze of your video camera."
I also volunteered myself to film alanding page videothat needs to be updated, and I recorded two personalized videos usingVidyard's GoVideo Chrome extension— a website walk-through video for our sales team and one forMarcussimply titled,"Wait, why did Liz book me for 90 minutes tomorrow?"
Though many compliment me on my humor, the reality is that it's a defense mechanism that masks what can sometimes be crippling moments of self-loathing. Also, as I've shared in the past, I amextremely self-conscious about my looks.
In short, although I love speaking in front of crowds, making people laugh, and stepping into the limelight, video still felt like a bridge too far. Which sounds incongruous, I know.
Finally, I decided to just suck it up.
I decided I didn't want to let my fears prevent me from achieving my goals — which is exactly what would have happened if I continued avoiding video.
Am I still my own worst critic? Often, yes. Even so, I've spent more time wow-ing myself with what I'm able to accomplish in front of the camera in the past year, rather than putting myself down. In turn, I've become more confident in my own skin and less afraid overall — and it only gets better every day.
So, that's your challenge for today. Find one thing where the only thing standing in your way is your own fear. And then do it. Maybe it's video. Or maybe it's something else.Whatever it is, you've got this.
🤓 Attention Sales Managers: Here Are the 6 Traits You Need to Look for in Your Next Sales Hire
📺 YouTube Ads Cost: What You Can Expect to Spend, According to Our Paid Media Expert
YouTube (a Google property) is the second largest search engine on the planet, with almost 2 billion monthly users — which means YouTube ads has become one of the most coveted (and profitable) channels for paid media advertising placements. But when it comes to YouTube ads cost, what can you expect to pay? And, ultimately, is investing in YouTube ads the right move for your business? In this interview, IMPACT Paid Media Specialist Jason Linde explains in detail how YouTube ads pricing works and what businesses need to know before they start advertising on the platform.
💰 What Should You Expect from Your First Google Ads Campaigns
By far the most frequently asked questions we receive when starting a new Google Ads partnership with a client is, “What should I expect — how fast will we see results?” Of course, the answer is that it depends. The mistake that many make when first starting with Google Ads is thinking of the paid media channel as a silver bullet that will solve all of their lead flow issues.In this candid rundown, IMPACT Paid Media Specialist Jason Linde is back with acomprehensive answer to the age-old question, what should you expect to get out of your first Google Ads campaigns.
The Annapolis HubSpot User Group (HUG) that was originally scheduled for earlier this month has been rescheduled to this week on Thursday, September 19! Learn how to create actionable case studies that will drive revenue growth for your business. This talk will feature powerful examples of what it means to evolve into an authentically customer-centric organization at the next Annapolis HubSpot User Group event.Save your seat for THIS THURSDAY at 6:30 p.m.
☝️Remember, HUG events arealways freeto attend, and you don't need to be a HubSpot user!
Our monthly live Website Throwdown returns on September 26 at 1 p.m., Eastern — and I'm the special guest this month: