Back to Learning Center
Subscribe to THE LATEST
The Latest Digital Marketing News by IMPACT
September 24, 2020

THE LATEST is 2 years old, the 10 best SaaS marketing tools and platforms, everything you need to know about HubSpot workflows, and how They Ask, You Answer can fail even with all the right pieces ...this is THE LATEST!

๐ŸŽ‰ Hot off the presses

๐ŸŽ‰ Tickets for HubSpot Training Day are now $99. But, if you use my code LIZHASFRIENDS you'll get yours for $49! Whether you're a digital marketercontent managersales pro, or business leader, there's something for you at HubSpot Training Day ...even if you don't use HubSpot!

I'm back home from vacation and, holy cannoli, do I have something crazy to show y'all:

Screen Shot 2020-09-24 at 8.39.00 PM

"Uh, what the heck is that, Liz?"

Well, that uninspired piece of introductory fluff right there is how I opened my very first edition of THE LATEST with me as the author back in 2018 โ€” a milestone I thought would be fun to share today considering this little email newsletter just turned two years old

It's funny, I never wanted to be a part of this.

Before THE LATEST, I was happiest hiding under my headphones, cranking up my beloved Pitbull and swearing it was something inspiring like Paganini (although, to be fair, I can also get down with some Paganini), and writing blog articles and content pillars. 

Creating content was safe. I could edit everything until it was *chef's kiss* perfect.

Email newsletters, on the other hand, which go out to tens of thousands of people that I couldn't take back or revise later? Hard pass. I would have rather managed an IRS audit for a drunk hedgehog who moonlights as a private detective, with only a shoebox filled with 896 crumpled receipts from 1972 to 2003 to work off of. 

So, two years ago, when Kathleen Booth (our then-VP of marketing) asked me if I'd like to try my hand at writing for THE LATEST, I laughed and said "no" without hesitation. 

To which she replied:

"Oh, let me rephrase that. You are going to try your hand at writing THE LATEST. You don't actually have a choice."

It took me awhile to open up and stop playing it so safe. Of course, now some might say I take the human approach to email newsletter-writing a little too far. But I stand by the memories we've shared together, both ridiculous and hyper-personal:

With THE LATEST, we sought to create something magical for all of you out there โ€” a newsletter so valuable that you could do your jobs better, grow in your careers, and make smarter decisions faster. 

Over the past two years, however, I've learned what an unexpected gift this newsletter has also been for me, for utterly selfish reasons.

I've found a confidence and a voice here that I didn't know I possessed. And during periods where I've felt tremendous loneliness or fear in the face of life-altering experiences and decisions, your replies and personal stories were bright sparks that pushed me to take risks.

So, from the bottom of my heart, thank you.

๐ŸŽ‰ "There are thousands of SaaS marketing tools and platforms... which are the best?" (7-minute read)

Now, if youโ€™ve been keeping track, the MarTech landscape has increased to around 8,000 solutions. In other words, it may take you a little while to filter out the noise and find the best of the best tools. And to make it more complicated, some tools are incredibly niche and some are largely encompassing. So, finding the ideal tools for your business may take some fine-tuning. Thankfully, IMPACT Director of Digital Product Morgan VanDerLeest is a glutton for punishment โ€” and he sifted through all of that crazy to bring you his hand-curated list of the 10 best SaaS marketing tools and platforms.

๐ŸŽ‰ You asked, we answered 

๐ŸŽ‰ "What do we need to know to maximize our use of HubSpot workflows? Can it be used for more than email nurturing?"
(14-minute read)

If youโ€™re a HubSpot user, marketing automation is synonymous with HubSpot workflows. Many HubSpot users assume workflows are primarily used for email lead nurturing and while this is absolutely true, workflows are really the โ€œSwiss army knifeโ€ of the HubSpot tool kit โ€” they can be used in multiple applications and have (almost) endless possibilities. Lucky for you, IMPACT HubSpot trainer Jess Palmeri is here to save the day with this ridiculously comprehensive, examples-packed guide to absolutely everything you need to know about HubSpot workflows.

๐ŸŽ‰ You asked, we answered

๐ŸŽ‰ "How can companies fail with They Ask, You Answer when they believe in the principles and hire the right people for their team? How does it still go wrong?" (10-minute read)

In whatโ€™s become one of the most iconic movie scenes of all time, after 15 rounds in the ring with Apollo Creed and numerous broken bones โ€” Rocky loses! It just goes to show that sometimes you can put your heart and soul into something, do everything you were supposed to and it still doesnโ€™t work out. The same holds true for companies implementing a They Ask, You Answer approach to their digital sales and marketing. They read the book or see Marcus speak, they catch the vision, they hire the right people... and then it still doesn't work for them. Why? Well, in this candid, actionable analysis from IMPACT Digital Sales and Marketing Coach Chris Marr, get the inside scoop on the four reasons why They Ask, You Answer can still fail with the best of intentions.

๐ŸŽ‰ You asked, we answered

๐ŸŽ‰ Go back to school with IMPACT+

Our new revamped business tools are live!

This update brings not only a fresh design, it also includes new functionality. If you go to the left hand side of your IMPACT+ dashboard, you will see Priorities and Strategic Plan which is where all the new tools live, including:

  • You can now create a planning period.
  • You can also assign team members priorities and assignments from our Playbooks.
  • We've also updated the Scorecard interface and functionality. 

Yes, you need an IMPACT+ account to access these, but you won't regret it.

๐ŸŽ‰ Hot topics in Elite

IMPACT Elite is our exclusive Facebook group for the brightest minds in digital sales and marketing. Here's the latest discussion that caught my eye:

๐ŸŽ‰ In case you missed it... 

A few of my hand-selected, personal favorites from the IMPACT archives... 

๐ŸŽ‰ Weeklong nonsense

With everything going on in the world, you now get nonsense in every single issue of THE LATEST...

Image from iOS (17)

Ha.

Later, squares!

September 22, 2020

5 ways to know if They Ask, You Answer is NOT right for you, the right way to prepare for a video sales call, and Home Depot reinvents its Black Friday strategy ...this is THE LATEST!

๐Ÿ”ฅ Hot off the presses

โค๏ธ Tickets for HubSpot Training Day are now $99. But, if you use my code KRISTENHASFRIENDSTOO you'll get yours for $49! Whether you're a digital marketer, content manager, sales pro, or business leader, there's something for you at HubSpot Training Day ...even if you don't use HubSpot!

Hey ๐Ÿ‘‹, Kristen here! While Liz is still off enjoying her much deserved vacation, I'm here to deliver today's THE LATEST.

Some of you may already know me, but those that don't, I'm IMPACT's Director of Demand Generation, a proud dog Mom to Katie and currently counting down the days to my pandemic wedding next month. 

Yes, I said pandemic wedding. ๐Ÿ‘ฐ 

We've all be dealing with our own struggles since COVID-19 took over our lives. For me, I went from being an excited bride-to-be to watching everything I had seamlessly planned for my October wedding slowly come undone over the course of a few months.

By the time July hit, it was clear that our original 275-person wedding could never happen this year.

I'm far from the only bride to have to face these tough decisions this year. Pretty much anyone with a 2020 wedding date has gone through the same emotional rollercoaster my fiance and I have. 

What helped me turn things around? It may sound strange, but it was my job.

You see, events have always been a part of my career. I've had everything you can think of thrown at me, from earthquakes in Mexico to protesters storming an event and, this year, postponing Digital Sales & Marketing World due to COVID-19.

When I was sitting at home in July fretting over whether to just cancel my wedding or pivot to something new, I realized something...

My entire career had led me to this moment! 

Instead of going further down an emotional rabbit hole, I tapped into work-Kristen and came up with a game plan for how to pivot this event. We made the tough decision to cut our guest list to the bare minimum, completely changed venues so we could be outside, and I hired a company to livestream the entire thing.

Once I took control of the situation, instead of getting buried by it, everything turned around and I could finally be excited for my wedding again. 

If I can leave you with anything it's that these times may be tough, but it's still possible to create something great out of it!

And with that, here's THE LATEST!

๐Ÿ‘‰ "How I know if They Ask, You Answer is NOT right for my company? " (6-minute read)

They Ask, You Answer can be a guiding philosophy for most types of businesses. For business leaders who focus on vision, culture, and learning, They Ask, You Answer will perfectly complement their digital sales and marketing goals, no matter your size, industry, or business type. But, there are some cases where it may not be the best fit. In this in-depth article from Revenue & Features Editor John Becker, learn the 5 signs that They Ask, You Answer may not be right for your business.

๐Ÿ’ฌ You asked, we answered 

๐Ÿ‘‰ "What's the right way to prepare for a video sales call?"
(7-minute read)

Video sales calls aren't exactly the wave of the future. Since the onset of COVID-19, sales professionals have had to adapt to selling in a virtual world, but not all have been getting it right. The key to successful video sales call is all in the preparation! In this tip-packed article from Liz Moorehead, get every single thing you need to do to prepare for a video sales call so you can maximize your chances of closing more deals faster, even in the age of COVID-19.

๐Ÿ’ฌ You asked, we answered

๐Ÿ‘‰ "How are brands re-envisioning Black Friday in the era of COVID-19?" (2-minute read)

The holiday season is fast approaching and the usual Black Friday swarms on brick & mortar retailers is going to be a bit different this year. Home Depot is the latest brand to announce its COVID-19 take on the annual shopping event and it means two months of discounts for consumers! IMPACT's Director of Inbound & Content Services Justine Timoteo Thomas shares what Home Depot's reinvention of Black Friday looks like and what other brands and retailers can learn!

๐Ÿ’ฌ You asked, we answered

๐ŸŽ’ Go back to school with IMPACT+

Yes, you need an IMPACT+ account to access these, but you won't regret it:

  • The Fundamentals of Social Media Marketing Free
    Learn the fundamentals of social media for business, no matter what industry you're in or social channels you use, in this lesson courtesy of yours truly! This includes how to plan and optimize content for your social channels, the real deal with #hashtags, when and how to hire a social media manager, and more.
  • Struggling to increase traffic, qualified leads, and sales, but donโ€™t have the budget to hire outside help? Advance your and your teamโ€™s skill set through online training, access to industry experts, exclusive peer groups, and more. Get 50% off your IMPACT+ Pro membership through September 30!

๐ŸŒถ๏ธ Hot topics in Elite

IMPACT Elite is our exclusive Facebook group for the brightest minds in digital sales and marketing. Here's the latest discussion that caught my eye:

๐Ÿ‘€ In case you missed it... 

A few of my hand-selected, personal favorites from the IMPACT archives... 

๐Ÿ“บ Weeklong nonsense

With everything going on in the world, you now get nonsense in every single issue of THE LATEST...

IMG_7083

Same.

September 19, 2020

Google Ads now hides data in search terms report, IMPACT+ resources to help you achieve your sales goals, and do you need a paid media agency for Black Friday and Cyber Monday ...this is THE LATEST!

๐Ÿ”ฅ Hot off the presses

โค๏ธ Tickets for HubSpot Training Day are now $99... unless you use my discount code "LIZHASFRIENDS" for 50% off! Whether you're a digital marketercontent managersales pro, or business leader, there's something for you at HubSpot Training Day ...even if you don't use HubSpot!

As my events-wrangling counterpart Stephanie noted in the last issue, I am currently on vacation โ€” and I am having a freaking blast down south hanging with IMPACT pal Franco Valentino and his family.

In fact, today, we went off-roading in the woods, which I have never, ever done before. (I've always wanted to, though!)

Image from iOS (1)-Sep-20-2020-01-41-16-22-AM

Of course, it was a totally bouncy, ridiculously fun, rock-climbing adventure.

Image from iOS (3)-Sep-20-2020-01-41-16-60-AM

Oh, and it was a stupidly gorgeous day, to boot! 

Image from iOS (2)-Sep-20-2020-01-41-15-96-AM

But the best part is that none of our phones had any service for the three or four hours we were there.

Not even a single solitary network blip strong enough to post a mouthy tweet, gratuitous cat photo, or unpopular food opinion. (For instance, all Twizzlers are gross. I will never be convinced otherwise. Wanna fight about it?)

After months and months of late nights, early mornings, and always being "on" in some form or another, it was the most unexpected and perfect little gift this vacation has given me. 

It was a blissful reminder that, even when we physically leave our computers and our work lives behind for a little while, that's not always enough. Sometimes, what we really need is to go into the woods, fill our lungs with as much fresh air as possible, climb a few rocks, and stop trying to control and know everything around you. 

Sometimes, you just need to surrender.

Anyway, here's THE LATEST!

๐Ÿ‘‰ "Is it really that big of a deal that some of the data in the search terms report is now being hidden by Google Ads?" (2-minute read)

Google Ads has quietly started removing data from the search terms report. Although this may not sound like a huge deal for digital marketers to take note of, it has the potential to wreak havoc for companies doing paid ads for reporting of clicks, return on ad spend (ROAS), and more. The update was released via a notification in your Ads account, that can easily go unnoticed. In this down and dirty article from IMPACT VP of Marketing Vin Gaeta, get the inside scoop on this news on Google Ads reporting and what you need to do about it.

๐Ÿ’ฌ You asked, we answered 

๐Ÿ‘‰ "What are the best IMPACT+ resources for sales pros and teams to hit their goals?" (4-minute read)

If you arenโ€™t familiar, we have an online learning platform called IMPACT+ which has a ton of great content geared towards helping sales professionals meet (and exceed) their most aggressive revenue targets. Instead of you spending time doing research into the tactics and strategies you should put in place to close out the year strong and go into the year on the best foot possible weโ€™ve done some of the heavy lifting for you. In this article from IMPACT Community Manager Myriah Anderson, discover exactly which on-demand keynotes and courses you need if you're a sales pro who's ready to close more deals faster.

๐Ÿ’ฌ You asked, we answered

๐Ÿ‘‰ "We're considering working with a paid media and PPC agency for our Black Friday and Cyber Monday campaigns, but is it the right move for our company?" (6-minute read)

Curious when e-commerce businesses start thinking about Black Friday and Cyber Monday? Hereโ€™s the truth: They never stop thinking about Black Friday and Cyber Monday. The campaigns that gird these lucrative days are planned in the summer โ€” and the aftermath lasts long after the end of November. Some e-commerce businesses see as much as a third of their annual revenue come through in the few days after Thanksgiving. Is having a paid media agency on your side for these campaigns the right move for your company? Well, in this exclusive interview with our paid media team, they dive deep to give you the candid insights and answers you need to determine if you should be working with a paid agency for Black Friday and Cyber Monday.

๐Ÿ’ฌ You asked, we answered

๐ŸŽ’ Go back to school with IMPACT+

Yes, you need an IMPACT+ account to access these, but you won't regret it:

  • The Fundamentals of Social Media Marketing Free
    Learn the fundamentals of social media for business, no matter what industry you're in or social channels you use, in this lesson courtesy of yours truly! This includes how to plan and optimize content for your social channels, the real deal with #hashtags, when and how to hire a social media manager, and more.
  • Struggling to increase traffic, qualified leads and sales, but donโ€™t have the budget to hire outside help? Advance you and your teamโ€™s skill set through online training, access to industry experts, exclusive peer groups and more. Get 50% off your IMPACT+ Pro membership through September 30th!

๐ŸŒถ๏ธ Hot topics in Elite

IMPACT Elite is our exclusive Facebook group for the brightest minds in digital sales and marketing. Here's the discussion that caught my eye:

๐Ÿ‘€ In case you missed it... 

A few of my hand-selected, personal favorites from the IMPACT archives... 

๐Ÿ“บ Weeklong nonsense

With everything going on in the world, you now get nonsense in every single issue of THE LATEST...

Image from iOS-Sep-20-2020-01-34-06-85-AM

My life.... every single day.

Have a great weekend! 

September 17, 2020

INBOUND 2020 sessions you should attend, a comprehensive B2B marketing plan template, and a custom HubSpot Training Day agenda for business leaders ...this is THE LATEST!

๐Ÿ”ฅ Hot off the presses

๐Ÿ˜ฏTickets for HubSpot Training Day are now $99... unless you use my discount code "LATEST" for 50% off! Whether you're a digital marketer, content manager, sales pro, or business leader, there's something for you at HubSpot Training Day ...even if you don't use HubSpot!

Hey everyone, I'm back! It's Stephanie ๐Ÿ‘‹ here with your Thursday issue of THE LATEST

Next week is the annual INBOUND event which, of course, is virtual this year. This is my 8th year attending INBOUND and this year I was asked to be on the advisory committee to help craft the attendee experience. 

The committee was responsible for a few things including creating recommended meetup agendas, determining what questions would be included in the virtual attendee profiles, and more. Recently, they asked us to share what INBOUND means to us

what does inbound mean to meCheck out the video.

I was asked to go first and what immediately came to my mind was how INBOUND has transformed me throughout the years just as INBOUND itself has transformed as an event. What started out as simply inbound marketing became this massive movement for business and personal growth. But this took years to accomplish.

Transformation is never easy.

The way the world has transformed as a result of the pandemic has been challenging for everyone in different ways. My entire job has transformed with the current inability to hold in-person events. And now, INBOUND itself has transformed from an in-person experience to a virtual one.

But transformation is vital to survival.

Today, INBOUND officially opened up the virtual event venue to attendees to start exploring and building our agendas and it looks pretty incredible. Seeing this was the first time that I felt that little spark of excitement that I always get leading up to INBOUND. Seeing the familiar lawn on D and the big INBOUND sign (pictured below), it felt kind of like the real thing. Right before my eyes, I saw the world of virtual events being transformed.

I have attended many virtual events in the past few months and they all looked the same. There was an agenda with a list of sessions, a chat panel, and sometimes an attendee list. This was the first time I saw an event try to recreate the in-person experience in a way that actually added to the event experience.

inbound2020

While transformation can be really difficult, it can also yield amazing things. I won't give you the old caterpillar/butterfly cliche, but it's really true. Whether you're working to transform your content strategy, your sales process, your entire business, or even your career, keep going! You've got this.

Anyway, here's THE LATEST

๐Ÿ‘‰ "What INBOUND 2020 sessions should I attend to set myself up for success in 2021?" (5-minute read)

Yeah, I'm still talking about INBOUND. But I can't stop thinking about it and it's just five days away! If you're not yet attending INBOUND you can still get a starter pass for free which includes access to spotlight sessions, audio sessions, networking, and more. If you have a powerhouse pass with full access, you can see breakout sessions including some by IMPACT's own Myriah Anderson, Zach Basner, and Marcus Sheridan! Be sure to check out this article by IMPACT Head of Editorial Content Ramona Sukhraj with the list of sessions you should attend to set yourself up for success in 2021

๐Ÿ’ฌ You asked, we answered 

๐Ÿ‘‰ "I need a B2B marketing plan that covers more than just content. Do you have a template I can use?" (4-minute read + free template)

As the marketing leader at your company, creating a winning B2B marketing plan is a unique challenge. When done right, however, your people will love you for helping to grow the business with a clear strategy. But how do you even begin to create a plan that covers content, email, social, events, and more? As usual, IMPACT Editorial Director Liz Moorehead has you covered with this free B2B marketing plan template plus tips and best practices for using it.

๐Ÿ’ฌ You asked, we answered

๐Ÿ‘‰ "I'm a business leader interested in attending HubSpot Training Day โ€” what are the must-attend sessions for someone in my specific role?" (4-minute read)

HubSpot is a powerful tool for any business. It can run your website and your marketing automation, and it can be your sales teamโ€™s biggest ally. Unfortunately, too many businesses donโ€™t realize just how much they donโ€™t know about the platform. That's why we created HubSpot Training Day, a full-day virtual event to help businesses maximize their investments with HubSpot. In this article from IMPACT Director of Demand Generation Kristen Harold you'll find the exact sessions business leaders need to attend at HubSpot Training Day

๐Ÿ’ฌ You asked, we answered

๐ŸŽ’ Go back to school with IMPACT+

Yes, you need an IMPACT+ account to access these, but you won't regret it:

  • The Fundamentals of Social Media Marketing Free
    Learn the fundamentals of social media for business, no matter what industry you're in or social channels you use, in this lesson courtesy of yours truly! This includes how to plan and optimize content for your social channels, the real deal with #hashtags, when and how to hire a social media manager, and more.
  • Struggling to increase traffic, qualified leads and sales, but donโ€™t have the budget to hire outside help? Advance you and your teamโ€™s skill set through online training, access to industry experts, exclusive peer groups and more. Get 50% off your IMPACT+ Pro membership through September 30th!

๐ŸŒถ๏ธ Hot topics in Elite

IMPACT Elite is our exclusive Facebook group for the brightest minds in digital sales and marketing. Here's the discussion that caught my eye:

๐Ÿ‘€ In case you missed it... 

A few of my hand-selected, personal favorites from the IMPACT archives... 

๐ŸŽ‡ Weeklong nonsense

With everything going on in the world, you now get nonsense in every single issue of THE LATEST...

no genders only chaos

I have been laughing at this all day long. No genders only chaos.

While Liz took a break today, she's still a weekend warrior and will bring you your regularly scheduled LATEST content on Saturday.

September 16, 2020

55 web design stats you must know, 13 rockstar video marketing tips to make your videos *chef's kiss* perfect, and a custom HubSpot Training Day agenda for sales pros ...this is THE LATEST!

๐Ÿ”ฅ Hot off the presses

๐Ÿ˜ฏ Tickets for HubSpot Training Day are now $99... unless you use my discount code "LIZHASFRIENDS" for a super secret discount. How much is the discount for? Find out when you go through checkout for your ticket purchase. And remember, you don't need to have HubSpot to attend!

One of the most critical components of guaranteeing that your video content is polished, professional, and pristine is having the right video equipment at your fingertips. 

However, as I was getting ready for another afternoon of filming at IMPACT HQ today, I realized something. Fresh lighting, rockstar-level cameras, and a dapper little clapperboard โ€” yes, that's its real name โ€” are absolutely essential:

Image from iOS (16)

I always feel so official with this setup. I'll be in my trailer. ๐Ÿ˜Ž

But the true, unsung equipment hero of the video marketing world (in my eyes, at least) is Zoom. Yes, that Zoom, the video conferencing solution many of us spend our days in, politely "advising" coworkers and clients alike that they're on mute. 

Screen Shot 2020-09-15 at 4.03.47 PM

Because, when I'm getting camera-ready, Zoom is always there for me as the virtual mirror I need... to straighten my hair and do my makeup... because the bathroom is super far away, and... 

...hm, maybe this is not something I should admit to y'all. Maybe it's less "MacGuyver" and more "sad lazy person." Oh well, too late now. 

Anyway, here's THE LATEST!

๐Ÿ‘‰ "What are your best video marketing tips for making sure our video content is professional and polished?" (7-minute read)

Have you ever been watching a video, in desperate need of the information it promises to give you, but just canโ€™t get over how badly it was produced? Our video producer Megan believes she can't be only one whoโ€™s stopped watching a video because of distractingly bad audio or the poorly lit people. In fact, there have actually been times where she could only find one video on the exact thing she needed, and she couldn't get through it. So, she just decided not to know the thing. If you want to avoid a similar fate, this article from Megan is for you โ€” in it she describes her 13 best tips for guaranteeing the high quality of your video content, so you don't drive your audience away.

๐Ÿ’ฌ You asked, we answered 

๐Ÿ‘‰ "What key UX and design facts do we need to know before our next website redesign project?" (1-minute read + infographic)

If youโ€™re building a house, you wouldnโ€™t start hanging drywall without the framing, or start filling a room with furniture before painting the walls, right? When it comes to building a home, having a plan is important. In other words, you shouldnโ€™t put the cart before the horse, and the same concept applies to building or redesigning a website. A website is essentially a digital home for your brand, and before you invite visitors, or planning your look, youโ€™ll need a plan. In this article from IMPACT Website Project Manager Chelsea Boice, get the inside scoop on the 55 essential design and UX stats you must know before you redesign you business website.

๐Ÿ’ฌ You asked, we answered

๐Ÿ‘‰ "I'm a sales professional interested in attending HubSpot Training Day โ€” what are the must-attend sessions for someone in my specific role?" (6-minute read)

HubSpot Training Day is a full-day virtual learning event on October 27, that will teach you how to be a more effective sales professional through tactical working sessions and industry-leading keynote presentations from HubSpot product owners, academy professors, and even some of your favorite IMPACTers. While we are using the platform to show you how to be a more effective and successful sales pro, the topics we are covering can all be adapted to just about any sales situation or tool. And, in this article from IMPACT Community and Events Manager Connor DeLaney, get your custom HubSpot Training Day agenda for sales professionals

๐Ÿ’ฌ You asked, we answered

๐ŸŽ’ Go back to school with IMPACT+

Yes, you need an IMPACT+ account to access these, but you won't regret it:

  • Inbounder's Guide to Email Marketing | Free
    In this course, youโ€™ll learn the inbound approach to email marketing. Weโ€™ll cover what email marketing is, how to keep it inboundy, the benefits of email marketing, how to grow your email contact database, and the different types of emails you can send to recipients (that they actually want to open).
  • Getting Started with LinkedIn B2B Advertising | Free
    In this course, youโ€™ll learn just how powerful LinkedIn ads can be for your B2B brand, how to make the most of your budget within the platform, and what to look for when managing these campaigns.

๐ŸŒถ๏ธ Hot topics in Elite

IMPACT Elite is our exclusive Facebook group for the brightest minds in digital sales and marketing. Here's the discussion that caught my eye:

๐Ÿ‘€ In case you missed it... 

A few of my hand-selected, personal favorites from the IMPACT archives... 

๐ŸŒช๏ธ Weeklong nonsense

With everything going on in the world, you now get nonsense in every single issue of THE LATEST...

Screen Shot 2020-09-15 at 8.52.52 PM

The 2020 weather report: "Now they're basketball-sized."

September 12, 2020

15 re-engagement emails you'll want to steal for your company, 7 video production essentials for all businesses, and HubSpot Training Day custom agenda for content managers ...this is THE LATEST!

๐Ÿ”ฅ Hot off the presses

๐Ÿ‘‹ Yo, tickets are now on sale for HubSpot Training Day on October 27! But they'll only be $39 for tickets until September 15... then it'll be $99. HubSpot can transform your business, if your whole team knows how to get the most from your investment. Get your ticket today! (Psst! You don't need to have HubSpot to attend! It's also an ideal fit for companies that are still considering HubSpot for their company.)

Ask anyone I've coached on creating content, the #1 question I ask whenever someone slides a blog article draft across my virtual desk is, "Could anyone else have written this but you?" If the answer is yes, then that poor soul needs to go back to the drawing board to put more of themselves and their personality into their piece. 

Why? Well, as I like to say, "They're asking and you're answering, but how will you make sure they remember it was you who gave them the answer?"

I'll show you what I mean.

Most recently, a friend wounded me on an emotional and spiritual level when he "joked" that Godfather III was the best of the trilogy. (I mean, really, the helicopter massacre scene alone makes my insides hurt.)

Being the totally calm and rational human that I am, I immediately shot back with accusations of him being a blasphemer of the highest order. I'm sorry, but a girl's gotta have her standards.

He replied the next day with an apology and his real answer to the question of how he would rank all of the Godfather movies:

image-3

I love how he put himself in it as a little professor, and also the way the Part III bar is crumpled at the bottom. Ha! 

He's a super talented artist, and this was his way of answering a question in a way that was totally expressive of who he is as a person. It also fully restored my faith in his morals, convictions, and strength of character, thus allowing our friendship to remain in tact. (Seriously, Part III is a three-hour hot mess express, that cannot be overstated.)

Remember, the more you put of yourself into the answers you give in your content โ€” through personal stories, conversational tone, and maybe even the rogue doodle now and then โ€” you won't just educate your audience. You'll also help them get to know who you are as a person, which builds trust and makes you completely unforgettable.

That's an unstoppable combination in the content marketing world.

And now, here's THE LATEST!

๐Ÿ‘‰ "What are the best examples of re-engagement email campaigns from brands?" (6-minute read)

In the last decade, MarketingSherpa research has found that B2B marketing lists tend to decay at a rate of 2.1% per month. This is an annualized rate of 22.5%. Holy depreciation, Batman. Even if your inactive contacts remain subscribed, they are likely skewing your analytics and could be hurting your deliverability, engagement, and, in turn, overall effectiveness. So, itโ€™s best not to let them linger. In fact, a re-engagement email may be just what you need. In this article from IMPACT Managing Editor Ramona Sukhraj, check out the 15 best re-engagement emails from brands from all industries that you'll totally want to steal for your own company

๐Ÿ’ฌ You asked, we answered 

๐Ÿ‘‰ "We're just getting started with video marketing, what equipment do we absolutely need?" (8-minute read)

The goals of video marketing and production for your company is likely to provide helpful information about your product or service to your customers to drive more qualified traffic down your sales funnel and to increase your companyโ€™s presence online as the knowledge base for your industry. To meet the expectations needed to accomplish these goals, the video production gear purchased should give your business a professional look and feel. That means equipment that will deliver good picture quality, sound, and lighting. In this article from IMPACT Video Trainer Lindsey Schmidt, get the inside scoop on the seven types of essential video production equipment you need to nail your video marketing.

๐Ÿ’ฌ You asked, we answered

๐Ÿ‘‰ "I'm a content manager interested in attending HubSpot Training Day โ€” what are the must-attend sessions for someone in my specific role?" (4-minute read)

That's right, word nerds. This event isn't just for digital marketers and business leaders. So, put down your AP Stylebook, and block out your calendar for this can't-miss training experience. Not only is yours truly speaking at our upcoming virtual HubSpot Training Day event on October 27 โ€” the day after my birthday, I might add ๐ŸŽ‰ โ€” there are definitely can't-miss sessions for content managers, content specialists, and content writers who work at companies leveraging HubSpot (or are considering it). So, from yours truly, here is your custom HubSpot Training Day agenda for content managers, so you can make the most out of this incredible virtual event experience.

๐Ÿ’ฌ You asked, we answered

๐ŸŽ’ Go back to school with IMPACT+

Yes, you need an IMPACT+ account to access these, but you won't regret it:

  • Inbounder's Guide to Email Marketing | Free
    In this course, youโ€™ll learn the inbound approach to email marketing. Weโ€™ll cover what email marketing is, how to keep it inboundy, the benefits of email marketing, how to grow your email contact database, and the different types of emails you can send to recipients (that they actually want to open).
  • Getting Started with LinkedIn B2B Advertising | Free
    In this course, youโ€™ll learn just how powerful LinkedIn ads can be for your B2B brand, how to make the most of your budget within the platform, and what to look for when managing these campaigns.

๐ŸŒถ๏ธ Hot topics in Elite

IMPACT Elite is our exclusive Facebook group for the brightest minds in digital sales and marketing. Here's the discussion that caught my eye:

๐Ÿ‘€ In case you missed it... 

A few of my hand-selected, personal favorites from the IMPACT archives... 

๐ŸŒ™ Weeklong nonsense

With everything going on in the world, you now get nonsense in every single issue of THE LATEST...

Image from iOS (15)

Sleep tight... or at least try to.

September 10, 2020

How to use Trello to run your content strategy, the consequences of not creating your content in-house, and HubSpot Training Day custom agenda for marketers ...this is THE LATEST!

๐Ÿ”ฅ Hot off the presses

๐Ÿš€  Tickets are now on sale for HubSpot Training Day on October 27! Ticket prices go up from $39 to $99 on September 15, so don't wait. HubSpot can transform your business, if your whole team knows how to get the most from your investment. Get your ticket today! (Psst! You don't need to have HubSpot to attend! It's also an ideal fit for companies that are still considering HubSpot for their company.)

The content strategy I develop and execute for IMPACT has loads and loads of comparison content. (I mean, duh, it's one of The Big 5 blog topics, right?)

It is in that spirit that I present the following comparison to you:

Image from iOS (14)

Michael Shannon is Bill Hader's mean older brother. 

Seriously, I can easily imagine Bill at a dinner table saying (without making eye contact), "You know, Michael... Michael's actually really sweet once you get to know him. Don't let that tough exterior fool you..."

All the while, you can hear Michael in the kitchen, slamming cabinets and swearing at a small child about the importance of salting your water when you make pasta, before smashing a chafing dish, saying he can't work under these conditions.

You can try to change my mind about this comparison, but you'll fail.

And now, here's THE LATEST! 

๐Ÿ‘‰ "How do you use Trello to run a content strategy, and what examples or tips can you share?" (13-minute read)

Trello is an incredibly simple, yet powerful tool for any company. You can use it for tracking personal tasks, collaborating on complex projects, running a marketing campaign with lots of moving pieces, and more. But one of the best ways you can use it is for your content strategy. In fact, I use Trello (without any paid add-ons) to run IMPACT's educational, revenue, and video content strategies, and I would recommend the same to anyone. Which is why I wrote this comprehensive, example-filled, tips-laden overview of how to use Trello to run your company's content strategy โ€” trust me, this will rock your content world.

๐Ÿ’ฌ You asked, we answered 

๐Ÿ‘‰ "Why can't we outsource our content creation to an agency? What are the consequences, really?" (5-minute read)

Thousands of companies around the world are doing what you and I call "content," "inbound," or "blogging," but let's be frank: The majority are frustrated. Most don't get great results. And many are tired of waiting to see the benefits of their work. If you fall in this category, it likely comes down to one thing: content ownership โ€” or a lack thereof. And, in this hold-no-punches article from They Ask, You Answer author Marcus Sheridan, you will get the cold, hard truth about why creating your own content in-house is absolutely critical to your success with content marketing.

๐Ÿ’ฌ You asked, we answered

๐Ÿ‘‰ "I'm a digital marketer interested in attending HubSpot Training Day โ€” what are the must-attend sessions for someone in my specific role?" (8-minute read)

Conceived as the super tactical, ridiculously actionable marketing event we've been dreaming of, HubSpot Training Day will have some of your favorite HubSpot speakers, academy professors, and product owners, teaching and sharing their expertise. With so many sessions, however, it can be challenging (and time consuming) to figure out exactly where you should spend your time. Well, stress less, because IMPACT Director of Community and Events Stephanie Baiocchi is here with her custom agenda for digital marketers just like you who want to attend HubSpot Training Day on October 27.

๐Ÿ’ฌ You asked, we answered

๐ŸŽ’ Go back to school with IMPACT+

Yes, you need an IMPACT+ account to access these, but you won't regret it:

  • Inbounder's Guide to Email Marketing | Free
    In this course, youโ€™ll learn the inbound approach to email marketing. Weโ€™ll cover what email marketing is, how to keep it inboundy, the benefits of email marketing, how to grow your email contact database, and the different types of emails you can send to recipients (that they actually want to open).
  • Getting Started with LinkedIn B2B Advertising | Free
    In this course, youโ€™ll learn just how powerful LinkedIn ads can be for your B2B brand, how to make the most of your budget within the platform, and what to look for when managing these campaigns.

๐ŸŒถ๏ธ Hot topics in Elite

IMPACT Elite is our exclusive Facebook group for the brightest minds in digital sales and marketing. Here's the discussion that caught my eye:

  • Does anyone else have issues with hosting their website on Go Daddy โ€” Pamela is struggling to manage her clients websites and is looking for a new platform to host them on. Any suggestions?

๐Ÿ‘€ In case you missed it... 

A few of my hand-selected, personal favorites from the IMPACT archives... 

๐ŸŽง Weeklong nonsense

With everything going on in the world, you now get nonsense in every single issue of THE LATEST...

Screen Shot 2020-09-10 at 7.58.28 PM

If you know what John and I are talking about, here you go. And if you don't... just lie to me and tell me I'm pretty, OK?