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The Latest Digital Marketing News by IMPACT
June 30, 2020

The #1 thing sales gets wrong about marketing, the only Google Ads copy formulas you'll ever need, and HubSpot partner agencies vs. digital marketing freelancers ...this is THE LATEST!

πŸ”₯ Hot off the presses

πŸŽ“Have you checked out IMPACT+?You can get started for free and – for access additional course content, virtual peer groups, and more – upgrade to IMPACT+ PRO for only $49 per month.Get this pricing while it lasts, though; it goes up to $99 per month on July 1.

After a week of being "Nashville adjacent" with Franco Valentino and his family down in Tennessee, I am back!

How was my vacation? Well, even though the pandemic meant this was as close as I got to the honkey-tonk parts of Music City... 

Image from iOS (2)-4

...we cooked and ate obscene amounts of good food, like the al pastor tacos you see above. 

Image from iOS (4)-Jun-30-2020-09-14-43-44-PM

...and I spent every single day like this β€“ in the pool, soaking up the sunshine, drinking delicious homemade cocktails and local beer, and getting overly competitive while playing pool basketball. 

On top of all of that relaxation, however, I spent 30+ hours (total) driving by myself in my feisty little Jeep. 

Man, oh man... was it beautiful:

Image from iOS (3)-2

I know I sound like a lunatic, willingly driving from Connecticut to Tennessee (and back again), but hear me out:

  • First, you haven't lived until you've driven along the Blue Ridge Mountains, "Bang a Gong" by T-Rex blasting, with your windows down and your sunroof open, as the Virginia highway sprawls in front of you. 
  • Second, as someone who occasionally loves to force some uncomfortable self-reflection time on myself to trigger growth, there is no better place to do that than trapped in a car, where it's just you and your thoughts... and no escape. 

The latter was particularly important for me this trip.

On the whole, 2020 has been completely wild for me. I packed my entire life up in a U-haul and moved to Connecticut on the last day of February. Then, on the "all of humanity" scale, we're all still right now living through history in the making with the pandemic and massive social change

So, by the time my trip rolled around, I not only needed a break, I desperately needed that alone time in my car to reflect:

Personally, am I being as helpful and kind as possible to those I care about? Are there still people in my life I'm wasting time and energy on because I'm not willing to admit they do not treat me as I should be treated? What have I been wrong about recently? Am I living up to my own values? What do I really want out of my life and this world? 

Professionally, am I doing what I love? (Spoiler, yes.) Am I really doing everything I can to better align our sales and marketing teams? How can I be working smarter and not harder? If I could break everything I'm doing right now and put it back together, what would I do differently? How can I be a better leader?

Taking a vacation – or even just 10 minutes to sit at our desk and purposefully pause and reflect on those questions – may feel like a luxury none of us can afford right now. Every precious second must be milked for maximum output and efficiency, right?

Wrong. As someone who had allowed herself to burnout spectacularly before finally taking a vacation, hear me when I say this:

Whether it's five minutes or five days, you owe it to yourself, your sanity, your coworkers, and your company to force yourself to rest and reflect. If you don't, your decision-making will become more reactive, your choices will become less reliable, and the quality of your work product will suffer. 

Plus, you're a human being. So, give yourself the grace and the space to just be a human once in awhile. It's OK, I won't tell anybody.

πŸ‘‰ "Wait, so what is the #1 thing sales people get wrong about their marketing counterparts?" (8-minute read)

A tightly aligned sales and marketing team are 67% better at closing deals, can increase revenue by 209%, and have 36% higher customer retention rates. But, despite the many benefits that businesses experience by having a strong sales and marketing relationship, there is still a pervasive disconnect between the two departments. One of the major causes of this is when each team (sales and marketing) as a misconception about the other. In this article from IMPACT Lead Digital Sales and Marketing Coach Chris Marr, he thoughtfully and expertly dives into what the #1 thing sales gets wrong about marketing and why.

πŸ’¬ You asked, we answered 

πŸ‘‰ "We need our Google Ads to make money, so what are the best fool-proof copywriting formulas we need to know?" (8-minute read)

There are a lot of ways Google Ads copy can go wrong. What's worse is that those mistakes are not always easy to spot. This is especially true for those who may be all-star copywriters for websites, landing pages, and blog articles, since Google Ads is an entirely different ballgame – a ballgame where many of the normal rules do not apply. Have no fear, digital marketers! You're one click away from leveling-up your Google Ads copy know-how from novice to expert. In this crazy valuable article, IMPACT Paid Media Specialist is literally just giving away all of the Google Ads copywriting secret sauce you need to turn your paid campaigns into guaranteed money-makers.

πŸ’¬ You asked, we answered

πŸ‘‰ "So, why should we consider a HubSpot partner agency over a freelance digital marketer?" (6-minute read)

If you’re a marketing director looking for a little β€œhelp” generating traffic, leads, and sales for your business, who can you turn to? Do you focus on hiring new in-house talent? Cost-effective outsourcing? Building a relationship with a marketing agency? Or working with freelancers? The options may seem to endlessly pile up (and your pro/con list may be equally as long) as you try to make the best decision for your business. In this article from IMPACT HubSpot all-star Jessica Palmieri, you'll learn why a HubSpot partner agency might be a better fit than just going with a digital marketing freelancer.

πŸ’¬ You asked, we answered


🎧 Latest shows and podcasts

πŸ”₯ Hot topics in Elite

IMPACT Elite is our exclusive Facebook group for the brightest minds in digital sales and marketing. Here's the discussion that caught my eye:

🏑 Weeklong nonsense

With everything going on in the world, you now get nonsense in every single issue of THE LATEST...

Image from iOS (7)-2

I want a waffle home... πŸ˜ž

June 27, 2020

Inbound marketing agencies working with sales, recession marketing strategies, and your June IMPACT toolbox...this is THE LATEST!

πŸ”₯ Hot off the presses

πŸŽ“ Let's learn something new! This week we launched eight brand new courses inside our online education platform, IMPACT+. You can get started for free and access additional course content, virtual peer groups, and more by upgrading to Pro for $49 per month. Get them while they last, as prices goes up to $99 per month on July 1st.

The wait is finally over! No... Liz isn't back yet, but baseball is

Oh, by the way, I'm Connor, your final guest LATEST-er (is that a real word?) and I help with community and events. Nonetheless, back to more important matters.

As Liz has detailed in the past, baseball is precious for some of us here at IMPACT and our fandoms run deep. With Tuesday's announcement of baseball making its return, everyone shared their excitement to see their teams play (which was followed by intense smack talking - not featured). 

Baseball TeamsGo Yankees! Go AWAY Kevin!

Even though a shortened season and no fans attending games will make for a much different sport than we are accustomed to, the return of baseball brings back a sense of unity that many of us have been longing for. 

For months, the players and the owners refused to collaborate. In fact, there were some dark days where it felt as if they had turned their backs on each other and there wasn't going to be a season at all. 

Seeing these two sides finally come together felt like a breakthrough. I emphasize the word finally, because consider how frustrating a feeling it was for every party involved. 

The fans want to experience the game they love, the players want to market their talents, and the owners want to sell their product. And one cannot happen without the other two being in full swing. 

It's the same way for your business. If your marketing and sales teams are not working together to drive an amazing experience, your customers will suffer.

And what happens when your customers suffer? They leave.

Without all of these working together, in any scenario, it's difficult to find success. 

Nonetheless, baseball is back, the countdown is on, and here's THE LATEST...

πŸ‘‰ "Why should my inbound marketing agency work directly with my sales team?" (7-minute read)

Sales and marketing have not always been friends. In fact, they have usually been bitter enemies. For many businesses, sales does sales, marketing does marketing, and neither team wins. So, how do you bring together your sales and marketing teams to work together? Content Marketing Trainer Jen Barrell and Account Executive Marc Amigone collaborated to share why an inbound marketing agency is the solution for bringing your sales and marketing teams together to deliver results.

πŸ’¬ You asked, we answered

πŸ‘‰ "What marketing strategies should I be using during a recession?" (5-minute read)

No business can escape the challenges that COVID-19 has brought. From wedding vendors to construction companies, everyone has felt the pain. So what can we do to turn things around even though the future doesn't look so bright? IMPACT's Director of Inbound Services Justine Timoteo takes a heart-felt look at the three things every business needs to implement into their marketing strategy to not only survive but thrive during this economic downturn.  

πŸ’¬ You asked, we answered 

πŸ‘‰ "What does Basecamp's HEY email service mean for marketers?" (5-minute read)

You know that horrifying feeling when you have a busy day and don't have time to clean up your inbox? Or when your inbox is so cluttered with spam and promotions you can't actually find the important emails you need to get back to? In this month's edition of the IMPACT Toolbox, IMPACT's Director of Digital Product Morgan VanDerLeest takes a deep dive into why Basecamp are looking to change the email game, how HEY works, and what it could mean for marketers you down the road.

πŸ’¬ You asked, we answered

🎧 Latest shows and podcasts

πŸ”₯ Hot topics in Elite

IMPACT Elite is our exclusive Facebook group for the brightest minds in digital sales and marketing. Here's the discussion that caught my eye:

Caitlin is bringing HubSpot to her organization, but needs to convince leadership it's worth the investment. How would you convince leadership to adopt tools like HubSpot?

πŸ› οΈ Weeklong nonsense

With everything going on in the world, you now get nonsense in every single issue of THE LATEST...

You know that feeling when you are having an amazing dream that you never want to wake up from... 

Weekend Nonsense

This is literally the worst feeling. It's on the tip of your tongue and then *poof*. 

June 25, 2020

Pricing and budgets for Google Ads, what business leaders should focus on in Q3 and Q4, and outbound vs. inbound marketing in 2020 ...this is THE LATEST!

πŸ”₯ Hot off the presses

πŸŽ“It's time to get your learn on! This week we launched eight brand new courses inside our online education platform, IMPACT+You can get started for free and for access additional course content and more by upgrading to pro for $49 per month. The prices goes up to $99 per month on July 1st.

Welcome back to THE LATEST! Your resident author of this newsletter is still vacationing by a pool in Nashville. But I'm Stephanie πŸ‘‹ and I'm here with today's edition.

My birthday is this weekend! I'm turning 30 and my mom got me a unicorn piΓ±ata which I am SUPER excited about. So, what I'm about to say should come as no surprise: I don't know anything about mortgages.

My wife and I started seriously looking at buying a house recently and I quickly came to the terrifying realization that I know absolutely nothing about buying a house.

On our first call with a mortgage broker, he confidently said "the only stupid questions are the ones you don't ask" ...but I was still scared to ask some questions. 

That's the thing about being new to something...not knowing is scary. Being uneducated about a topic is intimidating. Add money to the equation and it's downright terrifying.

However, once you start to learn, it's empowering. A few phone calls and some research had me already feeling informed and excited to start our home-buying journey. 

While we may all be sick of hearing about COVID-19, there have been so many scary-unknowns lately due to the pandemic and its effects on society...and our businesses.

The way we do our jobs has changed. The way we shop has changed. The way we live has changed. 

While the world may never go back to "what it was," we now have a unique opportunity to learn. 

We can learn how to sell without a handshake or golf outing. We can learn to host events without gathering in-person. We can learn how to be more inclusive and add diverse voices to our teams. 

Now is the time to learn, to change, and to grow. Even though it's scary.

That's part of the reason I am so damn proud of our team for taking the opportunity to teach sales professionals with the Virtual Selling Summit this week. I'm thrilled we put out eight new courses for you all to learn from in IMPACT+. I'm honored to work for a company so invested in helping others learn. 

So whether you're looking to master how to sell virtually or are just getting started with the basics of digital sales and marketing, I hope you learn something new in today's edition of THE LATEST.

πŸ‘‰ "What should business leaders focus on heading into Q3 and Q4?" (4-minute read)

While many of us have been waiting patiently for the day things "go back to normal," even if the virus were eradicated tomorrow, too much has changed for us to simply revert to the way things were. In this forward-looking article IMPACT's CEO, Bob Ruffolo, shares why smart businesses should prepare themselves to adapt to the new world we are entering, not the old world that we all miss.

πŸ’¬ You asked, we answered

πŸ‘‰ "How much do Google Ads cost?" (11-minute read)

Money is tight for almost every business right now, but you still need to be generating leads, too. This means you need to be able to plan how much you should spend on your Google Ads to make it worthwhile (and worth the money.) Fortunately, IMPACT Paid Media Specialist Dan Baum is here with honest, straightforward, and clear answers about how much Google Ads cost and how Google Ads pricing really works.

πŸ’¬ You asked, we answered 

πŸ‘‰ "What's the difference between outbound and inbound marketing in 2020?" (7-minute read)

The concept of inbound marketing is about a decade old at this point (crazy, right?) and so much has changed since its introduction into the marketing world. You might be wondering where inbound even came from, if it's right for your company, and if inbound and outbound are mutually exclusive in 2020 and beyond. In this article, IMPACT Editorial Director Liz Murphy gets us up to date on all things inbound and outbound marketing and finally answers the age old question of which one is better. 

πŸ’¬ You asked, we answered

🎧 Latest shows and podcasts

🌢️ Hot topics in Elite

IMPACT Elite is our exclusive Facebook group for the brightest minds in digital sales and marketing. Here's the discussion that caught my eye:

Edward wants to create a personalized sales video that he can send to customers! What tool should he use to make it happen?

πŸ› οΈ Weeklong nonsense

With everything going on in the world, you now get nonsense in every single issue of THE LATEST... and this is nothing if not absolutely nonsense. And I am here for it.

flying squirrel-video

I almost made a "flying squirrel" joke here...but just before the 3 minute mark, the star of this video drops a pun so spectacular that when your usual author of THE LATEST, dad-joke-hater Liz Moorehead, reads this it will make her want to throw her computer across the room. 

Fear not, no squirrels were harmed in the making of this video.

June 23, 2020

HubSpot launches new ABM tools, 8 virtual events you need to know about, Facebook lets users opt out of political ads ahead of 2020 election...this is THE LATEST!

πŸ”₯ Hot off the presses

Hey everybody! As you probably figured out already, I’m not Liz. I’m John. I work at IMPACT as the editorial content manager. As a brief statement of introduction, I’ll answer these four questions:

Favorite food: Pistachios

Favorite museum: The Exploratorium in San Francisco

Favorite hobby: Building furniture

Bucket list trip: The Great Barrier Reef in Australia

Now that we’ve gotten that out of the way, I want to let you in on a little problem I’ve been having.

While I have no squishy fur ball of a cat like Liz’s Pumpkin, I do have an equally adorable puppy called Millie.

She’s a hoot.

Millie

I mean, can you even?

So, Millie is a corona dog, adopted a few months ago during the pandemic. She’s a rescue, so we don’t know exactly what breed she is, but we were told Lab and Australian Kelpie. (I know, I had to look that one up, too.)

Now, Millie is an energetic young lady, and her favorite activity (BY FAR) is to play with other dogs at the dog park.

But here’s the thing. Sometimes we get everyone ready to go out the door β€” Millie, my wife and I, our two kids, along with water, snacks, and sunblock (parents, you know what I mean) β€” and we drive to the dog park 15 minutes away and it’s a ghost town. No one’s there.

source

In that case, we play a few listless games of fetch and head home, defeated.

This got my 10-year-old daughter thinking. What if there were a way people could communicate they were at a dog park, how long they’d be there, and what their dog is like?

So, we had a problem and an eager young kiddo looking to do something big. When a problem meets up with a desire to build a solution, great things can happen.

Because so many of the summer programs she would normally do have been cancelled, she had been looking to do some sort of deep dive over the summer.

She decided to learn how to build an iOS app that could help bring dogs together. The next day, she started sketching out plans as we brainstormed features. 

Imagine if you could use the app to schedule a playdate with another dog!

Imagine if each dog had a profile with a picture!

Imagine if you could drag your dog’s profile to a park icon to "check in"!

Imagine if we also linked to local trail maps!

The beauty of the internet today is that you can really learn anything for free if you’re willing to put in the time. So, she has begun to learn coding in Swift.

She and I picked out a few video tutorials on YouTube, but they one that she found most useful was created by a fellow fourth grader:

code-with-Pearl

I, too, found this to be the most helpful introduction (after all, I’m learning too).

I have a few takeaways from having a 4th grader as my teacher:

  1. We should have no problem learning from people younger than us β€” even much younger than us. Pearl's insights and perspectives are invaluable to us as we get started.
  2. My daughter pricked up her ears immediately when she heard someone her age explaining these complex concepts. A trailblazer can inspire our own fortitude for the journey ahead.
  3. The internet democratizes knowledge and authority. Pearl, without degrees or prestige, can be a trusted teacher because she’s knowledgeable, forthright, unpretentious, and generous with her time. These are good things to remember when we approach content marketing. 
  4. There’s nothing wrong with starting at step one. When we try to explain something we already understand well, it’s easy to be hindered by the curse of knowledge. But people often really appreciate starting with the utter basics. In the words of Ann Handley: "Assume your reader knows nothing, but don’t assume your reader is stupid."

As she moves forward in her app development, my daughter is bolstered by knowing someone else her age can do this. If Pearl can learn, why can’t she?

With that spirit in mind, here’s THE LATEST...

πŸ‘‰"Is HubSpot all-in on ABM?" (5-minute read)

Can account-based marketing complement a traditional inbound approach? Judging by HubSpot's new ABM-focused tool and software offerings, yes! If you're looking to get started with ABM, HubSpot likely has the tools you need. In this informative roundup from HubSpot maven Carina Duffy, she breaks down HubSpot's ABM tools and how you can use them to fuel your business' growth.

πŸ’¬ You asked, we answered

πŸ‘‰"Virtual events not to miss this year" (7-minute read)

With so many events being moved online, it can be hard to know which ones are still worth your time and money. In helping plan our oven virtual events, our team attended dozens of virtual conferences, get togethers, summits, events and what-have-yous, and they know what to look for. In this digestible list, Content Marketing Trainer Connor Delaney covers the remaining must-see events of 2020 and gives you all the details you need to know.

πŸ’¬ You asked, we answered 

πŸ‘‰"Opting out of politics" (4-minute read)

In the lead-up to the presidential election in November, Facebook will be giving U.S. users the option to "opt out" of political and social issue ads on the Facebook and Instagram platforms. Is this a return to a simpler form of social media or an abdication of social responsibility? In this insightful article, Director of Client Success Dia Vavruska explains Facebook's latest move and what it might mean for users and marketers on the platform

πŸ’¬ You asked, we answered

🌎 IMPACTers on the move

IMPACT CEO Bob Ruffolo joins Verblio CEO Steve Pockross in this episode of The Verblio Show to talk about IMPACT's story, how we're thriving during the COVID-19 pandemic, and more.

🎧 Latest shows and podcasts

🌢️ Hot topics in Elite

IMPACT Elite is our exclusive Facebook group for the brightest minds in digital sales and marketing. Here's a recent discussion to check out:

πŸ’»Did you make it to the Virtual Selling Summit?

virtual-selling-summit

Tuesday nonsense:

With everything going on in the world, you now get nonsense in every single issue of THE LATEST... 

🌱Twitter users are posting pictures as they return to their homes after quarantine.

This student went back to her apartment to find her potatoes have sprouted like creepy deep sea anemones:
randomness

I guess it's not just humans who are desperate to get out!

June 20, 2020

Consumers are ready to spend but the demand isn't there, should you hire in-house marketers or a marketing agency, Basecamp's launches HEY (their new email service) ...this is THE LATEST!

πŸ”₯ Hot off the presses
βœ‚οΈ Business leaders everywhere are looking at their budgets so they can cut anything right now that isn't making them money. That means you, marketers. Now, more than ever, you need to join forces with sales. So, please listen to me when I say you need to attend the Virtual Selling Summit on June 23. Use the code ONETEAMONEDREAM to get your ticket for only $29.

At the behest (see: "badgering") of IMPACT partnerships and events steward Nick Bennett, I ordered Chinese takeout earlier, and I got this as my fortune: 

Image from iOS-12

I guess... I won't wear ties going forward?

I was going to connect this odd, nonsensical brain-breaker of a fortune back to the fact that, like, the golden rule of websites β€” from UX to copy β€” is to never make a visitor think in any way. (They should know exactly what actions to take without thinking and should understand what all of your copy and messaging means without thinking, and blah, blah, blah.)

But, truthfully... it's the day before vacation. And I'm just confused.

So, no big lessons in this issue. No wild, hard-hitting truths. Tonight, I'm just a girl standing in front of a fortune cookie, asking it to make some freaking sense.  

And now, here's THE LATEST... 

πŸ‘‰ "After months of lockdown, how can businesses be short on product?" (4-minute read)

The coronavirus pandemic has hit the supply chain hard for businesses across the board. According to INC, while consumers might be ready to buy, many are being met those same four words: Currently out of stock. The reality is that this level of demand wasn’t anticipated by retailers. In this article from IMPACT Director of Demand Generation Kristen Harold, get the inside scoop on how coronavirus has impacted the supply chain and other areas of the economy, resulting in consumers unable to get the products they're looking for.

πŸ’¬ You asked, we answered

πŸ‘‰ "Should we hire in-house marketers or work with a marketing agency?" (5-minute read)

For many SMBs, this is the age old question: What needs should I hire for, and what needs should I outsource? When it comes to marketing, you are not dealing with a monolith. Some marketing tasks make sense to outsource, while others are darn-near essential to take in house. In this candid interview with IMPACT Account Executive Marc Amigone, get an honest overview of what factors to consider when choosing the right marketing solution for your company β€” agency or in-house.

πŸ’¬ You asked, we answered 

πŸ‘‰ "What do we need to know about Basecamp's new email service called HEY?" (3-minute read)

Basecamp just introduced a new way to email called HEY, and for once, it really is different. Really different. The overall philosophy of HEY is that we should not be getting as many emails as we currently do and HEY makes it easy to have full control over that. Control is what sets HEY apart from other email services. In this article, IMPACT UX Designer Joel Waggener dishes out everything you need to know about HEY, Basecamp's game-changing email service.

πŸ’¬ You asked, we answered

🌎 IMPACTers on the move

IMPACT CEO Bob Ruffolo joins Verblio CEO Steve Pockross in this episode of The Verblio Show to talk about IMPACT's story, how we're thriving during the COVID-19 pandemic, and more.

🎧 Latest shows and podcasts

🌢️ Hot topics in Elite

IMPACT Elite is our exclusive Facebook group for the brightest minds in digital sales and marketing. Here's the discussion that's caught my eye:

πŸ“† Marketing events you need to know

  • June 23: Join us for IMPACT's Virtual Selling Summit, an all-day virtual event you won't want to miss. USE CODE "ONETEAMONEDREAM" TO GET YOUR TICKET FOR ONLY $29. 

πŸ› οΈ Weeklong nonsense

With everything going on in the world, you now get nonsense in every single issue of THE LATEST... 

Image from iOS (1)-4

Assembly is for quitters. I applaud this person for not bowing down to the man.

Be safe this weekend! 

June 18, 2020

13 critical website copywriting tips, 6 video ad campaigns to inspire you, and why IMPACT *gasp* will never write your content for you ...this is THE LATEST!

πŸ”₯ Hot off the presses
βœ‚οΈ Business leaders everywhere are looking at their budgets so they can cut anything right now that isn't making them money. That means you, marketers. Now, more than ever, you need to join forces with sales. So, please listen to me when I say you need to attend the Virtual Selling Summit on June 23. Use the code ONETEAMONEDREAM to get your ticket for only $29.

This time next week, I'll be in Nashville with my dear friend, IMPACT technical SEO partner and dad joke connoisseur Franco Valentino.

Image from iOS-11

Friendship goals, circa IMPACT Live '19.❀️

My primary objective is to spend as much time as possible basking in the healing glow of the Tennessee sun, poolside and laughing with good friends who warm my heart. More than likely, I'll get burned to a crisp β€” thanks to the fact that I inherited my dad's Scottish complexion and not my mother's Italian one β€” but I don't care. 

Of course, I'll still be around (virtually) for the Virtual Selling Summit on Tuesday, since I'm one of the speakers. You couldn't keep me away, honestly, I'm so excited about it. (Learn why here, and I hope to see you on Tuesday.)

Still this is the first vacation I've taken since... honestly, I can't even remember. That's probably not a good thing β€” a realization that was underscored earlier today, when I had a brief, yet powerful conversation with IMPACT VP of Marketing Vin Gaeta.

We were talking about how I'd been doing, the challenges I've been tackling this week, and so on. Then he mentioned something that has really stuck with me throughout the day β€” the importance of "listening to our bodies" to tell us when we're broken, tired, and in need of a little peace.

I haven't done a great job with that recently, particularly within the past few weeks. I'm sure I'm probably not alone. 

Right now, I think it's easy to feel as if there is never a shortage of work to do. Short-term marketing initiatives to launch, website copy to reposition and rewrite, revenue targets to hit, paid media campaigns to run, and on and on. 

It's easy to succumb to this notion that you can't stop. Not even for a second. But at some point, you need to stop, breathe, listen to your body, and take a break when you need to. You can't keep going and pushing forever. 

So, that's what I did today. Finally. Around dinner time, I set down what I was working on, I drove to East Rock Park in New Haven, laid in the grass, and listened to the relaxation playlist I made for myself earlier today for about an hour... and finally just stopped.

(This dreamy song in particular always gets me. I want to fall in love to it... but also nap to it, heh.) 

And it's what I'll do all next week. So, that way, when I come back fully rested, I'll be able to crush whatever goal is put in front of me. I hope you all find time to do the same, because this is a marathon, not a sprint.  

And now, here's THE LATEST... 

πŸ‘‰ "What website copywriting best practices do we need to know to see better results from our website?" (11-minute read)

Your website is a 24/7 salesperson that doesn’t need vacation time or a benefits package. But what happens when your website isn’t converting visitors into qualified leads? Or when you’re designing a new website but you need updated copy to match? You likely decide it's time to refresh the messaging on your website, since something is clearly not working. In this article from IMPACT Content Marketing Trainer Brian Casey, you'll learn the 13 most powerful website copywriting best practices you need to know to transform your website into a lean, mean, lead-generating machine.

πŸ’¬ You asked, we answered

πŸ‘‰ "We know paid video ads on social media and Google can be really powerful, but what are some good examples we should look at to get the best results?" (10-minute read)

Initially, video advertising was considered more of a β€œnice to have” or β€œabove and beyond” option for marketers. It seemed too expensive and too labor intensive to be a core component of a marketing plan. As digital marketing has continued to grow and thrive, however, video has rapidly shifted into a must-have for marketers. In this article from IMPACT Paid Media Project Manager Rachel Palmateer, discover the essential video ad best practices you need to know and find inspiration in 13 outstanding paid video ad examples.

πŸ’¬ You asked, we answered 

πŸ‘‰ "Wait, why don't you offer services to write blogs or create content for your clients like other agencies?" (6-minute read)

We get asked this all the time: Why doesn’t IMPACT write content for its clients?Our They Ask, You Answer philosophy posits that your content is the soul of your business β€” and no one knows your business better than the people on your team. Though IMPACT does not write content for clients, we do teach you everything you need to know to see astronomical success with inbound marketing. In this interview with IMPACT Account Executive Melissa Pricket, learn why we believe not creating content for our client yields better results for them, as well as what this looks like in practice.

πŸ’¬ You asked, we answered

🌎 IMPACTers on the move

IMPACT CEO Bob Ruffolo joins Verblio CEO Steve Pockross in this episode of The Verblio Show to talk about IMPACT's story, how we're thriving during the COVID-19 pandemic, and more.

🎧 Latest shows and podcasts

🌢️ Hot topics in Elite

IMPACT Elite is our exclusive Facebook group for the brightest minds in digital sales and marketing. Here's the discussion that's caught my eye:

πŸ“† Marketing events you need to know

  • June 23: Join us for IMPACT's Virtual Selling Summit, an all-day virtual event you won't want to miss. USE CODE "ONETEAMONEDREAM" TO GET YOUR TICKET FOR ONLY $29. 

πŸ“¬ Weeklong nonsense

With everything going on in the world, you now get nonsense in every single issue of THE LATEST...

Image from iOS (1)-3

Hm, I guess it's time for me to find a new opener. Oops. Sorry, y'all.

Talk to y'all this weekend! 

June 16, 2020

B2B account-based marketing problems, why marketers need to attend the Virtual Selling Summit, and the most important Facebook and Instagram ad benchmarks you need to know ...this is THE LATEST!

πŸ”₯ Hot off the presses
βœ‚οΈ Business leaders everywhere are looking at their budgets so they can cut anything right now that isn't making them money. That means you, marketers. Now, more than ever, you need to join forces with sales. So, please listen to me when I say you need to attend the Virtual Selling Summit on June 23. Use the code ONETEAMONEDREAM to get your ticket for only $29.

A little over two years ago, I... let's say "participated" in this photo:

sales-and-marketing-alignment

On the left is Tom DiScipio, fellow debonair Italian, current VP of Client Success, and (at the time this photo was taken) our head of sales. On the right, our then VP of Marketing Kathleen Booth.

And then there's me. Smack dab in the middle β€” literally and figuratively β€” back when I was our sales content strategist.

We called this photo, "Sales and Marketing Alignment: A Family Portrait." β€οΈ

Here's the thing, though. The way we marketers talk about "aligning" with sales reminds me a lot of how I dress like I'm working out almost every single day of the week. We look good doing it, but appearances are deceiving. You're not really taking the time to truly align with sales, you're just talking about it.

And I'm not working out. Most of the time, I'm just sitting here on my couch eating fish tacos. 

(Literally, I just did that 15 minutes ago. In yoga pants and a moisture-wicking tank top. You know... in case I get the taco sweats.)

That's why I wrote this article today. You see, yesterday, someone said to me that there's no real business case for a marketer to attend a sales event like the Virtual Selling Summit, and I almost blacked out from how much I disagreed.

If I learned anything during my time as a sales content strategist, it's that it's downright bananas to me how much marketers do not understand that sales and marketing are on the same team. (I know this, because I was once one of those tunnel-visioned marketers.) That, although our functions are different, we are chasing after the exact same goals, and we should be doing so together.

Once you realize that, though, you'll be amazed by what you can achieve together. So, that's today's challenge. Stop talking about alignment and start really living it.

Yes, you'll need to make some adjustments β€” alignment is not something you achieve overnight or during a once-a-month meeting. But when the revenue starts rolling in, you'll be so glad you put in the work.

πŸ‘‰ "Account-based marketing holds a lot of promise for B2B companies, but what are the most common problems we should be aware of before we dive in?" (7-minute read)

Account-based marketing has caught the eye of a lot of B2B marketers, and for good reason. It holds a lot of promise, to the point where many consider it the future of where B2B marketing is headed. However, implementing an ABM program takes time to see success, and there are a lot of common pitfalls and potential problems you need to be aware of. Process guru and IMPACT Director of Operations Kaitlyn Petro shares her deep insights in this article on the top five problems every B2B marketer should be aware of before they get started with an account-based marketing program.

πŸ’¬ You asked, we answered

πŸ‘‰ "OK, Liz β€” why do marketers need to attend the Virtual Selling Summit next week? Are you just trying to push last-minute ticket sales, you little monster?" (7-minute read)

My solemn promise to you is that this is not one of those dumb marketing articles that we all hate. You know, the ones written by marketers to push tickets for an event where they make you think they care about your problems... but they don't. They're down to the wire, just trying to crush some last-minute ticket goals. I am not here to waste your time or your money. Instead, I urge you to take a few minutes to read (and/or skim) this personal manifesto about why marketers need to care about this event β€” I also share the exact sessions you need to attend (and why), along with a special promo code just for the occasion.

πŸ’¬ You asked, we answered 

πŸ‘‰ "What benchmark data can we use to measure whether or not our Facebook and Instagram ads are performing as they should?" (2-minute read + infographic)

Facebook and Instagram Ads live and die by their numbers. Literally. The best paid media experts know that you β€œkill” ads that underperform and β€œfeed” ones that are top converters. That's why the most common question we get when auditing Facebook Ad accounts is, β€œHow much should I be spending on ads?” The second is, β€œHow do I know if my ads are doing well?” Well, in this article from IMPACT's resident Facebook and Instagram ad wizard, you'll discover all of the benchmark data you need to know in order to properly assess how well your social ad campaigns are performing.

πŸ’¬ You asked, we answered

🎧 Latest shows and podcasts

🌢️ Hot topics in Elite

IMPACT Elite is our exclusive Facebook group for the brightest minds in digital sales and marketing. Here's the discussion that's caught my eye:

πŸ“† Marketing events you need to know

  • June 23: Join us for IMPACT's Virtual Selling Summit, an all-day virtual event you won't want to miss. USE CODE "ONETEAMONEDREAM" TO GET YOUR TICKET FOR ONLY $29. 

πŸ‰ Weeklong nonsense

With everything going on in the world, you now get nonsense in every single issue of THE LATEST...

Image from iOS (2)-3

This video is exactly what it says it is. If you're having a bad day, take a few minutes and watch it. Personally, I watched this four times last night while in bed. It made me feel so much better.

Later gator! 

June 13, 2020

Facebook tests email marketing for businesses, how often should you update your WordPress site to keep it secure, and top problems sales reps face on virtual sales calls ...this is THE LATEST!

πŸ”₯ Hot off the presses
🚨 Every other code for Virtual Selling Summit is for $39. But I like to be the best. Use the code LIZHASFRIENDS to get your VSS2020 ticket for ONLY $23. Why $23? Because it's my lucky number. So, there you go. An actual exclusive deal that only you are getting access to β€” because we're friends, and I like you better than anyone else.

Every time someone suggests that I "optimize" my morning routine, I end up rolling my eyes so far back into my head that I fall down. 

"Oh, it's so stinkin' easy! Before you sit down at your computer to start your day, all you need to do is wake up at dawn, perform a sun salutation in a yellow sequined ball gown, run 12 miles backward, write a memoir, eat goat milk yogurt, and make 378 origami paper cranes. Seriously, it'll change your life."

Yeah, hard pass. I will never do any of those things.

I prefer my morning routine to be headlined by bleary-eyed coffee-making, scrolling through missed Slacks and emails on my phone while leaning against the kitchen counter, nudging Pumpkin off my newspaper, and... sigh... filling out my gratitude journal.

OK, fine, you caught me.

I do one stereotypical, awful morning routine thing β€” I ask myself, "What are you grateful for today?" So, sue me. 

However, thanks to IMPACT Digital Sales and Marketing Coach Chris Marr, I think about this question much differently than I used to. Not too long ago, he suggested rephrasing that question to, "What am I taking for granted right now?" 

Image from iOS-10

His subtle repositioning completely changed my outlook from that moment forward β€” but for some reason I found myself thinking a lot about his question today, while I was sitting on the mostly-deserted beach at Lighthouse Point.

For example, so many of us (myself included) complain about Zoom fatigue and how all sales calls have to be done on video instead of in person. But, if I'm being truthful, I shouldn't be complaining about this stuff at all β€” video is what's kept me sane for the better part of the last three months, as my primary source of human interaction.

As I sat there feeling the sand in between my toes this afternoon, I was reminded of the fact that yes, I resent much of this "new normal" and how a lot of things are much harder than they used to be. In teeny tiny and massively life-altering ways.

Still, it's always good to pause, take a moment, and ask yourself what you're taking for granted. There is still so much to be thankful for.

πŸ‘‰ "What do we know so far about Facebook testing email marketing for business pages?" (2-minute read)

With the addition of email, Facebook business pages would be taking a major step forward in being a more all-inclusive marketing tool and platform and frankly, being a big competitor for bigger, paid platforms. It would also be extending Facebook’s reach outside of its own website. In this article from IMPACT Head of Editorial Ramona Suhkraj, get the inside scoop on Facebook testing email marketing for business pages, as well as how it might be a game-changer for marketers trying to reach their ideal buyers.

πŸ’¬ You asked, we answered

πŸ‘‰ "What are the most common problems or mistakes sales reps encounter on video sales calls, and how do you avoid them entirely?" (4-minute read)

Even as the most stringent restrictions of the COVID-19 pandemic begin to lift across the country, it’s likely that the effects of the quarantine will be with us for the foreseeable future β€” and possibly much longer. I believe virtual selling is here to stay. So many businesses and industries that adhered firmly to handshakes and face to face meetings have been forced to shift to making sales over video calls. But how well these video sales calls go is all in the details. In this article from the one and only Marcus Sheridan, learn the six ways most video sales calls go horribly wrong and how to avoid those mistakes.

πŸ’¬ You asked, we answered

πŸ‘‰ "Our business website is built on WordPress, so what do we need to know about updating our site?" (5-minute read)

WordPress is the world’s leading content management system (CMS). Indeed, 35% of the internet is powered by it. WordPress is open-source and built by a community of developers, which also makes it more susceptible to attack. Due to it being an open-source platform, however, anyone can study the code and look for holes to figure out how to hack into a website. In this must-read article from IMPACT Senior Front-end Developer Melissa Smith, learn how to keep your WordPress-hosted business website secure with the right cadence of updates β€” and the knowledge of which updates are the most important.

πŸ’¬ You asked, we answered 

πŸ’₯ HubSpot Chief Customer Officer Yamini Rangan is keynoting at our Virtual Selling Summit on June 23. (See the full agenda!)

Yamini Rangan - Twitter Linkedin - Keynote

Learn more about the Virtual Selling Summit on June 23
Use code LIZHASFRIENDS to get your ticket for $23!

🎧 Latest shows and podcasts

🌢️ Hot topics in Elite

IMPACT Elite is our exclusive Facebook group for the brightest minds in digital sales and marketing. Here's the discussion that's caught my eye:

πŸ“† Marketing events you need to know

  • June 23: Join us for IMPACT's Virtual Selling Summit, an all-day virtual event you won't want to miss. USE CODE "LIZHASFRIENDS" TO GET YOUR TICKET FOR ONLY $23. That's right. No other code out there will make it that low. Just mine. Because we're friends.❀️

πŸ“¬ Weeklong nonsense

With everything going on in the world, you now get nonsense in every single issue of THE LATEST... 

Image from iOS (1)-2

No receipt, plz.

πŸ“š Weekend reading material

When I pretend I'm going to be that amazing, elevated human who doesn't bring their phone into bed this weekend, here is what I will be reading on my phone in bed this weekend... because I am weak-willed:

Be safe this weekend! 

June 11, 2020

5 mistakes you're making on camera, why digital marketing consultants are valuable, and the most common problems you'll face in your first 6 months with They Ask, You Answer ...this is THE LATEST!

πŸ”₯ Hot off the presses
🚨 Every other code for Virtual Selling Summit is for $39. But I like to be the best. Use the code LIZHASFRIENDS to get your VSS2020 ticket for ONLY $23. Why $23? Because it's my lucky number. So, there you go. An actual exclusive deal that only you are getting access to β€” because we're friends, and I like you better than anyone else.
Screen Shot 2020-06-11 at 7.39.47 PM

Professional agitator and IMPACT Video Trainer Will Schultz dropped that little bomb on me not too long ago β€” and it's been bothering me. 

When have I been so sure about something only to be proven wrong at work?

Oh my gosh. All. The. Freaking. Time. Here's the thing, though. I'm not bothered by the fact that I have to admit that "all the time" is the answer.

I'm actually totally fine with that.

For example, I resisted video for years, and (as many of us do) I swore up and down I would be terrible on camera. Yet I had a total blast filming recently. And while I'm still not a huge fan of watching myself on camera, the feedback I get from our video team is that I'm good at it. And that feels good. As it turns out, I was letting fear drive me away from something I now enjoy.

The reason why Will's question bothered me is that this pattern is not work-specific. (I do not have enough fingers or toes to count how many times I've been so fundamentally wrong about predictions and choices and people and goals in my life.) 

Moreover, I do not view being wrong as a negative. Quite the opposite.

My biggest successes at work, my most captivating loves, my grandest adventures, my most rewarding lessons, my deepest cries, my most exhilarating thrills, my loudest laughs, my most treasured memories... 

...almost all of them can be traced back to a moment where I had to say to myself some version of, "Wow, I was so utterly and categorically wrong about this one thing. I couldn't have been more wrong if I had tried."

I bet if you were to look back on your own life, you'd find the same thing, too. 

To be wrong is to truly live. And I can't wait to be wrong again.

πŸ‘‰ "We're doing video marketing at our company, but what are the most common mistakes people make on camera?" (5-minute read)

Almost nobody believes they are good on camera. Unless of course, you were to poll a group of actors or news anchors. Even our most seasoned video pros here at IMPACT sometimes have fears about their own performance in front of a camera. So, this begs the question, are we all actually terrible on camera, or are we just making a few simple mistakes that cause us to believe that? In this article from IMPACT Director of Inbound Training and Video Strategy breaks down the most common mistakes folks make on camera, why they happen, and how to easily fix them.

πŸ’¬ You asked, we answered

πŸ‘‰ "We don't have a lot of money to spend, are digital marketing consultants really that valuable? They seem like a waste of our already tight budget..." (6-minute read)

For most business people, hiring a consultant is relatively expensive β€” especially if your frame of reference is the hourly rate of your employees, your own salary, and perhaps how much you pay to other vendors and suppliers. There’s also the perception that it’s more expensive to hire a consultant than to just do it yourself. Honestly, I thought that for years, too. But in this perception-altering piece from IMPACT Lead Digital Sales and Marketing Coach Chris Marr, explains why this is a flawed way of looking at consultants and what true digital marketing consulting can mean for your business β€” if it's the right path for you.

πŸ’¬ You asked, we answered

πŸ‘‰ "What can go wrong in our first six months of embracing the They Ask, You Answer methodology of inbound?" (6-minute read)

They Ask, You Answer is a powerful approach to inbound. Thousands of companies around the world have embraced the philosophy of becoming the #1 teacher about what they do for their ideal buyers, and have seen astounding digital sales and marketing results from their effort and commitment to that philosophy. However, the road to success is not always without incident. In this super candid, experience-backed article from IMPACT Account Executive Marc Amigone, learn the six ways most businesses stumble out of the gate with They Ask, You Answer and how to avoid those pitfalls.

πŸ’¬ You asked, we answered 

πŸ’₯ HubSpot Chief Customer Officer Yamini Rangan is keynoting at our Virtual Selling Summit on June 23. (See the full agenda!)

Yamini Rangan - Twitter Linkedin - Keynote

Learn more about the Virtual Selling Summit on June 23
Use code LIZHASFRIENDS to get your ticket for $23!

🎧 Latest shows and podcasts

🌢️ Hot topics in Elite

IMPACT Elite is our exclusive Facebook group for the brightest minds in digital sales and marketing. Here's the discussion that's caught my eye:

πŸ“† Marketing events you need to know

  • June 23: Join us for IMPACT's Virtual Selling Summit, an all-day virtual event you won't want to miss. USE CODE "LIZHASFRIENDS" TO GET YOUR TICKET FOR ONLY $23. That's right. No other code out there will make it that low. Just mine. Because we're friends.❀️

🌊 Weeklong nonsense

With everything going on in the world, you now get nonsense in every single issue of THE LATEST... 

Messages Image(213276046)

Every time I see this, I go slowly insane. I refuse to suffer alone in this mental void. Now it's your problem, too.

Until we meet again!

June 9, 2020

COVID-19 impact on podcasting trends, why role-playing is so essential for training and development, and the 8 video sales call best practices you need to know ...this is THE LATEST!

πŸ”₯ Hot off the presses
πŸ‘‹ LATEST SUBSCRIBER EXCLUSIVE: Our Virtual Selling Summit is on June 23. Use promo code "LATEST" to get your ticket for only $39 β€” a $160 savings! Seriously, what are you waiting for? Check out the agenda, snag your ticket at that ridiculously low cost, and I'll see you on the 23rd

I just got home from another full day of filming for my super secret IMPACT+ project, with my No. 1 hype man and video producer, Alex Winter β€” oh, and a little late afternoon co-star support from IMPACT Paid Media Specialist Daniel T. Baum. (All will be revealed soon, I promise!)

I would be lying if I said I wasn't feeling completely wiped after today β€” fulfilled and excited as I may about the end product of what we're working on. But it gets especially tricky toward the end of a long shoot day, because I mess up a little more than usual, once I start fading.

After I got home tonight, I tried to find sympathy with IMPACT Community and Events Manager (and podcast trends guru) Connor DeLaney but, apparently, that was a rookie mistake on my part:

Screen Shot 2020-06-09 at 7.09.16 PM

Thanks, Connor. Your support means so much. πŸ˜’

Anyway, here's THE LATEST...

πŸ‘‰ "Why do we need to include role-playing as part of our professional development and training?" (6-minute read)

Role-playing gets a bad rap. To many, the very word conjures up images of improv theatre or awkward team-building exercises in high school. But, when you think about it, why wouldn't you want to practice for an important conversation or meeting? After all, we all do it in the bathroom mirror, right? Role-playing takes your rehearsal out of the bathroom and adds additional elements of realism, while still providing a low-stakes trial run. In this interview with IMPACT CLO Chris Duprey, you'll learn that, when implemented well, role-playing can be an invaluable tool for growth for professionals of all types, as well as tips on how to do it right, no matter your job title.

πŸ’¬ You asked, we answered

πŸ‘‰ "We already dabble in podcasting or are thinking about doing so β€” what do we need to know about how COVID-19 has influenced podcast listening trends?" (4-minute read)

The coronavirus pandemic has led to significant changes in the day to day routines of billions of people. Staying at home is the new norm, buying decisions have moved almost exclusively online, and even the way we consume content has shifted β€” and that includes how and when podcast listeners tune into their favorite shows. So, what do marketers need to know about how COVID-19 has influenced podcast listenership? In this article from IMPACT Community and Events Manager Connor DeLaney, get the inside scoop on the totally surprising data around how the pandemic has changed podcast consumption habits and behavior.

πŸ’¬ You asked, we answered

πŸ‘‰ "OK, we need to seriously level-up our video sales call game, so we can close more deals β€” what best practices do we need to know?" (5-minute read)

If you're in a sales role, you're under more pressure, as virtual selling practices (like video sales calls and demos) have become the norm, since face-to-face sales appointments are no longer an option, due to COVID-19. As a result, your video call performance, atmosphere, and appearance are under a much higher level of scrutiny, since you're typically talking to prospects whose money you would like to earn in exchange for goods and services from your company. So, what do you do? Well, friends, I can tell you β€” read this article by yours truly, in which I dive into the top eight video sales call best practices you need to commit to memory before your next sales call

πŸ’¬ You asked, we answered 

πŸ’₯ HubSpot Chief Customer Officer Yamini Rangan is keynoting at our Virtual Selling Summit on June 23. (See the full agenda!)

Yamini Rangan - Twitter Linkedin - Keynote

Learn more about the Virtual Selling Summit on June 23
And don't forget to use code "LATEST" to get your ticket for only $39!

🎧 Latest shows and podcasts

🌢️ Hot topics in Elite

IMPACT Elite is our exclusive Facebook group for the brightest minds in digital sales and marketing. Here's the discussion that's caught my eye:

πŸ“† Marketing events you need to know

πŸ“› Weeklong nonsense

With everything going on in the world, you now get nonsense in every single issue of THE LATEST... 

ALOT3

ALOT vs. a lot β€” The Big 5 comparison article you never knew you needed.

("Wait, what's The Big 5?")

Happy Tuesday! 

June 6, 2020

Top Facebook Ads problems for marketers, how to increase close rates and speed up your sales cycle, and questions to ask an inbound agency before hiring them ...this is THE LATEST!

πŸ”₯ Hot off the presses
✍️ I'm speaking at our Virtual Selling Summit on June 23. Be there. What am I talking about? So glad you asked! Well, in under 30 minutes, you’ll unlock the only strategic content planning processes and tools you’ll ever need to prepare for (and/or create) the revenue-generating content and videos you need to close more deals faster. Check out the full agenda and get your ticket!

Whether we're talking about friends, romance, family, or agency partners, we all value different qualities more than others, based on our own unique set of experiences and core values.

Personally, as I've gotten older, I've realized that it's kindness I value in those I choose to bring into my life β€” friends, friends who become family, romantic partners, and so on β€” more than anything else. 

That being said, when it comes to kindness, we can't truly be kind to others until we learn to be kind to ourselves, right?  

Still, I don't think I'm being unkind toward myself to point out that, when I was a baby, I looked like an overly happy small Italian man who wants desperately to feed you pasta: 

Image from iOS-9

That's just stating fact. πŸ

πŸ‘‰ "OK, we want to be making money from our Facebook Ads, so what are the most common problems marketers experience, and how do we avoid them?" (7-minute read)

Many people think Facebook Ads are a silver bullet for their digital marketing, but frankly they’re not. Way too many times, our epic paid media team has had conversations with businesses that say, β€œWe need to do something, anything really, to save our business / increase our cash flow / sell more event tickets / insert your own business need here β€”  so let’s try Facebook Ads. I’ve heard that works.” Unfortunately, there are a number of reasons why these well meaning businesses end up seeing lackluster results. In this experience-backed article from IMPACT's resident Facebook Ads wizard, Ali Parmelee, you'll discover the top six problems marketers see with Facebook Ads, and how to fix or avoid them.

πŸ’¬ You asked, we answered

πŸ‘‰ "We need to earn as much revenue as possible right now, so how can sales pros immediately increase their close rates and speed up the sales cycle?" (8-minute read)

If you're asking yourself right now how to close more deals faster, you're asking yourself the right question, but you may be looking for the answer in the wrong places. You see, when it comes to speeding up your sales cycle, it's pretty simple. The faster you can build trust with your prospects and buyers, the more sales you’ll close β€” and the less time you’ll spend answering the same questions about your products and services, over and over again. In this article from IMPACT Digital Sales and Marketing Coach Eric Dunn, uncover the five questions you need to answer to close more deals faster, as well as the exact steps you need to take to speed up your sales cycle.

πŸ’¬ You asked, we answered

πŸ‘‰ "We're looking for the RIGHT inbound agency partner for our company β€” what questions should we ask agencies, so we're sure we make the best choice?" (7-minute read)

So much of choosing the right inbound marketing agency for your company comes down to your ability to know exactly what you need for yourself first, before you start vetting partners and asking questions. However, once you understand how and where you need the most help, there are certain questions we know (from experience) that will make sure you end up with the right agency. Because, to be honest, there's a good chance it may not be us. In this article from IMPACT Director of Client Success Dia Vavruska, learn the six questions you must ask a prospective inbound marketing agency partner before you sign any proposal they put in front of you.

πŸ’₯ Everyone is saying you can't break sales records in the wake of COVID-19. Guess what? They're wrong. (Find out how.)

Screen Shot 2020-05-26 at 8.17.23 PM

Learn more from Marcus Sheridan☝️

The last few months have been tough on businesses. As the economy came to screeching halt, you may have missed your March targets. Then April's and May's. (Say, how's June looking?) Now, you're likely worried about what the rest of 2020 holds. It doesn't have to be this way. You can still have a record-breaking 2020.

Learn how at the Virtual Selling Summit on June 23.

🎧 Latest shows and podcasts

🌢️ Hot topics in Elite

IMPACT Elite is our exclusive Facebook group for the brightest minds in digital sales and marketing. Here's the discussion that's caught my eye:

πŸ“† Marketing events you need to know

😴 Weeklong nonsense

With everything going on in the world, you now get nonsense in every single issue of THE LATEST... 

yes

After this week, I am the jellyfish.

Be kind to each other this weekend! β€οΈ

June 4, 2020

New COVID-19 report shows the crisis of businesses struggling to adapt, 27 powerful LinkedIn business pages to inspire you, and do you need a full website redesign or a facelift ...this is THE LATEST!

πŸ”₯ Hot off the presses
✍️ I'm speaking at our Virtual Selling Summit on June 23. Be there. What am I talking about? So glad you asked! Well, in under 30 minutes, you’ll unlock the only strategic content planning processes and tools you’ll ever need to prepare for (and/or create) the revenue-generating content and videos you need to close more deals faster. Check out the full agenda and get your ticket!

ICYMI: A special message from IMPACT CEO Bob Ruffolo

While some of you might consider this "just another newsletter" in your inbox, I don't think of it that way.

It's funny to look back on it now, but I originally had no desire to even write this newsletter when I was first "voluntold" for the assignment about two years ago. Now, I can't imagine my life without it. 

In that time, I've gone through so many changes personally and professionally β€” growing in my career, baby's first keynote, buying a house, getting a divorce, deciding virtually overnight to start my life over in a new state in a small one-bedroom apartment, and so on β€” and you all have been the one constant

Which is why lying to you about how I'm feeling right now β€” and putting on a happy face β€” is not an option. Because I do not feel great.

Before this week, I already considered 2020 an emotional stress test of epic proportions. (And if the latest COVID-19 reporting on small businesses is accurate, many of you are feeling the same way.)

Now, as I write this to you, I find myself in a state of mental disarray, the likes of which I've never experienced. 

Over the past week, I've spent countless hours talking with loved ones, crying, listening to friends, and grieving. Then, that grief inevitably deepened, because my pain is nothing compared to what others around me have endured. 

And in those moments when I haven't been consumed by anger or sadness, I've been working. I somehow feel like I could sleep for a week, but also not sleep for four days straight.

Why am I telling you this?

Well, I think a lot of us are feeling this way right now. But someone told me something last night that has really stuck with me β€” "It's OK to not be OK." 

Yes, we still need to get up in the morning and put one foot in front of the other. Yes, it can sometimes feel as if the world is on fire, but I also know when I show up to work virtually each day, I need to give my best 40+ hours possible. I owe that much to my IMPACT family and to myself.

Still, it's OK to be a human being. A human who breaks. Who cries. Who curses the world and rages. I do not need to be a superhuman, unaffected by current events or emotional turmoil.

So, I'll say it one more time β€” it's OK to not be OK. Take care of yourselves and each other. And if you need to blow off some steam or just have a place to put your words, my inbox is always open.

And now, here's THE LATEST...

πŸ‘‰ "I'm tired of rumors β€” is there any data out there that shows the true impact COVID-19 is having on small businesses and how SMBs are trying to adapt?" (5-minute read)

As the world continues to reel in the wake of COVID-19, how much business is truly being lost? What are the toughest challenges facing businesses in this moment? What's working, what's not, and where do businesses still need help? Well, in late May, Facebook β€” in partnership with Small Business Roundtable β€” published a new report that, according to Facebook COO Sheryl Sandberg, shows "a sobering snapshot of the struggle [small businesses] are facing for survival." In this article from yours truly, get the most important insights and access to data quantifying the true impacts of COVID-19 on the economy, and what we know so far about how businesses are (and aren't) surviving.

πŸ’¬ You asked, we answered

πŸ‘‰ "We know LinkedIn is now actually a very powerful tool for companies, but what should we be doing with our business page? And do you have any good examples to show us?" (15-minute read)

Let's face it. It wasn't too long ago that many of you considered LinkedIn a total waste of time. A place to occasionally check-off that yes, the guy went to high school with has social media skills. (Or at least you think he does. Who knows, right?) Well, times have changed, friends. LinkedIn is a massive deal for businesses and digital sales and marketing pros alike now. But how do you make the most of LinkedIn as a business, and which brands are already getting it right? Well, IMPACT Community and Events Manager Connor DeLaney has gone all out for y'all with this massive, actionable overview of LinkedIn business page best practices, which also includes 27 LinkedIn business page examples you'll totally want to steal for yourself.

πŸ’¬ You asked, we answered

πŸ‘‰ "OK, we're thinking about messing with our website, but do we need a complete redesign or just a facelift?" (5-minute read)

If you think you’re in the market for a new website, make sure you’re clear about what your requirements are β€” those will tell you what you actually need. For example, if your website functions well but needs some content and aesthetic updates, a website facelift might be a better option. You’ll spend less and move through the process more quickly. IMPACT VP of Revenue Melanie Collins gives it to you straight in this no-nonsense analysis of how to tell when your company needs a full site redesign or just a facelift β€” and how updating your website is a lot like undertaking a kitchen remodel.

πŸ’¬ You asked, we answered 

πŸ’₯ Everyone is saying you can't break sales records in the wake of COVID-19. Guess what? They're wrong. (Find out how.)

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Learn more from Marcus Sheridan☝️

The last few months have been tough on businesses. As the economy came to screeching halt, you may have missed your March targets. Then April's and May's. (Say, how's June looking?) Now, you're likely worried about what the rest of 2020 holds. It doesn't have to be this way. You can still have a record-breaking 2020.

Learn how at the Virtual Selling Summit on June 23.

🎧 Latest shows and podcasts

🌢️ Hot topics in Elite

IMPACT Elite is our exclusive Facebook group for the brightest minds in digital sales and marketing. Here's the discussion that's caught my eye:

πŸ“† Marketing events you need to know

πŸ‘€ Weeklong nonsense

With everything going on in the world, you now get nonsense in every single issue of THE LATEST... 

Image from iOS-8

I'm not gonna lie, it took me way too long to get this joke.

Talk to y'all on Saturday!

June 3, 2020

A message from IMPACT CEO Bob Ruffolo ...this is THE LATEST!

Yesterday was the first Tuesday in almost two years that I did not send out an issue of THE LATEST.

This was intentional.

Below, IMPACT CEO Bob Ruffolo explains why.


At IMPACT, we’re not perfect. We know we can be better in a variety of different ways.

Typically, every Tuesday, we have an All Hands meeting with the entire company for 45 minutes. During those meetings, we bring our people together to discuss lessons learned, where our metrics and priorities are, and what we need to do to achieve our goals. (We also take the time to celebrate wins as a company.) 

Yesterday, we threw it all out. All the prepared slides, all the prepared data, all of the prepared comments and presentations around how we’re doing as an organization.

Instead, we used our time together to have open and honest discussion about the events of the last week β€” along with the numerous other incidents like this β€” and the impact they have had on our team. 

We knew going into this conversation that we’d be dealing with heavy emotions.

We were right. 

Some shared their personal stories and experiences of pain and social injustice inflicted upon them.

Others of us grieved. But we also listened. And learned.

This is only the beginning. 

As an organization, we are going to continue the conversation, continue educating ourselves as individuals β€” and as a company β€” about how we can be better allies to communities of color, as well as other communities, that have historically been marginalized.

We stand with the black community and are outraged by the injustices that continue to happen in communities of color. 

The racism that is present in America and the world is wrong and we won’t standby and ignore it.

This has been present in our society for as long as we can remember β€” and with today’s technology and social media more and more of us are becoming aware of the plight of communities of color.

We share this with a message of love. Let’s be open to the conversation. Let’s support those that haven’t been supported, and begin to be the change we want to see in the world.

β€œNever doubt that a small group of thoughtful, committed citizens can change the world; indeed, it’s the only thing that ever has.”

- Margaret Mead

β€” Bob Ruffolo


THE LATEST will return on Thursday, June 4.