A Racist Attack Over Email, Inbound Leadership Hurdles, & Eating Crow About WIX.com... This Is THE LATEST!
Marketers just love to talk about how important it is to be "authentic."
But how many of us are actually doing it?
How many of us sit down at our keyboards or in front of a video camera and get real and honest with our audiences about what hurts us or scares us? About when things go wrong, or when it turns out we're the ones in the wrong?
If I'm being "authentic" right now with you all, I don't do this.I cushion the blow of my failures in humorous anecdotes and schtick. I deflect criticism with pointed sarcasm. I also have a very hard time being wrong publicly, so I get defensive.
All of us can learn a lot about what real authenticity looks like from the following three articles. In their own way, they each show that sometimes in order to teach the most important lessons or answer the most pressing questions in our content, we must be willing to expose our vulnerabilities.
Is that something you're willing to do?
🔴"Instead of Unsubscribing, He Called Me a Terrorist."
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I'll talk to you all next Thursday!
Director of Web & Interactive Content, Speaker, Host of 'Content Lab' Podcast