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The Latest Digital Marketing News by IMPACT
April 30, 2020

How to have really difficult conversations over video, are you ready to do content marketing right, and how we planned and executed a 3,000-person virtual event in only 3 weeks ...this Is THE LATEST!

πŸ”₯ Hot off the presses

πŸ‘‹ Face-to-face sales conversations are a thing of the past β€” at least for the foreseeable future. Empower your sales team to start crushing their revenue goals right now in this new virtual world with IMPACT's video for sales training service. Your sales reps (and your bottom line) will thank you.

"Hey, Liz! How's your week going?"

I think I can best answer that question by sharing a photograph of an actual meal I had this week, as I strategized and content-planned my way through the dinnertime hour:

IMG_6664

That's right, folks. I deftly and expertly paired a 2015 French Bordeaux with an oh, so refined turkey bologna and muenster cheese sandwich on potato bread, served atop an artisanal, free range, grass-fed Bounty paper towel square.

Honestly, I don't know if I've unlocked a heretofore undiscovered "adulthood" achievement or if I should feel ashamed. 

Anyway, I've talked before about the positively wild behavior I've engaged in as a marketer, when I've previously needed to power through and bring out my creativity in the wee hours of the morning. 

But I think we can all admit the current situation has all of us digital sales and marketing shut-ins indulging in all sorts of ridiculous food, drink, and work combinations.

For instance, I don't even want to think about all of the poor, defenseless tomatoes that had to die to satisfy IMPACT Community and Events Director Stephanie Baiocchi's unquenchable thirst for obscene quantities of salsa, as she spent every waking hour planning Digital Sales and Marketing Day in under three weeks.

Still, I don't care if you require salsa, high-brow French wine, Sunny D (alright!), steak, vats of buffalo chicken dip, or a banana and mayo sandwich like you're Elvis to get your work done. 

You do you. We've all got enough to worry about, so don't let anyone stop you.

Now, here is THE LATEST...

πŸ‘‰ "Just because I can't talk to someone in person now doesn't mean I can avoid having tough conversations. So, how can I have difficult conversations over video?" (7-minute read)

This is an emotional time for us all. With social distancing in play and almost all of our activities happening behind screens, we’re all craving human interaction. You may be thinking, β€œOh good, another work-from-home pro-tips article” or β€œfear-mongering story” about how the world is running out of toilet paper. Don't worry, this article is not about any of that. Instead, this candid, must-read piece from IMPACT Head of Sponsorships Nick Bennett dives into the essential best practices every digital marketer, sales pro, and business leader must embrace right now to have effective, challenging conversations over video.

πŸ’¬ You asked, we answered

πŸ‘‰ "OK, we're excited to do content marketing the right way with the groundbreaking principles of They Ask, You Answer, but how do we know if we're ready yet?" (8-minute read)

Whether you’ve recently come to learn about They Ask, You Answer or you’re ready to begin your journey with it, you may find yourself wondering how to get started off on the right foot. And, if that’s where you’re at, you’re already asking the right questions. They Ask, You Answer is more than a content strategy, it’s a business philosophy that requires a series of fundamental beliefs. If you want to know if your company is ready to embrace this time-tested, revolutionary content marketing approach, you need to read this comprehensive primer from IMPACT Director of Video Strategy and Inbound Training Zach Basner.

πŸ’¬ You asked, we answered

⚠️ "With everything going on in the world, we can't afford a single misstep. We need to know how effective our digital sales and marketing strategies are right now β€” how do we do that?"

You need our interactive IMPACT+ digital sales and marketing scorecard:

Screen Shot 2020-04-30 at 7.42.53 PM

If you want to unlock this invaluable scorecard for your company, all you need to do is create a FREE IMPACT+ account. Really, that's all you need to do to gain access to every strategic recommendation and resource that will help you make the right moves with your digital sales and marketing.

πŸ‘‰ "What do we need to know about pulling off an epic, memorable, revenue-generating virtual event for our potential buyers, customers, and partners?" (8-minute read)

Last month, the IMPACT team had to make a tough decision. In light of the coronavirus pandemic sweeping the globe β€” and its imminent threat to public safety β€” we chose to postpone Digital Sales & Marketing World (slated for this month) to November. However, we recognized that businesses now, more than ever, needed help, so we made the decision to instead host a completely virtual event during the time we had already reserved in April. In this behind-the-scenes interview with IMPACT Director of Community and Events Stephanie Baiocchi, learn how we pulled off a 3,000-person live virtual event, and every tip and best practice you need to know to do the same.

πŸ’¬ You asked, we answered 

🎧 Latest shows and podcasts

🌢️ Hot topics in Elite

IMPACT Elite is our exclusive Facebook group for the brightest minds in digital sales and marketing. Here's the discussion that's caught my eye:

πŸ“† Marketing events you need to know

πŸ˜’ Weeklong nonsense

With everything going on in the world, you now get nonsense in every single issue of THE LATEST... 

Image from iOS (7)-1

Happy last day of April, folks. That's right, tomorrow... it's gonna be May.

Later, nerds! 😘

April 28, 2020

How to serve clients through COVID-19, why agency relationships fail (and how to keep yours healthy), and the difference between 80% videos vs. product and service videos ...this Is THE LATEST!

πŸ”₯ Hot off the presses

πŸ‘‹ Face-to-face sales conversations are a thing of the past β€” at least for the foreseeable future. Empower your sales team to start crushing their revenue goals right now in this new virtual world with IMPACT's video for sales training service. Your sales reps (and your bottom line) will thank you.

One of the things I love most about IMPACT is how seriously we take relationships. That not only includes the relationships we foster with our clients β€” even when times are tough β€” but also with each other.

In fact, since we last spoke on Thursday, I've been thinking a lot about relationships.

More specifically, these uncommon, cray, taxing, 12 monkeys-like times have thrown how we are all treating each other and coming together β€” as individuals and as communities β€” into my little mental spotlight.

For example, let's take a gander across the pond to one of my favorite places in the entire world, the country of Belgium:

IMG_6533

Oh, Brugge, Belgium. Swoon. You're the Venice of the North... 

IMG_6620

...and you have some of the best beer on the planet. You're simply the bestπŸ’‹

One of the things Belgium is most famous for is its frites. (And for good reason; they are freaking delicious.) But the coronavirus pandemic has forced the closure of most frites stands and restaurants, meaning the country's potato industry is in a bit of a panic.

Now Belgapom β€” the country's perfectly named trade association for potato farmers and processors β€” is urging all Belgians to pull together as one and fulfill their "national duty" by consuming more frites. For the good of Belgium and their fellow potato-dependent countrymen (and women).

Wild, right?

I just love this news story. Because whether you're talking about potatoes or people (or both), every relationship we have right now matters. So, don't forget to take care of each other.

Anyway, without further ado, here is THE LATEST...

πŸ‘‰ "Coronavirus is making it so much harder for us to be there for our customers and clients β€” what should we do?" (5-minute read)

The coronavirus pandemic has not only impacted how we attract new customers, it's also thrown a monkey wrench into many of the ways in which we do business with the clients we already have. So, how can you continue to serve your customers and clients well when every day brings new uncertainty and challenges? How can you steward your relationships through unfamiliar terrain? In this insightful, tactics-full interview with IMPACT VP of Client Services Tom DiScipio, he offers his thoughts on the unique challenges facing all businesses right now, and what you can do in this moment to continue to bring value to your clients and customers.

πŸ’¬ You asked, we answered

πŸ‘‰ "What exactly do we need to do to make sure the relationship with our agency is healthy and gets us the results we want?" (7-minute read)

Even though there are loads of books and articles on the subject, IMPACT Content Marketing Trainer Brian Casey hasn't seen anything written that clearly defines what a good two-way agency client-consultant relationship looks like. Most of what's out there touts the benefits of β€œgreat communication” and β€œtrust,” as if those are the earth-shattering ideas that will form a great partnership. That's why Brian wrote this outstanding, completely candid article, which outlines the core set of principles that will help you have healthier relationships with your marketing agency consultants, with tips on how to side-step the most common challenges you've likely encountered in the past.

πŸ’¬ You asked, we answered

🚨 Have you updated your website to address COVID-19?

Have you updated your website to address the coronavirus pandemic with your audience? If not, your customers might be missing vital information they need from you right now.

We're offering free 30-minute homepage optimization consultation calls which will provide you with actionable takeaways that you can implement on your own or with your current agency β€” or you can see how we can help. Claim your free call now because, frankly, we can only do so many.

πŸ‘‰ "We know we need both video types, but can you please explain the difference between 80% videos and product and services videos? We don't get it." (4-minute read)

The Selling 7 is a set of seven digital sales and marketing videos that are guaranteed to drive the most traffic, leads, and (most of all!) sales for your company. Two of those videos are the 80% video and the product and service video. While the two are similar, they are quite different. But how do you know which type of video you need and when? In fact, what are the real differences between those two video types anyway? In this awesome article (with examples), IMPACT Director of Inbound Training and Video Strategy Zach Basner explains the critical differences between those two video types, when you should be using each of them in your video strategy, and the best practices you need to keep in mind.

πŸ’¬ You asked, we answered 

🎧 Latest shows and podcasts

🌢️ Hot topics in Elite

IMPACT Elite is our exclusive Facebook group for the brightest minds in digital sales and marketing. Here's the discussion that's caught my eye:

πŸ“† Marketing events you need to know

πŸ˜’ Weeklong nonsense

With everything going on in the world, you now get nonsense in every single issue of THE LATEST... 

Screen Shot 2020-04-28 at 3.46.59 PM

Your words wound me, Kristen. They wound me.

Talk to y'all on Thursday! πŸ˜˜

April 25, 2020

How to build a strong video culture, new COVID-19 stimulus bill passes, and mistakes to avoid when redesigning your logo ...this is THE LATEST!

πŸ”₯ Hot off the presses

πŸŽ“ IMPACT+ β€” the #1 self-guided learning destination for digital sales, marketing, and leadership teams β€” is now LIVE! Learn more and create your IMPACT+ account today

Hi, friends! πŸ‘‹ Stephanie here again taking over for Liz on this lovely Saturday. 

Normally, since I only write THE LATEST about once a month, I can knock out this letter to you in two shakes of a lamb's tail and be on my merry way. 

However, today was not normal. In fact, I'm not sure any day in the past six weeks could really be considered "normal." In any case, I was completely wrapped up in a thick, dense, milky brain fog that I could not wrestle my way out of. 

I was just sitting here, eyelids heavy, staring at a blank white screen hoping for magic and only getting more discouraged (and closer to napping) by the minute.

Off to the side, I saw my phone light up with a new notification for an Instagram direct message. Finally, a distraction! I opened it to find this insanely accurate and far too timely post shared by a friend... 

covid instagram post

Click into it and read it, but promise me you'll come back. If you think you'll be tempted to get lost in Insta-land for awhile, I'll summarize it for you below.

In this post, Alexis shares some thoughts I'd been feeling and having trouble putting into words. Many of us have been feeling inconsistent, tired, and unfocused. She explains how our brains and bodies are in a "slow burn fight-or-flight state," and we're basically all just unconsciously trying to avoid dying.

A little much? I thought so too until I got to the line about how our brains know being short-sighted is a safer way to cope right now. 

This line was so affirming and comforting. I felt so validated by this post and immediately knew I had to cut myself some slack. And you should, too.

We all need to go a little easier on ourselves these days. Even if you don't bake your own bread or complete a 51,300-piece puzzle this weekend -- even if all you do is read this letter from me -- you're doing enough. 

If you're up for learning a little more though, I've got the goods for ya, all linked and ready below. 

πŸ‘‰ "What does a strong video culture look like and why is it important?" (8-minute read)

Before long, using video in the sales process won't be optional anymore. If your organization isn't embracing video now, you're going to fall behind. One of the biggest factors that plays into video success at an organization is establishing a culture of video. In this interview with IMPACT video experts Myriah Anderson and Zachary Basner they discuss the seven keys to creating a thriving culture of video.

πŸ’¬ You asked, we answered 

πŸ‘‰ "What do we need to know about the new COVID-19 stimulus bill and the additional Paycheck Protection Program funding?" (2-minute read)

After the original Paycheck Protection Program (PPP) ran out, the federal government began looking to replenish funds. Now, after passing the senate earlier in the week, the house passed the package to replenish it as well and it has been signed into a law. Read more about what was planned for this package and check out links to our resources for businesses looking to use the PPP.

πŸ’¬ You asked, we answered

🚨 Have you updated your website to address COVID-19?

Have you updated your website to address the coronavirus pandemic with your audience? If not, your customers might be missing vital information they need from you right now.

We're offering free 30-minute homepage optimization consultation calls which will provide you with actionable takeaways that you can implement on your own or with your current agency β€” or you can see how we can help. Claim your free call now because, frankly, we can only do so many.

πŸ‘‰ "What big mistakes should we avoid when redesigning our brand's logo?" (6-minute read)

I have always been amused by creative logos. I especially love logos that have hidden elements or meanings like the smile in the Pepsi logo or the arrow in FedEx. In this article about the six most common (and costly) logo redesign mistakes brands make, IMPACT UX Designer Joe Rinaldi shares botched logo redesigns and things you might forget to consider when redesigning your logo (I personally loved #5!).

πŸ’¬ You asked, we answered 

🎧 Latest shows and podcasts

🌢️ Hot topics in Elite

IMPACT Elite is our exclusive Facebook group for the brightest minds in digital sales and marketing. In fact, yesterday we wrapped up the week with a happy hour to celebrate hitting 6,000 members!

elite 6000 members

Also, here's a great thread that caught my attention today:

Kevin Mitchell wants to know if any members have set up Slack spaces to allow for their customers and customer success teams to communicate with each other!

πŸ“† Marketing events you need to know

🚧 Week(end) nonsense

With everything going on in the world, you now get nonsense in every single issue of THE LATEST... 

If there's two things everyone loves right now it's dogs and Tik Toks. (Disagree? @ me.) So, here are some dogs reacting to the "Rule #1 If It's About Me" Tik Tok challenge.

dogs react to tik toks

That's it for me, folks. Enjoy your weekend! Back to you in the studio, Liz... πŸ‘‹

April 23, 2020

4 insanely cool tools to make video meetings more effective, which video marketing service is right for you, and what you need to know about Google's wild new SERP feature ...this is THE LATEST!

πŸ”₯ Hot off the presses

πŸŽ“ IMPACT+ β€” the #1 self-guided learning destination for digital sales, marketing, and leadership teams β€” is now LIVE! Learn more and create your IMPACT+ account today! With a free account, you get access to my course on how to create a content strategy in the digital age.

Look, I'm totally on board with the fact that, in these unprecedented, unheard-of, bananas, Nintento-hard, whack times, video isn't just important. In fact, quite literally, no digital or sales marketing pro would be able to do their jobs without video right now.

(That's why a large part of what we help our clients with is video.)

Moreover, stepping outside of our happy little sales and marketing sphere, the vast majority of the population would not be able to talk to coworkers, continue with classes, celebrate socially-distanced birthdays with friends, or tell well-meaning relatives, "You're still on mute, Doris, it's the other button!"  β€” again, without video.

More specifically, video conferencing.

Which is why I felt seen β€” nay, attacked β€” when I watched this video that Joe Bachir shared today:

which-zoomer-are-you

Before I fess up to which one I am, two things:

  1. First, let's talk about how down-to-clown and "fun" Mr. "fun virtual background-er" looks up there. Also let's be honest, he's nowhere near in the league of IMPACT's own virtual background A-list celeb, Eric Choma.
  2. Second, how do we all feel about "Baby Zoomers" as our new generation name? WAIT. NEVERMIND. As soon as I typed that out, I saw how terrible and awful it was, and I'm just... I'm so sorry. I regret my actions and know I have brought great shame upon my family.

OK, with that out of the way, here's the cold, truth.

I am 100% the drinker. As a matter of fact, during my second meeting this morning, I was juggling a Swell bottle of water, an unreasonably small glass of orange juice, and an aggressively sized mug of black coffee. 

I thought I was being discreet about it until someone slacked me with the following question:

"Are you going to break out the champagne next, or are we in more of an iced tea kind of mood?"

Rude. But also fair.

What can I say? I'm a gal who likes to keep her options open. πŸ˜Ž

And now, here's THE LATEST... 

πŸ‘‰ "Now that we're relying so much on video conferencing to do our jobs, what are the tools we should be using to get more value out of our meetings?" (7-minute read)

Unless you’re living under a rock (and I wouldn’t blame you for it), you’ve probably been on a Zoom meeting lately. You may even be on one right now. (Sorry, Mary; my internet connection dropped. Can you repeat that?) What if you could maximize the time you already spend in those meetings by adding a tool to your workflow? In this article from IMPACT Director of Digital Product Morgan VanDerLeest, you'll learn about the four outstanding tools that will empower you right away to have more effective virtual video client meetings, marketing brainstorms, and sales calls.

πŸ’¬ You asked, we answered 

πŸ‘‰ "IMPACT offers a ton of video services, but how do we know which one is the right fit for us β€” if any β€” or if now is even the time for us to be focusing on video?" (7-minute read + VIDEO)

Hey there! You're a fellow business leader who recognizes the importance of video in a modern digital sales and marketing strategy, particularly in light of recent events, right? Well, be warned β€” this isn’t a fun, clickbait-y piece of content that’s going to give you a bunch of zippy facts to chew over during today’s lunch break. The good news is your effort of going through this content will pay off. By the end of this top-to-bottom article from IMPACT Video Trainer (and dapper man about town) Will Schultz, you will know definitively if now is the right time to invest in video strategy, as well as whether or not IMPACT is the right video agency partner for you.

πŸ’¬ You asked, we answered

πŸ‘‰ "OK, enough about video for a second β€” what the heck is that wild new Google search engine results panel feature, and what do we need to know about it?" (4-minute read)

Like most humans with an internet connection right now, whenever I'm done surfing through my usual slate of websites, online magazines, and podcasts for the evening, I'll do a quick check of the latest news and information on coronavirus (COVID-19), since so much changes with it so quickly. Recently, however, I noticed that Google rolled out a crazy new SERP feature just for coronavirus. At first glance, it may not look like a big deal β€” but in this article from yours truly, I hope you'll understand why this new Google SERP panel as such a big deal, as well as the lessons we should learn from it right now.

πŸ’¬ You asked, we answered 

🎧 Latest shows and podcasts

🌢️ Hot topics in Elite

IMPACT Elite is our exclusive Facebook group for the brightest minds in digital sales and marketing. Here's a great thread that's caught our attention:

πŸ“† Marketing events you need to know

🚧 Weeklong nonsense

With everything going on in the world, you now get nonsense in every single issue of THE LATEST... 

Image from iOS (6)

Connor DeLaney sent this to me earlier today. I'm downright disappointed with myself at how long I laughed at this for. The more I told myself, "This isn't that funny, you know," the harder I laughed. 

Awkwardly. In a Dunkin Donuts drive-through, where others were definitely staring.

I still don't understand why! πŸ˜‘

I'll talk to y'all next week! A special guest will be taking my place for the Saturday edition... πŸ‘‹

April 21, 2020

11 best blogging platforms, how to build a world-class content marketing team with no budget, and is Google Meet better than Zoom ...this is THE LATEST!

πŸ”₯ Hot off the presses

πŸŽ“ IMPACT+ β€” the #1 self-guided learning destination for digital sales, marketing, and leadership teams β€” is now LIVE! Learn more and create your IMPACT+ account today! With a free account, you get access to my course on how to create a content strategy in the digital age.

As our editorial director, I spend a lot of time examining my own absolutely atrocious first drafts of blog articles and thinking to myself, "These are all the wrong words. I don't know what the right words are, because I'm a fraud β€” but these aren't freaking it."

Then there's usually a lot of grumbling, excessive coffee drinking, pacing, and existential questioning of life choices, before I finally work my way out of whatever mental hole I've dug for myself on a given occasion.

Of course, that's assuming any words come out at all. 

For example, earlier today, I said the following to IMPACT Content Marketing Trainer Brian Casey in conversation:

Screen Shot 2020-04-21 at 6.46.51 PM

His response? That's exactly what I should talk about.

At first, I laughed, but then I realized he was right. Because it doesn't matter how talented of a writer you are (or aren't), how spiffy your blogging platform is, or how sparkling your content strategy might be.

You're going to have times where you don't know what to say. Or where you do have something to say, but you feel it in your gut when you look at the draft in front of you β€” it's all wrong. You need to burn everything down and start over.

I know this is true because it's the most common problem other IMPACTers come to me with. And almost 100% of the time, I tell them the same thing:

"Even Hemingway wasn't Hemingway on his first draft."

That may sound hard to believe since my numero uno literary boyfriend is known for saying:

ernest-hemingway-writing

What a visual, right?

On the other hand, he also agrees with me:

bad-first-draft

Yes, he really said that.

Still, as certain as I am that you will encounter this problem, there's one other thing I know without a doubt in my mind:

You will find the right words.

You may need to go for a drive. You may need to harass a coworker via Slack at some ungodly hour, so they can be your sounding board. You may need to go running. (Or, if you're like me, you may need to dance like a lunatic in the middle of the night to Andrew WK.)

Only you know what method works best with your unique flavor of content madness, but trust me when I say this:

The right words are there waiting for you to find them, I promise you.

So, keep digging.

And now, here's THE LATEST...

πŸ‘‰ "Our business is doing content marketing, but are we using the right blogging platform? What are the best blogging platforms we should be looking at?" (7-minute read)

Since blogging has become such a staple of successful marketing many platforms have sprung up, each with their own strengths β€” and all claiming to be the best option. Building your blog on the right platform will affect how you manage your content, the cost of maintaining it, and how much effort it will take to run it. These factors will ultimately affect the success of your blog, whatever your end goals may be. How do you make the right decision? Consider your options with this comprehensive, curated list of the 11 best blogging platforms in 2020 from HubSpot SEO Content Strategist Maddy Osman.

πŸ’¬ You asked, we answered 

πŸ‘‰ "Our budget is next to nothing, so how do we build a world-class They Ask, You Answer content marketing team?" (7-minute read)

Digital marketing teams around the globe have been forced to slash their budgets and find ways to do more (bring in more business, drive better results) with much, much less. This presents a problem to business leaders who see the potential of content marketing and philosophies like They Ask, You Answer to help them achieve their most aggressive digital sales and marketing goals, because β€” at a glance β€” building the team you need sounds costly. In this article from IMPACT Strategic Consultant Gemi Hartojo, you'll learn how to build the best They Ask, You Answer content marketing team without a budget.

πŸ’¬ You asked, we answered

πŸ‘‰ "Zoom and other video conferencing platforms aren't cutting it; should we look at Google Meet?" (3-minute read)

Well-known video and web conferencing solutions like Zoom, GoToMeeting, Microsoft Teams, and BlueJeans have seen surging popularity, with soaring stock prices and record-breaking numbers of new users. However, the growth of these solutions comes coupled with the emergence of troubling security and privacy concerns, specifically with Zoom. Google's own offering, Google Meet, has sought to rise above the frat while learning from others' missteps, launching new features and shoring up security risks. And in this article from IMPACT Director of Operations Kaitlyn Petro, get the answer to the big question β€” can Google Meet take on Zoom?

πŸ’¬ You asked, we answered 

🎧 Latest shows and podcasts

🌢️ Hot topics in Elite

IMPACT Elite is our exclusive Facebook group for the brightest minds in digital sales and marketing. Here's a great thread that's caught our attention:

πŸ“† Marketing events you need to know

🍰 Weeklong nonsense

With everything going on in the world, you now get nonsense in every single issue of THE LATEST... 

coronavirus-birthday

As a late October baby, I'm just sitting around "waiting for the start of Scorpio season" as the kids say.

But in talking with two of my April birthday pals (and fellow IMPACTers), Ramona Sukhraj and Dan Baum, I now realize how lucky I am. There are a lot of folks out there who are being forced to celebrate their birthdays with awkward drive-bys and Zoom calls.

So, to all of you quarantined birthday guys and gals, know I am wishing you all the happiest of socially-distanced birthdays. It's a weird year, for sure, but you won't soon forget it.

Talk to y'all later! πŸ‘‹ 

April 18, 2020

Unique team-building activities to try during coronavirus, the top reasons why Instagram story ads fail, and Facebook's new global coronavirus guide for media partners ...this is THE LATEST!

πŸ”₯ Hot off the presses

πŸŽ“ IMPACT+ β€” the #1 self-guided learning destination for digital sales, marketing, and leadership teams β€” is now LIVE! Learn more and create your IMPACT+ account today! With a free account, you get access to my course on how to create a content strategy in the digital age.

On this, the 34th day of quarantine for us New Englanders, I do not have a deep thought or powerful, heart-rending poem to share. Instead, I have a confession.

At around 1:30 a.m. this morning, I decided to bake a three-layer carrot cake.

Image from iOS (5)-1

I am sharing this news with the complement of a stock photo that approximates the final product I ended up with.

If I were to share a photo of the actual cake that is currently sitting atop my kitchen counter, I would be admitting to the obscene amount of cake that I have already consumed.

This has nothing to do with anything that follows below but, given how close we've grown over the years through this newsletter, I couldn't lie to you.

And now, here's THE LATEST...

πŸ‘‰ "What are some great examples of unique team-building activities we can use while we're working remotely during the quarantine?" (5-minute read)

During β€œnormal” times (pre-coronavirus pandemic), approximately 60% of our team members regularly work remotely. Because of this, we’ve always had a focus on strengthening our remote company culture and building relationships with people across the company. However, our remote team-building focus went into overdrive recently as we had to mandate all employees work from home for our own safety and the safety of others. In this article from IMPACT VP of Talent Natalie Davis shares four ways we're fostering team-building during quarantine, as well as other tips for doing the same for your company.

πŸ’¬ You asked, we answered 

πŸ‘‰ "Why are our Instagram story ads not working? What are we doing wrong?" (12-minute read)

From push-up challenges and re-posted TikTok videos, to motivational quotes and small victories like not wearing sweatpants all day, Instagram Stories are on fire lately. With extra time at home due to the coronavirus pandemic, people are turning to social channels for distractions and glimmers of good news. This, in turn, has driven marketers to work quickly to get in front of all those people with some top-notch Instagram story ads β€” but what should you do when your ads aren't getting the results you expected? In this article from IMPACT Paid Media Project Manager Rachel Palmeteer, you'll learn the top reasons why most Instagram story ads fail along with the best strategies for fixing your campaigns.

πŸ’¬ You asked, we answered 

πŸ‘‰ "What are the highlights from Facebook's recent 64-page guide on marketing during coronavirus?" (3-minute read)

By a show of hands, how many digital marketers out there sometimes struggle to find the confidence that you're saying the right thing to your audience during the coronavirus pandemic? Well, the folks at the Big Blue F β€” ye olde Facebook β€” published a 64-page guide for brands that want to effectively engage and communicate with their audiences in the wake of COVID-19. In this little ditty from yours truly, you'll get the inside scoop on the most important takeaways from Facebook's comprehensive global coronavirus guide for media partners.

πŸ’¬ You asked, we answered

🎧 Latest shows and podcasts

⚠️ Resources from our pals at Petra

In response to coronavirus, Petra has put together this fantastic resource center for businesses trying to make it through these uncertain times, including webinars, articles, and other valuable insights.

🌢️ Hot topics in Elite

IMPACT Elite is our exclusive Facebook group for the brightest minds in digital sales and marketing. Here's a great thread that's caught our attention:

πŸƒ IMPACTERs on the move

πŸ“Ί Weeklong nonsense

With everything going on in the world, you now get nonsense in every single issue of THE LATEST... 

Image from iOS (4)-3

Episodes of House that haven't aged well since the COVID-19 crisis.

🌱 Moment in nature

Finally, one of my beloved weekly rituals is making breakfast and snuggling up on the couch with coffee to watch CBS Sunday Morning β€” and one of my favorite segments is called Moment in Nature, which is how every episode ends.

Inspired by that, I thought I would share this beautiful video shot by Jay Fleming β€” an insanely talented photographer friend from Maryland β€” of a blue heron catching an Alewife herring in the water:

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Watch the video.

Have a safe, socially-distanced weekend! πŸ‘‹

April 16, 2020

How to definitively prove the ROI of content marketing, how to sell effectively in uncertain times, and how coronavirus will forever change how we work ...this is THE LATEST!

πŸ”₯ Hot off the presses

πŸŽ“ IMPACT+ β€” the #1 self-guided learning destination for digital sales, marketing, and leadership teams β€” is now LIVE! Learn more and create your IMPACT+ account today! With a free account, you get access to my course on how to create a content strategy in the digital age.

Up until this month, I've never considered myself a poetry kind of gal. (I've always been more into the brute force of my boy, Ernest Hemingway's, passionate, ham-fisted prose.)

But through a strange confluence of events, that has changed. First, as I mentioned earlier this week, a close friend recently introduced me to the idea of writing poetry as a way to process emotional abstractions and experiences. 

Second, April is National Poetry Month. In celebration of this, IMPACT Editorial Content Manager John Becker created a Slack channel in which he shares a reading of a poem every single day. 

One poem in particular has been rattling aggressively around my heart since he shared it last week. It turned the way I view a specific painting I'm sure many of you are familiar with completely on its head in the most haunting way:

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Where I think many of us once saw the picture of ideal love and passion, I now can't help but see the fractures β€” especially in this line: "It must be morning in a faraway place somewhere."

The poem itself also speaks to a larger theme of assuming, from the outside, that something is perfect; for example, someone else's relationship.

Taking a step back even further, however, I'd say this poetic observation is a powerful reminder that we draw a lot of assumptions about what we perceive something to be. Moreover, we assume β€” at least I do β€” that people see things exactly the way we do, when they don't.

Whether you're observing the world around you or trying to keep your audience in mind with the next piece of content you create, always remember that everyone comes to the proverbial table with their own set of experiences, opinions, preconceived notions, and so on, that influence how they react to or experience something.  

Or, as one of John's favorite quotes so eloquently states:

"All opinion is autobiography."

On a marginally related note, I know I've been digging into some uncharacteristically Deep Thoughtsβ„’ in THE LATEST recently. So, to lighten the mood, I'll share that I almost scared myself to death last night on my way to bed when I came upon the reflection of my disgruntled alpaca print perfectly framed in a hallway mirror(I don't have a cute scream, by the way.)

And now, here's THE LATEST...

πŸ‘‰ "What's the best way to showcase content marketing ROI and celebrate content wins to build excitement and help me keep my marketing job?" (7-minute read)

To save our budgets (and, yes, our jobs) we need to measure, report, and celebrate content marketing ROI publicly and often. But what metrics should you be tracking, how do you measure them, and what’s the best way to get the word out to everyone else on your team? In this article from IMPACT Content Marketing Trainer Jen Barrell, she breaks down the exact metrics you should be measuring, provides examples on how to celebrate content wins in a way that makes a difference, and shares the best strategies for continuously showcasing your ROI and proving your value.

πŸ’¬ You asked, we answered 

πŸ‘‰ "How can our sales team still sell effectively in a post-coronavirus world with so much uncertainty?" (6-minute read)

Businesses in general, and salespeople in specific, are dealing with a lot of uncertainty right now. Uncertainty about working and selling remotely (maybe for the first time). Uncertainty about generating new business. Uncertainty about approaching existing customers for renewals. Uncertainty about sales strategies and tactics. With so many things out of your control. What can you do? In this hard-hitting article from sales expert and DM Training CEO Steve Bookbinder, learn the precise sales strategies you need to sell your products and services in a way that allays fears and eases uncertainty in the wake of COVID-19.

πŸ’¬ You asked, we answered 

πŸ‘‰ "How will coronavirus change the way work once the pandemic is over... if at all?" (3-minute read)

As coronavirus has changed the way we live, work, and communicate, it’s no surprise that companies like Microsoft are seeing surges in demand for remote working services and tools such as the Teams app. The question is, is this virtual world here to stay past COVID-19? In this article from IMPACT Director of Demand Generation Kristen Harold, discover what a new report from Microsoft says will change about how we work after coronavirus... because they say a lot will change, and we all need to start thinking about what the future holds.

πŸ’¬ You asked, we answered

πŸ† IMPACT+ now has a virtual peer group for sales pros

This new virtual peer group will be officially kicking off this month. You’ll be joining fellow sales professionals from a wide range of industries in our monthly virtual gatherings to discuss how to overcome impediments you are experiencing, get insights from professionals just like you who are seeing remarkable results, and brainstorm the things you might be working on. Watch this video to learn more and then create your IMPACT+ account today.

🎧 Latest shows and podcasts

⚠️ Resources from our pals at Petra

In response to coronavirus, Petra has put together this fantastic resource center for businesses trying to make it through these uncertain times, including webinars, articles, and other valuable insights.

🌢️ Hot topics in Elite

IMPACT Elite is our exclusive Facebook group for the brightest minds in digital sales and marketing. Here's a great thread that's caught our attention:

πŸƒ IMPACTERs on the move

πŸ–¨οΈ Weeklong nonsense

With everything going on in the world, you now get nonsense in every single issue of THE LATEST... 

IMG_6392

One of my absolute favorite subreddits is r/WeWantPlates. I've taken the liberty of sorting by the top all-time posts in the subreddit for your viewing pleasure.

I hope you're having a great week! πŸ‘‹

April 14, 2020

How to support your remote team through COVID-19, top content manager problems (and how to fix them), and a new report says that COVID-19 is shrinking budgets but increasing focus on SEO ...this is THE LATEST!

πŸ”₯ Hot off the presses

πŸŽ“ IMPACT+ β€” the #1 self-guided learning destination for digital sales, marketing, and leadership teams β€” is now LIVE! Learn more and create your IMPACT+ account today! With a free account, you get access to my course on how to create a content strategy in the digital age.

This week marks the start of the fifth week that the IMPACT home office in New Haven, Connecticut, has been closed due to the coronavirus pandemic. This means all employees (instead of a percentage) are now working from home full-time. 

Even though I worked from home full-time before I moved up to Connecticut for more than two years, it's been an adjustment... to say the least.  

Of course, I've learned that some things don't change.

Pumpkin still refuses to accept that there's such a thing as "social distancing," especially when I'm trying to, you know, get some writing done, which is hard enough as it is:

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Also, IMPACT community manager, video for sales author, and all-around best human Myriah Anderson continues to have... well... 

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...let's say "intense" reactions to my musings about meal-time options.

Still, more has changed than remained the same. Particularly in terms of how I interact with the rest of my IMPACT family, and I mean that in a very positive way.

Part of this is by design, as IMPACT VP of Talent Natalie Davis and her team have put so much effort into creating genuinely fun and creative ways for all of us to be more connected than ever before. 

Another part, however, is... well, I don't know, actually! 

Going beyond the "let's say what's been left unsaid" conversations I've mentioned before, I've found I'm having deeper and more meaningful discussions than I did previously with a few choice and totally unexpected people in my life β€” both inside and outside out of work. (These chats always leave a grin on my face; the kind you try to stifle, but you just can't.)

It's as if the pandemic has opened a small door for those who need or crave more of... something, anything, whether they realize it or not. 

Yes, like so many of you, I still long for the day when I am allowed to see people again and move about the world. 

When I can hug a friend, go to a local brewery, try wacky and outrageous food I've never had before by ordering blindly off of a menu at a restaurant, spontaneously book a plane ticket to somewhere abroad so I can fall off the map for a little while, share laughs late at night around a campfire, savor the way the warmth of someone's smile feels against the palm of my hand, or just hang out with friends and play nerdy board games.

But for right now, in this moment, I want to cherish these unexpected little interactions and the fact that I am forced to slow down, pause, and see what a gift they really are.

And now, here's THE LATEST...

πŸ‘‰ "How can we help better support our employees now that everyone is working remotely?" (6-minute read)

With so many businesses forced to quickly adopt a work-from-home culture during the coronavirus pandemic, there were inevitably going to be stumbles along the way. Here at IMPACT, over half of our employees work remotely all the time, so, once the pandemic hit, we leaned more heavily into our culture, spruced up our home offices, and prepared to weather the storm. In this interview with IMPACT VP of Talent Natalie Davis, learn exactly how we're boosting morale and supporting our employees who are all now working from home through the coronavirus pandemic.

πŸ’¬ You asked, we answered 

πŸ‘‰ "What are the most common problems content managers face, and how can they solve for them?" (7-minute read)

Even though content managers joining digital marketing teams has (thankfully!) become more mainstream, us professional word wranglers and brand storytellers often deal with challenges β€” like building a marketing content calendar that doesn't suck β€” that no one else in our organization can relate to. This makes our job really tough. In this article from, well, me (ha!), discover the top four problems all content managers face in every industry, as well as how to overcome them β€” a great read for all content managers and the marketing leaders who manage them

πŸ’¬ You asked, we answered 

πŸ‘‰ "How has the coronavirus impacted marketing budget spend, and why is SEO now a greater focus?" (2-minute read)

Businesses all over the world have been turned upside down during the past month. Marketers are feeling the pressure to make tough calls and smart decisions, because one wrong move could cost them dearly. In this unprecedented time, marketers are having to pivot their tactics to react the way the markets and their customers are reacting. But how can they reshape an entire strategy when outlooks and forecasts change daily? In this news item from IMPACT Director of Client Services Katie Pritchard, get the inside scoop about the new report which showcases how marketing budgets are shrinking and why SEO is now in much greater focus than before.

πŸ’¬ You asked, we answered

🎧 Latest shows and podcasts

⚠️ Resources from our pals at Petra

In response to coronavirus, Petra has put together this fantastic resource center for businesses trying to make it through these uncertain times, including webinars, articles, and other valuable insights.

🌢️ Hot topics in Elite

IMPACT Elite is our exclusive Facebook group for the brightest minds in digital sales and marketing. Here's a great thread that's caught our attention:

Also, we're only four members away from 6,000 members in IMPACT Elite! Join us

πŸƒ IMPACTERs on the move

πŸ–¨οΈ Weeklong nonsense

With everything going on in the world, you now get nonsense in every single issue of THE LATEST... 

image (4)-2

If you've ever wondered what I would be like as a printer, that's your answer.

Talk to y'all on Thursday!πŸ‘‹

April 11, 2020

Additional COVID-19 relief funding for businesses, HubSpot's new CMS Hub, and the best website builder for small businesses ...this is THE LATEST!

πŸ”₯ Hot off the presses

πŸŽ‰IMPACT+ β€” the #1 self-guided learning destination for digital sales, marketing, and leadership teams β€” is now LIVE! We already have a ton of content, courses, features, and functionality for you to dive into right now, but we also plan to add much, much more in the coming weeks and months, so you can achieve your most aggressive digital sales and marketing goals. Learn more and create your IMPACT+ account today

If you've been reading this email newsletter for any length of time, you know I spend most of my socially-distanced weekends now wandering around the trails and hiking paths of Connecticut.

east-rock-connecticut

I can't tell you how nice it was to finally see more bold pops of green along my usual route this afternoon. πŸŒ±

My routine is fairly well-established at this point.

No matter what trail I'm on, I usually crank up the same themed, punny-named playlist β€” which you can access for yourself on Spotify or Apple Music β€” and let my mind wander lazily, as my "little grey cells" churn through the events of the preceding week, for somewhere between 1.5 and 3.5 miles.  

Typically, these mental journeys yield Deep Life Thoughtsβ„’. Today, however, when I dared to look inward, I found a petulant, finger-wagging smarty-pants waiting for me with a petty grievance:

Why do people insist on calling something "interesting" when, 90% of the time, "interesting" is a lazy, euphemistic placeholder for what they're really thinking?

In so many cases, when someone remarks "interesting" as a response, what they really mean is:

"Wow, OK. I guess that's one way to look at it."

"What's it like to wake up every morning and be so wrong about everything you do and say all the time?"

"That sounds like a hot mess express."

"Your answer lights me up, but I don't want to appear too excited."

"I don't want you to know what I'm thinking."

Look, I'll admit, I do this, too. 

But, as someone whose job is quite literally words-based, I find this intentional side-stepping of specificity in our language frustrating. 

Oddly enough, I believe the same devious little gremlin that causes so many people to resist being authentic human beings in their content is also the diabolical puppet-master behind the plague that is "interesting."

Fear. 

Somewhere along the way, we decided that "interesting" was the ideal verbal shield for what we're really thinking, because being to open and honest about what we really think makes us afraid. We'd rather play it safe. 

But, as I mentioned during my talk at DSMD last week β€” which can now be accessed with a free IMPACT+ account β€” you will never have a breakthrough moment with anyone in your target audience if you're afraid to stand out and ruffle a few feathers. Otherwise, you will always be utterly forgettable.

And now, here's THE LATEST... 

πŸ‘‰ "What additional federal coronavirus (COVID-19) relief is available for our business?" (2-minute read)

The federal government’s Coronavirus Aid, Relief, and Economic Security Act (or CARES) seeks to shore up the U.S. economy in the face of its unprecedented and abrupt shutdown. Much attention has been paid to the Paycheck Protection Plan within the CARES Act, which at $350 billion, accounts for the lion’s share of the allotment. However, in addition to the PPP, $27 billion more has been set aside to assist SMBs as well. In this article from IMPACT Editorial Content Manager John Becker, learn what other federal relief funding is available for SMBs outside of the Paycheck Protection Program, so your company can weather these challenging times.

πŸ’¬ You asked, we answered 

πŸ‘‰ "What do we need to know about HubSpot's huge announcement about their new CMS Hub product?" (2-minute read)

Earlier this week, HubSpot quietly launched its new CMS Hub. Even though HubSpot launched this update with no big media push due to the coronavirus pandemic, it can be considered one of the company’s biggest launches to date. As HubSpot continues to scale and remain a true all-in-one platform, the release of the new CMS Hub is a big step. In this article from IMPACT HubSpot Trainer Lexie Ward, get the inside scoop on everything you need to know about how the HubSpot CMS Hub can help you build and scale a powerful and optimized website for your company.

πŸ’¬ You asked, we answered 

πŸ‘‰ "There are a lot of website builder options for small businesses out there, but which one is the best?" (4-minute read)

A website builder is an online software used by small businesses to produce or lay out a website design. Many do not require users to have knowledge of development and put the power of building sites within anyone’s reach. But, when it comes to website builders, beauty (as they say) is in the eye of the beholder, as what's best for one business may not be right for another. In this candid analysis from one of my favorite IMPACT front-end developers Daniel Escardo, learn the pros and cons of the top three website builders for small businesses β€” Wix, WordPress, and HubSpot.

πŸ’¬ You asked, we answered

🎧 Latest shows and podcasts

⚠️ Resources from our pals at Petra

In response to coronavirus, Petra has put together this fantastic resource center for businesses trying to make it through these uncertain times, including webinars, articles, and other valuable insights.

🌢️ Hot topics in Elite

IMPACT Elite is our exclusive Facebook group for the brightest minds in digital sales and marketing, with almost 6,000 members.

Here's a great thread that's caught our attention:

❀️ IMPACTers doing good

😑 Weeklong nonsense

With everything going on in the world, you now get nonsense in every single issue of THE LATEST... 

Screen Shot 2020-04-11 at 5.05.56 PM

The savage way spiritual people fight. I am deceased.

Don't πŸ‘ forget πŸ‘ to πŸ‘ wash πŸ‘ your πŸ‘ hands πŸ‘! 

April 9, 2020

4 things you must do when a client cancels, a second coronavirus stimulus bill in the works, and David Meerman Scott on brands that lie ...this is THE LATEST!

πŸ”₯ Hot off the presses

πŸŽ‰IMPACT+ β€” the #1 self-guided learning destination for digital sales, marketing, and leadership teams β€” is now LIVE! We already have a ton of content, courses, features, and functionality for you to dive into right now, but we also plan to add much, much more in the coming weeks and months, so you can achieve your most aggressive digital sales and marketing goals. Learn more and create your IMPACT+ account today

One of my favorite (see: boorish) defense mechanism-laden "Liz-isms" is that I like to say I consider myself emotionally allergic to being wrong or having to admit that a failing on my part is the reason why something went wrong.

Yes, like any normal human being, I find being in the right is much more preferable than dealing with the psychic chafing that often accompanies being slapped with the "You did something wrong!" stick.

But that instinct to avoid the pain of confessing a shortcoming β€” professional or personal β€” is overridden in almost every single case by my insatiable, rabid pursuit of the answer that one question:

Why?

Why did X fall apart? Why did Y fail? Why did Z really happen?

To some, the insistence of understanding "why" can seem superfluous. But, as I learned yesterday upon reading IMPACT Content Marketing Trainer Brian Casey's most recent article, I am not alone:

"The way that my brain is wired, I need to understand the why behind everything," he shared about himself, as he reflected on an unexpected client cancellation β€” a situation in which he thought he was doing all of the right things.

(That's the power of great content. In one sentence, you can feel seen and understood.)

Of course, there are occasions when that devilish three-letter word can cause more trouble than its worth. Still, I believe that the moment we stop asking why whenever possible is the moment we stop moving forward.

We stop learning, growing, maturing.

We arrest

To not ask why is akin to rejecting your own shadow, because the question of why and its subsequent answer exist whether we want to acknowledge them or not. They don't disappear just because we turn our back to them.

Sometimes, we may not like what we see when we ask that question. I get that. I've asked that question many times, only to be met with my own cringe-worthy transgressions, my own inability to deliver, articulate, understand, accept, or compromise in a given set of circumstances. 

As Brian said so eloquently, you need to be at peace with the fact that you can fail and also not be a failure. But you can only get to that point if you're willing to ask "Why?" in those scary moments and risk that you are the answer.

πŸ‘‰ "What should we do when a client cancels on us, so it doesn't happen again?" (5-minute read)

Losing a client sucks. For most of us, though, it’s also a pretty unavoidable reality. When a client relationship ends, it’s human nature to second guess yourself. The trick is to use the moments of doubt and failure to fuel your desire to improve in your role. And, in this emotionally honest article from IMPACT Content Marketing Trainer Brian Casey, you'll learn the four most important things you can do when a client cancels on you, so you can prevent it from happening in future.

πŸ’¬ You asked, we answered 

πŸ‘‰ "What do we need to know about the second potential stimulus bill? Is it actually going to happen?" (2-minute read)

A relative economic bright spot amid the coronavirus (COVID-19) pandemic has been the massive stimulus bill passed by congress late last month β€” the CARES Act. Since the announcement of the legislation, however, experts have warned that $2 trillion might not cover the full economic cost of the coronavirus in the US. Now, lawmakers and financial experts are suggesting that another stimulus bill may be on the way soon. In this article from IMPACT Editorial Content Manager John Becker, get the inside scoop on what the future may hold for a second coronavirus stimulus bill, and what it may mean for you and your business.

πŸ’¬ You asked, we answered 

πŸ‘‰ "What kind of backlash can we face from our customer base if we try to fudge the truth as a brand?" (4-minute read)

Marketers and advertisers have long had bad reputations, but lying or misleading others in public is now so widespread that some marketers even feel no shame in using it as a ploy to get attention. These tactics almost always backfire, however, as building trust is an essential ingredient in creating a brand that lasts. In this much-needed intervention, the peerless David Meerman Scott explains why it's so important to be truthful as a brand, even when it's hard

πŸ’¬ You asked, we answered

🎧 Latest shows and podcasts

⚠️ Resources from our pals at Petra

In response to coronavirus, Petra has put together this fantastic resource center for businesses trying to make it through these uncertain times, including webinars, articles, and other valuable insights.

🌢️ Hot topics in Elite

IMPACT Elite is our exclusive Facebook group for the brightest minds in digital sales and marketing, with almost 6,000 members.

Here's a great thread that's caught our attention:

❀️ IMPACTers doing good

My heart grew three sizes when I heard that IMPACT alums Stacy Willis and Britt Schwartz started a new nonprofit, Every Face Covered, which connects healthcare workers with the personal protective equipment (PPE) they so vitally need in the fight against COVID-19.

🍞 Weeklong nonsense

With everything going on in the world, you now get nonsense in every single issue of THE LATEST... 

Screen Shot 2020-04-09 at 3.25.30 PM

"Socially social-distanced."

Talk to y'all this weekend! πŸ’‹

April 7, 2020

Coronavirus business communication dos and don'ts, how to give back as a business during coronavirus, and why our CLO hates the term "consultant" ...this is THE LATEST!

πŸ”₯ Hot off the presses

πŸŽ‰IMPACT+ β€” the #1 self-guided learning destination for digital sales, marketing, and leadership teams β€” is now LIVE! We already have a ton of content, courses, features, and functionality for you to dive into right now, but we also plan to add much, much more in the coming weeks and months, so you can achieve your most aggressive digital sales and marketing goals. Learn more and create your IMPACT+ account today

Even with everything going on in the world, I find myself in a very good mood today.

It might have something to do with the fact that I got a positively killer night's sleep last night β€” a first in about a week. Or the fact that I was able to spend a lot of time out in the sun this weekend, as I packed six miles worth of trails and hiking in over Saturday and Sunday. (Although I'm a little sun crispy in some spots, heh. Oops.)

While those things are nice, however, I'm pretty sure there are two specific things are responsible for my positive mental attitude today:

impact-dsmd

First, there was the downright magical experience of our virtual, all-day event, Digital Sales and Marketing Day, with 3,001 registrants from around the world. I don't think I could have imagined in my wildest dreams how powerful and unifying that event was. 

Shout out to my girl Chazz, who put it best when she said:

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Second, after months of prep, beta-testing, and course-building, IMPACT+ is now live to the public for membership:

What is IMPACT Plus

"Wait, what the heck is IMPACT+?"

With access to in-depth courses, 75+ keynotes, role-specific forums and virtual peer groups, and much, much more, IMPACT+ is your place for in-depth learning, team alignment, and community support. (In fact, if you're bummed you missed out on all of the #DSMD2020 excitement yesterday, every single session recording can be found inside IMPACT+, so get your butt in there!) 

Of course, not everything is sunshine and otters and roses. Pumpkin got bored and decided to knock my favorite beer glass off the kitchen counter today. In related news, anyone want to buy a cat?

And now, here's THE LATEST...

πŸ‘‰ "What are the most important dos and don'ts of business communications during coronavirus?" (7-minute read)

There's a reason why we've learned on terms like "unprecedented" and "uncertain" when talking about how coronavirus has impacted all of our lives, businesses, and careers. What's happening is unprecedented. The future, in many respects, is uncertain. As an extension of this, many of us digital marketers are navigating this uncharted territory without a playbook. Mostly because many of the rules we used to play by no longer apply. This is particular true when it comes to how we communicate with our audiences as businesses. Which is why IMPACT Content Marketing Trainer Jolie Higazi wrote this fantastic article outlining all of the dos and don'ts of business communication in the age of coronavirus (with examples). 

πŸ’¬ You asked, we answered 

πŸ‘‰ "How can our community give back during this time of crisis?" (6-minute read)

How do you continue your marketing and business efforts while still being sensitive to your buyer’s current state of mind? How can you meet their needs? How can you still offer value? Frankly, IMPACT Head of Editorial Ramona Sukhraj thinks the golden rule still applies: Market to others the way you want to be marketed to. In this article, Ramona showcases countless ways you can give back to your own community, along with examples of companies that are doing good in this time of crisis

πŸ’¬ You asked, we answered 

πŸ‘‰ "Wait, what's wrong with the term consultant?" (3-minute read)

IMPACT Chief Learning Officer Chris Duprey has a beef. Specifically, he has a beef with the word "consultant." At first, you might think these grievances are purely superficial, but you'd be wrong. Chris' issue with the word dates back to the "Bobs" from Office Space. It's a word that's overused to a point that exceeds saturation, and that's a lesson we should all take to heart. To learn more about why IMPACT CLO Chris Duprey is on a one-man mission against the term "consultant," and how we should think about those relationships instead, you'll want to read this article.

πŸ’¬ You asked, we answered

🎧 Latest shows and podcasts

⚠️ Resources from our pals at Petra

In response to coronavirus, Petra has put together this fantastic resource center for businesses trying to make it through these uncertain times, including webinars, articles, and other valuable insights.

🌢️ Hot topics in Elite

IMPACT Elite is our exclusive Facebook group for the brightest minds in digital sales and marketing, with almost 6,000 members.

Here is the one discussion you need to check out this weekend:

❀️ IMPACTers doing good

My heart grew three sizes when I heard that IMPACT alums Stacy Willis and Britt Schwartz started a new nonprofit, Every Face Covered, which connects healthcare workers with the personal protective equipment (PPE) they so vitally need in the fight against COVID-19.

🎀 Weeklong nonsense

With everything going on in the world, you now get nonsense in every single issue of THE LATEST... 

belle-and-the-townspeople

Until next issue! πŸ’‹

April 4, 2020

Facebook ads during the COVID-19 pandemic, are LinkedIn ads even worth it, and where you should be hosting your sales and marketing videos ...this is THE LATEST!

πŸ”₯ Hot off the presses

🚨 Critical COVID-19 resources 

🌎Digital Sales & Marketing Day β€” a virtual event that will empower you and your business to thrive during these uncertain times β€” is happening THIS UPCOMING MONDAY. Will I see you there? (Psst! You can still get your ticket for $39 with the code "LIZ" rather than paying full price. You're welcome.)

In the last issue of THE LATEST, I explored some of the menacing emotional cliffs I've been flirting with recently. To the overwhelming number of you who sent replies empathizing, opening up about your own emotional ups-and-downs, and sharing touching personal stories, thank you. You made me feel less alone.

It's with these tumultuous feelings in mind, however, that I want to pivot today's discussion.

The emotional toll this pandemic has taken on all of us cannot be overstated. Not only are each of us carrying feelings of anger, grief, and confusion for ourselves, we are also doing so for those around us β€” our friends, our families, our coworkers, and for the world at large.

But IMPACT COO Brie Rangel reminded all of us on the management team earlier this week that we must focus also on what we are grateful for during this time. It helps us heal and prevents us from being consumed. 

So, I thought I would share a few of the things I'm grateful for today β€” aside from y'all, of course β€οΈ β€” and if you would also like to share, you know my inbox is always open.

I am grateful for Pumpkin. She makes me sneeze, and she's bossy and needy, but her fuzzy companionship has been an unexpected gift in my life the past year.

I am grateful for my IMPACT family. I have no words that can adequately express the gratitude and comfort you inspire.

I am grateful for all of you fellow digital marketers out there who are also struggling mightily every single day to find the best euphemistic phrases for what's happening right now for your copy. Indeed, these are unprecedented, uncertain, trying, challenging, confusing, confounding, risky, incalculable, and difficult times. I see you. You are not alone.

I am grateful for Cap'n Crunch Crunch Berries cereal. I ate you for dinner twice this week. And I regret nothing.

I am grateful for the sports swag happy hour Connor DeLaney hosted last night. It was a freaking blast:

Screen Shot 2020-04-03 at 5.18.51 PM

Go Nats! 

I am grateful for the conversations I'm having right now that I might not otherwise have had. This pandemic is opening up old and new doors alike β€” because if you're not going to say what's previously gone on unsaid right now, when will you?

I am grateful for my mother's collection of family recipes and cookbooks. I've had so much fun working my way through them. Although the "unusual apple salad" sounds utterly horrific. Just... why?

I am grateful for the AllTrails app, which has helped me get outside, explore, and find peace with the sun shining warmly on my face. (In fact, after sending this bad boy, I'm heading out to Sleeping Giant.) 

***

That list could go on and on, but it's a good start for right now.  

For now, enjoy THE LATEST! I've structured the content differently in this issue, because there is a lot of digital sales and marketing ground we need to cover. So, let's get into it.

πŸ‘‰ Today's featured articles and insights

πŸ† Most popular coronavirus-related resources

Explore all coronavirus-related content from IMPACT.

⚠️ IMPACT's new virtual strategy services and workshops

Learn how we can help train your marketing and sales teams to thrive in this new video-first, virtual world:

🎧 Latest shows and podcasts

⚠️ Resources from our pals at Petra

Not only do we coach our own clients, we have our own coaches at IMPACT, as well β€” the incredible and inspiring team at Petra, whose sole goal is to help businesses and entrepreneurs thrive. 

In response to coronavirus, Petra has put together this fantastic resource center for businesses trying to make it through these uncertain times, including webinars, articles, and other valuable insights.

🌢️ Hot topics in Elite

IMPACT Elite is our exclusive Facebook group for the brightest minds in digital sales and marketing, with almost 6,000 members.

Here is the one discussion you need to check out this weekend:

🚿 Weeklong nonsense

With everything going on in the world, you now get nonsense in every single issue of THE LATEST...

Screen Shot 2020-04-04 at 12.18.52 AM

I watched this video 10+ times last night. And another five times just now.
Oops.

Stay safe this weekend! 

April 2, 2020

How to apply for the coronavirus Paycheck Protection Program, 6 ways you're tanking your content strategy, Google's $320 million gift to SMBs during coronavirus ...this is THE LATEST!

πŸ”₯ Hot off the presses

🌎Digital Sales & Marketing Day β€” a virtual event that will empower you and your business to thrive during these uncertain times β€” is happening THIS UPCOMING MONDAY. Will I see you there? (Psst! You can still get your ticket for $39 with the code "LIZ" rather than paying full price. You're welcome.)

You know what's hard? Being creative and open and honest when you really don't want to. To write words and affect positive change when all you want to do is curl up in a ball and block out the world. 

Typically, I do a pretty good job of masking these feelings.

When someone gets too close, I'll smooth out the rough emotional edges with pointed sarcasm or deflective humor. Or I'll throw up a photo like this one from a hike I took earlier this week...

IMG-6131

...to make it seem as if I'm Living My Best Lifeβ„’ even though the world is on fire and the emotional hits just keep on coming. 

Why am I talking about my unimpeachable status as the Grand High Priestess of Emotional Deflection? Well, I've always committed myself to being 100% honest with all of you in this newsletter. Sometimes a little too honest, heh. (Remember New Year's?)

And I almost broke that promise with this issue.

You see, I spent a good portion of last night and this morning trying to craft today's letter β€” and the results were absolutely atrocious.

I wanted to inspire. I wanted to be creative and open and affect positive change. But every time I put virtual pen to paper, all of the beautiful words rang hollow. Like a shiny coat of paint that looks like liquid bliss in the can, but still does a poor job of covering up the splinters and fractures.

Finally, it dawned on me as I was talking with Kristen this morning that a lot of us do this. We wake up, we plaster on the smile, and move about the world as if it's a sin to sometimes admit the truths hidden behind our well-fortified walls. 

I think it's particularly important, however, in times like this to stop doing that. I believe it's OK to admit fear, anger, self-doubt, crippling exhaustion, and all of those little emotional gremlins that lurk around the edges. 

I also believe it's OK to express those types of emotions in your content β€” especially right now, when it almost feels like a lie of omission to not acknowledge the moment that we're all in.

We're living and working and leading and marketing and selling in a time when many of us are only experiencing human interactions within the confines of a virtual Zoom window.

More than ever, so many of us β€” including your ideal buyers β€” are craving genuine connection.

To feel the light of being seen. 

So, now is the time for compassion and building lasting relationships, not obfuscation and false platitudes. Now is the time when our commitment to building trust in our respective industries will be put to the test.

How will you measure up?

πŸ‘‰ "How do we apply for the Paycheck Protection Program for our company, and what are all of the required documents we'll need?" (2-minute read)

The Coronavirus Aid, Relief, and Economic Security Act (CARES Act) is the largest stimulus package ever signed in U.S. history. Earlier this week, we recapped what this bill means for small businesses, how to know if your business qualifies for the Paycheck Protection Program, and how you should plan to take advantage of it. This article from IMPACT CEO and founder Bob Ruffolo breaks down what you need to know about the Paycheck Protection Program application process so you can protect your business.

πŸ’¬ You asked, we answered 

πŸ‘‰ "Our content strategy isn't generating the results we expected β€” what are we doing wrong?" (10-minute read)

For marketers, sales leaders, and CEOs of companies who are working feverishly to get their share of the pie, nailing your content marketing strategy is key to the future growth of your company. Unfortunately, thousands of companies get it wrong, month after month. So, how do you know you’re tanking your content marketing strategy and what can you do to fix it? This deep-dive from IMPACT Digital Sales and Marketing Advisor Melissa Prickett outlines the six most common root causes of failing content strategies, as well as a plan to turn things around.

πŸ’¬ You asked, we answered 

🌎 "How can we train our marketing and sales teams to thrive in this new video-first, virtual world?" (Here's how)

From changing the way you communicate with customers to how to deliver your services, shifting to a virtual way of doing business can be daunting. Get the proven strategies and expert guidance your company needs to thrive in any economic climate.

πŸ‘‰ "How is Google helping out SMBs during the coronavirus pandemic, and what do we need to know about the $320 million in ad credits being offered?" (2-minute read)

Last week, Google and Alphabet CEO Sundar Pichai announced plans to help small to mid-sized businesses during the coronavirus pandemic. Specifically, this help from Google will come in the form of $320 million in Google Ads credits to help eligible SMBs reach their target audiences. But which businesses are eligible for these credits, and how else is Google empowering companies to weather this storm? In this article from IMPACT VP of Marketing Vin Gaeta, you'll learn everything you need to know about the $320 million Google is offering up in credits, as well as other ways the search giant is trying to make a difference.

πŸ’¬ You asked, we answered

🎧 Latest shows and podcasts

⚠️ Resources from our pals at Petra

Not only do we coach our own clients, we have our own coaches at IMPACT, as well β€” the incredible and inspiring team at Petra, whose sole goal is to help businesses and entrepreneurs thrive. 

In response to coronavirus, Petra has put together this fantastic resource center for businesses trying to make it through these uncertain times, including webinars, articles, and other valuable insights.

🌢️ Hot topics in Elite

IMPACT Elite is our exclusive Facebook group for the brightest minds in digital sales and marketing, with almost 6,000 members.

Here are the conversations you should be checking out:

🚿 Weeklong nonsense

With everything going on in the world, you now get nonsense in every single issue of THE LATEST...

shower-place

Quite literally me at 5:45 a.m. and then 6 a.m. this very morning.

Later, squares!