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The Latest Digital Marketing News by IMPACT
November 29, 2018

Google Rolls Out "Zero Search Results," Technical Video Details You Can't Miss, & Pinterest Teaches Us a Lesson in Personalization... This Is The Latest!

I've come to the conclusion that I must like pain. There's no other logical explanation as to why I became a marketer. 

Think about it. Just when we start to get comfortable with a certain process or set of rules, someone comes along and says, "Hey, Google broke this, and here are the 17 reasons why you're failing at video and didn't realize it -- enjoy your bagel!"

Although, I guess that's part of the fun of what we do, right? 

Every morning, we wake up to a digital industry that is constantly evolving and changing. And that's exciting.

Some Think Google's New "Zero Search Results" Is a "Slippery Slope" for SEO ๐Ÿ˜ก

As SERPs and featured snippets have become more robust, us marketers have joked that Google is making it so web searchers don't even need to get to our websites to find the answers their looking for. Well, now that's a reality, as Google has started rolling out "no search result" answers in mobile. While it's limited to simple queries like time and calculations, many are saying this is a "slippery slope" update for SEO. In this article, IMPACT Account Executive Iris Hearn lays out what you need to know about this controversial new Google update.

The 7 Most Important Technical Details to Keep in Mind for Your Marketing Videos ๐Ÿ“ฝ๏ธ

Creating a successful marketing video requires more than a great concept and a killer script. You also need to remember the technical aspects that we often take for granted, like white balance and ensuring your subject has enough "headroom" -- literally the space above their head -- so a shot doesn't appear to be claustrophobic. Thankfully, our video editor Megan Lang is here to outline the seven technical aspects of video you can't overlook.

Pinterest Teaches Marketers a Lesson About Personalization with New Holiday Campaign ๐ŸŽ

My favorite part of the holiday season is watching the eyes of a loved one light up because I'm awesome and gave them the perfect gift. My least favorite part of the holiday season? Actually finding that perfect gift. Pinterest to the rescue! The virtual inspiration board giant has partnered with retailers like Macy's and Etsy to create personalized marketing tools to help you choose the perfect gift. But as IMPACT Account Supervisor Kaitlyn Petro shares in this article, there's a lot us marketers can learn about personalization from Pinterest's yuletide campaign.

... When You're All Ears (& Eyes) ๐Ÿ‘€

Save the Date ๐Ÿ“…

  • Learn How to Newsjack Your Way to Media Attention This December! In this upcoming webinar, one of the leaders of the newsjacking movement, David Meerman Scott will teach you how to boost traffic and grab more eyes using strategic real-time marketing & news. Register here and join us December 10!

What's the coolest bit of marketing trivia or news that's rocked your world recently? Shoot me an email!

(Psst! If you got this from a friend and haven't subscribed yet, join the fun here.) 

Toodles!

November 27, 2018

WordPress Gets Non-Coder Friendly With Its New Editor, How to 10x Your Lead Gen Like MOV-ology, & Game-Changing Tools You Haven't Heard Of... This Is The Latest!

With Thanksgiving behind us and retail madness in full swing, you're probably spending more time monitoring your Amazon order deliveries than you are the latest marketing headlines. Luckily, we're doing that for you, as always.

No need to thank me. ;)

The New Gutenberg WordPress Editor Will Make It Easier for Code Averse Marketers to Maintain a Website ๐Ÿ’ป

Gutenberg is on its way, and unlike previous iterations, this one promises to be far friendlier to non-coders (like yours truly). With its new module-based, drag-and-drop interface, marketers will be able to make updates without the help of a web developer, but this change isn't without its concerns. IMPACT Designer, Joel Waggener, explains the good and bad in this article.

MOV-ology Co-Founder Peter Norton Dishes On How They Used Remarketing to 10x Their Lead Capture ๐Ÿ’ฏ

This week on The Inbound Success Podcast, MOV-ology Co-Founder Peter Norton talks about how his company overcame web form abandonment to explode their lead capture numbers. Our VP of Marketing Kathleen Booth uncovers how they did it and you can too here.

These 6 Little-Known Tools Could Transform Your Marketing Strategy & Tactics ๐Ÿ”จ

In digital marketing, there seems to be a new tool every day (and honestly, there probably is), but never fear! Our all-new segment IMPACT Toolbox highlights awesome new tools you've never heard of, but need to try! In this new article, Front-End Developer, Morgan VanDerLeest shares six for transcription, SEO, live chat, and more.

... When You're All Ears (& Eyes) ๐Ÿ‘€

Save the Date ๐Ÿ“…

  • TODAY! Don't Miss Our Elite Conversation with Salma Jafri! At 10:30 a.m. live in Elite, we're chatting with renowned international speaker, strategist, and personal branding and video expert, Salma Jafri! Salma is an amazingly insightful and entertaining speaker that I never miss at conferences, so don't miss out. Hit this link to get reminded and join us.
  • Hey Chicago, Don't Miss CHIx TOMORROW! Tomorrow, the Chicago HubSpot User Group is hosting its biggest meet up of the year featuring seven short, motivational, powerful and industry-related talks (think TED style) from your fellow HUG members. Register for free here!
  • Learn How to Newsjack Your Way to Media Attention This December! In this upcoming webinar, one of the leaders of the newsjacking movement, David Meerman Scott will teach you how to boost traffic and grab more eyes using strategic real-time marketing & news. Register here and join us Dec.10th!

What tools are you testing out? And what gadgets did you grab on Black Friday? Hit reply and let me know!

And as always, if you got this from a friend and haven't subscribed yet, join the fun here. 

Talk soon!

November 24, 2018

Warner Bros. Unique PPC Strategy Delights Fans (and Surprise Marketers) on YouTube, GoDaddy Shows You How to Nail Customer Service, & Sweet Potato Casserole...This is THE LATEST!

I haven't been "back to school" in nearly 8 years, but my days are still chockfull of lessons, I tell you what.

Today, as I'm still coming out of my Thanksgiving and Black Friday haze, I bring you some of the week's most valuable marketing lessons from three global brands.

Let's get to it -- Class is already in session: 

Warner Bros. Challenged Everything We Know About PPC Letting Users Watch The Entire LEGO Movie for Free in a Genius YouTube Ad ๐Ÿ“บ

Marketers preach the power of PPC for generating leads & traffic all the time. However, yesterday, movie house Warner Bros. challenged everything we know by letting fans watch the full-length LEGO Movie in a YouTube Ad attached to the sequel's trailer. The result was a ton of customer delight and valuable lessons to brands on paid ad strategy. Account Executive Nick Bennett explains the genius behind "Brick Friday" here.

5 Customer Service Lessons Our VP of Talent Learned From GoDaddy ๐Ÿ™‹๐Ÿฝ

Even in our digital marketplace, good human-to-human customer service can go a long way. Our VP of Talent, Natalie Davis, experienced this first-hand when she made a call to GoDaddy recently. She walked away with not only an amazing experience, but five customer service lessons for all marketers, shared here.

These 10 Easy Tactics Can Turn You Into A Marketing Powerhouse Like Apple [INFOGRAPHIC] ๐ŸŽ

Apple is one of the most highly admired brands in the world both by consumers and marketers, but their strategies are actually quite simple. In this infographic shared by yours truly, you'll learn 10 tactics even small brands can replicate from the product marketing powerhous

November 22, 2018

Seriously Weird Thanksgiving Stock Photos, Yet Another Facebook Outage, & Digital Transformation Is a Real Game Changer for Businesses... This Is THE LATEST! 

Happy Thanksgiving! 

"Whoa, is Liz working today?" 

Never fear. The answer to that question is an enthusiastic, plaid pajama-clad "Nope!"

As this hits your inboxes, I'm in our kitchen drinking lots of coffee, more than likely yelling at our cat to get off the kitchen counter, and whipping up my annual Thanksgiving morning casserole, which features flaky biscuits, an aggressive amount of cheese, turkey sausage, lots of fresh herbs and seasonings, and 12 -- yes, 12 -- eggs. It's so good.

('Tis the season for burying my weight scale in the back of a closet, am I right?) 

Anyway, aside from rich, ooey-gooey breakfast bakes, lots of turkey and stuffing, and pie, the IMPACT team has a lot to be thankful for this year:

Here's THE LATEST, you turkeys:

17 Weird Thanksgiving Stock Photos to Fuel Your Nightmares ๐Ÿ—

What do a pilgrim pimp, a turkey inviting a masked pig to a party, and a pilgrim DJ wearing a turkey mask have in common? They're Thanksgiving-themed stock photos IMPACT Head of Editorial Content Ramona Sukhraj found for this totally wacky list -- because someone woke up one morning and said, "You know what this world needs? A 'funny closeup of smiling male Caucasian medical doctor listening with stethoscope for heartbeat of baked Thanksgiving turkey' photo in our lives." Have a laugh at the full list of 17 oddball Thanksgiving stock photos and enjoy five tips for picking stock photos that aren't terrible. 

Facebook & Instagram Went Down Again This Week & Marketers Have a Lot to Say About It ๐Ÿ˜ 

For the third time in a little over a month, Facebook went down -- and going into Black Friday weekend (the official kickoff of holiday shopping season), a lot of marketers were not happy about it. But for many, it was more than just another disruption to seasonal marketing promotions. As Stephanie Baiocchi of IMPACT put it, "The outage itself doesnโ€™t affect my opinion of Facebook, but the frequency with which they have been happening lately definitely does." Here's my wrap-up of the third Facebook and Instagram outage, as well as candid insights and advice from our in-house Facebook and social media experts. 

Digital Transformation Isn't Just a Buzzword; It's a Big Deal for Your Business (& Your Sales Teams)๐Ÿ’ก

Youโ€™ve probably heard the term digital transformation, but what does it mean for you and your organization? Do you really know what it is and why it matters? DM Training CEO and lead trainer Steve Bookbinder shares with our readers that digital transformation has opened the door for increased transparency and opportunities for collaboration across teams of all kinds -- but especially sales. Learn more about digital transformation and what it means for your business in this insightful article from Steve Bookbinder.

Save the Date ๐Ÿ“…

  • Hey Chicago, Don't Miss CHIx! Next Wednesday on November 28, the Chicago HubSpot User Group is hosting a can't-miss meet up featuring seven short, motivational, powerful and industry-related talks (think TED style) from your fellow HUG members. Register for free here!
  • Learn How to Newsjack Your Way to Media Attention This December! In this upcoming webinar, one of the leaders of the newsjacking movement, David Meerman Scott will teach you how to boost traffic and grab more eyes using strategic real-time marketing & news. Register here and join us Dec.10th!

OK, everyone. My request for you today is simple:

Don't reply to this email. With anything.

It's Thanksgiving. You should be spending that time with friends and family -- if you celebrate it -- instead of replying to an email from a stranger on the internet.

But don't worry. I'll be back next week with more shenanigans and blatant attempts to fill my inbox with something other than overdue content alerts. 

(Psst! If you got this from a friend and haven't subscribed yet, join the fun here.) 

Toodles,

November 20, 2018

Augmented Reality in Snapchat Gets More Accessible for All, a 1% Drop in Email Churn Means a Big Boost for Business, & Instagram's New Holiday Shopping Features... This Is THE LATEST! 

You know what question keeps me up at night... is a cheesecake really a cake or a pie? But we're getting off topic. A more relevant question might be what's keeping your team from creating a Snapchat filter or improving its email conversion rates? 

Here's the latest scoop:

Snapchat's Lens Creative Partners Program Will Help Even Smaller Brands Create High-Quality Augmented Reality (AR) Filters ๐Ÿ“ฑ 

Despite competition from Instagram, one of Snapchat's strongest remaining differentiators is its impressive A.R. facial filters -- but they certainly don't come easily. Today, Snapchat announced a new program to help brands and marketers more easily find qualified developers and agencies to make their filter dreams a reality. Account Executive Iris Hearn details everything you can expect from Snapchat here. 

Val Geisler Shares Her Secrets to Reducing Email Churn & Boosting Conversion Rates for SaaS Companies!  ๐Ÿ’Œ

From the discovery process she uses to craft strategies, to how she determines senders and formats, renowned email expert Val Geisler shares how she's delivered amazing results for her SaaS clients in the latest episode of the Inbound Success Podcast with our VP of Marketing, Kathleen Booth.

3 New Shopping Features on Instagram to Help eCommerce Brands Boost Sales During the Holidays ๐Ÿ›๏ธ

This holiday season, Instagram is giving brands more ways to drive traffic to their products and to encourage shopping behavior in users with three new exciting features. In this article, IMPACT Design Supervisor (& Repeat Instagram Shopper), Jessie-Lee Nichols dives into the 3 new additions and how they can help your brand. 

Save the Date ๐Ÿ“…

  • Hey Chicago, Don't Miss CHIx! Next Wednesday the 28th, the Chicago HubSpot User Group is hosting a can't-miss meet up featuring 7 short, motivational, powerful and industry-related talks (think TED style) from your fellow HUG members. Register for free here!
  • Learn How to Newsjack Your Way to Media Attention This December! In this upcoming webinar, one of the leaders of the newsjacking movement, David Meerman Scott will teach you how to boost traffic and grab more eyes using strategic real-time marketing & news. Register here and join us Dec.10th!

What are you working on this week? Or if you're in the U.S, how are you celebrating Thanksgiving? Hit reply and let's chat. :)

And as always, if you got this from a friend and haven't subscribed yet, join the fun here. 

November 17, 2018

Beautiful Branded Bots, Sneaky Subscriptions, and Google Tools Unite...This is THE LATEST!

Hey there, good looking.

The weekend is once again upon us. Here are the biggest headlines and insights you need before you finish binging The Haunting of Hill House and finally get that laundry in the dryer... (I mean, seriously, it's been hours.)

Here's THE LATEST:

Just Your Friendly Neighborhood Robots [INFOGRAPHIC] ๐Ÿค– 

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Across a host of industries and organizations, A.I. and bots are transforming marketing by streamlining processes and humanizing customer interactions. Who's doing it right? In this article from Account Executive Rachel Palmateer, you'll find 28 beautiful bots to help you plan your own strategy. Click here for a little bot inspiration.

 

Google's Had Enough of Your Unclear Subscriptions ๐Ÿ™…๐Ÿฝ

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Everybody loves a little mystery -- except when it comes to subscriptions and especially not if you're Google. The tech giant just announced new regulations that penalize websites with unclear subscription pages by slapping a big, ugly warning in front of their visitors. IMPACT Designer Ashleigh Respicio dives into what's happening and how you can avoid the scarlet warning, in this article. 

And we're not done with Google yet...

PageSpeed Insights & Lighthouse Unite! ๐Ÿ‘๐Ÿฝ

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Your data is only as good as what you do with it. Unfortunately, what Google recommended you do next may have varied across its tools -- until now. Two of Google's most crucial tools are now working together to help you make your website faster. Development Supervisor Melissa Smith decodes this news and what it means for you here. 

... When You're All Ears (& Eyes) ๐Ÿ‘€

Weekend Nonsense ๐ŸŽ‰

This week, I'd like to take a moment to pay homage to one of the greatest storytellers of all time, Stan Lee. The comic book legend passed away on Sunday, but he will forever be remembered for the universe he created, unforgetdiv tales he told, and the kickass cameos he made for nearly 30 years. Check out some of the best below: 

Screen Shot 2018-11-16 at 4.35.41 PM
Rest in Peace, Stan. 

What's your favorite Stan Lee memory? Hit reply and share them with me!

And as always, if you got this from a friend and haven't subscribed yet, join the fun here. 

Excelsior, 

November 15, 2018

Women in the Workplace, Podcast Discovery with Pandora, & Mission Statement Inspiration!

For me, inspiration can take many forms -- a design mood board on Pinterest centered around jewel tones, a humorous Andy Borowitz essay in the New Yorker, or seeing an original Picasso for the first time with my own two eyes.

But in this moment, the thing I find most inspiring is a silly joke I heard recently:

Two muffins are sitting next to each other in an oven. One turns to the other and says, "Geez, is it hot in here?" The other swivels around in a panic and replies, "OH MY GOD, A TALKING MUFFIN!"

I know it's ridiculous, but I'm a sucker for absurd, food-based humor.

Anyway, here's THE LATEST ... 

What It Really Takes to Bring Equality into the Workplace ๐Ÿ‘ญ

lucky-orange-team

The numbers don't lie -- research shows that organizations run in some capacity by women are more profitable, innovative, and respected. Unfortunately, nearly half of all women in the workplace will have to deal with some sort of discrimination. So, how can business owners foster an environment and culture that encourages women at every point of their career? In this candid article, LuckyOrange Content Marketing Manager Angela Bowman shares that it's not always as easy as it seems.

Pandora Is Helping You Get Your Podcast Found Faster ๐ŸŽง

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Have you ever finished binging a podcast but don't know what to listen to next? Pandora is now making it easier to find your next podcast obsession with their discovery-based Podcast Genome Project, which serves up personalized content recommendations for listeners curated by both human hands and technology. But as IMPACT Designer Joe Rinaldi explains in this article, Podcast's Podcast Genome Project is also a big win for marketers. 

What Does a Great Mission Statement Look Like? ๐Ÿค”

mission statement examples

Writing a mission statement isn't easy. In a few succinct words, you need to inspire your audience and employees with a bold vision of what the future could be, and explain exactly what it is that you do. On top of that, a great mission statement should also perfectly complement your purpose and core values. (Whew.) Thankfully, IMPACT Director of Event Marketing Jen Barrell has curated this exceptional list of 12 fantastic mission statement examples (and three duds) for inspiration.

... When You're All Ears (& Eyes) ๐Ÿ‘€

Save the Date ๐Ÿ“…

OK, I recently finished season two of the Slow Burn podcast, and I don't know what to listen to next. I know I want something marketing related, but I want to hear from you -- what are your favorite marketing podcasts that you're listening to right now?

Save me from my empty podcast playlist by replying to this email.

And as always, if you got this from a friend and haven't subscribed yet, join the fun here. 

Catch ya later, 

November 13, 2018

The Facebook Blackout, Separate but Equal Websites, and Bots in 2019!

Ok, I have a confession, friend.

When I was 5 or 6 years old and watched Short Circuit 2 for the first time, I nearly cried watching Johnny 5 bleed battery fluid. (Sorry for the spoiler, but hey, it's been out for 30 years; That's on you.) The lovable robot was just that real to me.

Today, bots are common in many marketing strategies and judging by some of the statistics shared in one of today's articles, it's clear many consumers feel a kinship as real with them as I did with Mr. Johnny 5.

Find that and more in THE LATEST below...

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How to Survive a Facebook Blackout

You may not have noticed it, but yesterday afternoon, Facebook went down across parts of the East Coast, Midwest, and even Mexico, Brazil, and Europe. With so many pages, groups, and campaigns hosted on Facebook these days, how can your brand survive if it happens again? IMPACT Director of Audience Engagement & Community Stephanie Baiocchi has three tips for you!

latest-secondary-website-featured

Sometimes It's OK to Be Separate but Equal -- with Your Brands

Did you know Ben & Jerry's ice cream and Axe body spray are owned by the company? I know I was shook when I learned that. Sometimes companies own brands that are so unrelated, they demand their own website. Not sure if your secondary brand needs a space of its own? IMPACT Project Manager Melanie Moore ends the debate once & for all in this article.   

latest-chatbots-2019-featured

Let's Talk About Bots, Baby. [INFOGRAPHIC]

With their effects on efficiency, user experience, and business bottom lines, it's no wonder chatbots are such a hot topic in the marketing world right now. In this handy infographic shared by IMPACT Account Supervisor Kaitlyn Petro, you'll learn some impressive statistics on where chatbots are today and where they're going in 2019. Here's where bots are going in 2019.

... When You're All Ears (& Eyes) ๐Ÿ‘€

Save the Date ๐Ÿ“…

  • Join Our Elite Conversation TODAY! At 2 p.m. ET, we're chatting with Campaign Creators Marketing Strategist, Tammy Duggan-Herd, Ph.D. about inclusivity in marketing, leveraging your network, and community building for your brand! You won't want to miss it: Get reminded right on Facebook here.

So, what did do you during Facebook's unexpected outage yesterday? (I mean, besides freak out like I did.) Hit reply and let me know! ๐Ÿ˜Ž

And as always, if you got this from a friend and haven't subscribed yet, join the fun here. 

Catch ya later, 

November 11, 2018

Instagram Hashtag Changes, More Google Ad Metrics, & Less Funding for MarTech!

The weekend is finally here; Go and enjoy it!

But first, here's THE LATEST to ponder as you venture out.


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Google's Getting Real About Ad Positions

Imagine trying to pick someone up from the airport -- but they refuse to tell you where. That's pretty much the experience Google served up to Ads customers before announcing a bunch of new metrics this week. Customers will now be able to more precisely report where their ads are positioned amongst other important data. Account Supervisor Kate Fodera dives into all of the exciting new metrics, in this article. Show me the metrics!

latest-martech-funding-featured

Investors Are Giving MarTech the Cold Shoulder in 2019

It's no secret. The advertising and MarTech market has been flooded with fresh products in the past few years, but all that is likely to change. Due to saturation and GDPR concerns, investors are expected to cut back MarTech funding in 2019. Here's why that isn't necessarily bad news from IMPACT Account Coordinator, Dan Baum. 

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New Instagram Hashtag API Comes with Limits AND Possibilities

Reaching #instafame is about to get a little bit harder. This week, Instagram announced its new Hashtag Search API will limit business accounts to just 30 unique searches a week. But don't stress too much, they're also adding & improving a host of other great features for marketing and business users to capitalize on. IMPACT Design Supervisor, Jessie-Lee shares the scoop here. 

... When You're All Ears (and Eyes) ๐Ÿ‘€

Save the Date ๐Ÿ“…

  • Missed Fast Forward? You can check out all the recordings from Vidyard's 3-day video summit for free here! Just hit login and register if you haven't already, and keep an eye our for the session from IMPACT's Zachary Basner & Myriah Anderson under Video Selling!
  • IMPACT Elite Live Conversation with Tammy Duggan-Herd, Ph.D. Mark your calendars for another eye-opening IMPACT Elite Live Conversation -- this time with Campaign Creators Marketing Strategist Tammy Duggan-Herd, Ph.D. on Nov. 13 at 2 p.m. Eastern. This is the third of a four-part Live Conversations series, but you can also go ahead and get reminded right on Facebook here.

Weekend Nonsense

Earlier this week, millions across the globe celebrated Diwali, one of the largest (and one of my favorite) Hindu festivals of the year. If you're not familiar with it, you can read up on it here, but frankly, I'm just looking for any reason to share this Diwali rendition of Adam Sandler's "The Hanukkah Song" from The Office. Check it out:

Screen Shot 2018-11-09 at 4.52.36 PM

Boom! You're all ready for the coming week. Speaking of which, what are you working on? Hit reply and let's chat. 

And as always, if you got this from a friend and haven't subscribed yet, join the fun here. 

Talk soon, 

November 8, 2018

Conquering Writer's Block, Social Voting, & Prospects Who Haggle!

Look, I'm a good citizen. I understand that voting this past Tuesday was important for our country and stuff.

But there's still an eensy weensy, tin-foil-hat-wearing part of me that's convinced the intersection of Election Day and social media is really just a big fat conspiracy perpetrated by a nefarious "I Voted!" sticker organized crime syndicate.  

There's no evidence to back it up, I know. But there's no evidence to prove me wrong either. ๐Ÿค

Here's The Latest ... 

business-blog-prompts-writers-block

Kiss Writer's Block Goodbye with These 68 Fresh Blog Topic Ideas

Have you ever sat down at your computer knowing you need to write a blog post, but you can't seem to mentally will an idea -- good or bad -- of what you should write about into existence? Psh, that's never happened to me; I'm too awesome for that. But let's say, hypothetically, I could relate to how you're feeling. I'd probably want to read through this comprehensive list I put together of 68 blogging prompts across a wide range of topic areas.

Screen Shot 2018-11-08 at 6.46.24 AM

What We Can Learn from Social Networks & the Midterm Election

While there may not be a conspiracy afoot, you can't deny that Facebook, Instagram, and Snapchat did a fantastic job enabling users to create a social moment out of voting this past Tuesday. But what can us marketers learn from these social giants about fueling a movement and building a sense of community? Our Head of Editorial Content Ramona Sukhraj provides her analysis of this year's "social election" for marketers in this article.

sales-objections-price

"But Another Agency Said They Can Do It Cheaper..."

Hearing this kind of pushback from a prospect can be frustrating, but they might just need to be educated on the value of services you're providing to them. On the other hand, their price-haggling might be an indicator they're not the right fit for your agency. Should you let them walk away and go to the cheaper option? Jason Swenk says, "Maybe." Read Jason's article on how to handle the most common sales objection agencies face -- price.

... When You're All Ears (& Eyes) ๐Ÿ‘€

Save the Date ๐Ÿ“…

  • IMPACT Elite Live Conversation with Tammy Duggan-Herd, Ph.D. Mark your calendars for another engaging and insightful IMPACT Elite Live Conversation -- this time with Campaign Creators Marketing Strategist Tammy Duggan-Herd, Ph.D. on Nov. 13 at 2 p.m. Eastern. This is the third of a four-part Live Conversations series, but you can also go ahead and add the event series to your calendar now.

OK, one last request before I get to work. I want you to reply to this email with your answer to this question:

What's the best piece of advice you've gotten for getting over writer's block? 

Mine is from an English teacher. She said, "Write something -- anything -- down. Seriously, just one awful sentence that's marginally related to the topic. You'd be surprised how little you need to get over the blank screen hump." 

No joke, her trick totally works.

I'll share my favorite answers from you all next week! 

Don't forget, if you got this from a friend and haven't subscribed yet, join the fun here. 

Talk soon, 

November 6, 2018

Facebook's Storied Future, Welcome Emails, and Video Editing for Any Budget!

So, this past weekend, I was in New York City celebrating a friend's birthday and, like any good group of millennials, we spent it stuffing our faces -- but only after we staged the perfect photos for our Instagram Stories. 

As much of an eye-roll as this may be for some, according to Mark Zuckerberg, over a billion others are eating this behavior right up. Here's the scoop... 

latest-facebook-stories-featured

Stories Are The Future of Facebook

Whether its Instagram, Whatsapp, or Facebook itself, more people are viewing & engaging with social media "stories" than standard newsfeeds/profiles, these days. That's why on Facebook's Q3 earnings call, Mark Zuckerberg did not hold back on declaring them "the future" of the platform. Pun Very Much Intended -- Here's the Story from IMPACT Account Strategist, David Little.

latest-welcome-email-featured

Willkommen And Bienvenue... Welcome! [INFOGRAPHIC]

Just like entering new social situations (or a beloved Broadway musical), research from this infographic by Invesp shows consumers who get an introduction to a brand via a welcome email are more likely to buy and be more engaged long-term. Explained by yours truly -- This is Why Your Brand Needs to Say Hello to a Welcome Email

latest-editing-software-featured

And The Oscar for Best Editing in a Marketing Video Goes To...

Like writing, precise editing can make or break the narrative, message delivery, and overall impact of your marketing videos -- but you'll need the right tools. In this article, IMPACT Video Editor, Megan Lang shares 14 great editing softwares & apps to help marketers create truly memorable videos. Find The Right Tool for Your Budget & Skill Level Here.

... When You're All Ears (and Eyes)  ๐Ÿ‘€

Save the Date ๐Ÿ“…

  • Free 3-Day Online Video Summit! Join 2,000+ marketing & sales leaders to learn how to stay ahead of the pack using video at Fast Forward on Nov. 6-8th, 2018. IMPACT's Director of Video Training & Strategy, Zach Basner & Client Success Specialist, Myriah Anderson are teaching attendees how to get started with video in their sales process on Nov. 7 at 3 p.m. ET! Register for FREE here!
  • Calling All MarTech Fans in Chicago! IMPACT Director of Audience Engagement & Community Stephanie Baiocchi will be presenting at the ANA Business Marketing Chicago Associate Board's Marketing Tech Tools Throwdown on Nov. 7. Get your tickets now.
  • IMPACT Elite Live Conversation with Tammy Duggan-Herd, Ph.D. Mark your calendars for another engaging and insightful IMPACT Elite Live Conversation -- this time with Campaign Creators Marketing Strategist Tammy Duggan-Herd, Ph.D. on Nov. 13 at 2 p.m. Eastern. This is the third of a four-part Live Conversations series, but you can also go ahead and add the event series to your calendar now.

That's all, folks!

Does your brand have a welcome email? How about a social story strategy? Hit reply and tell me more. I'm also accepting recommendations for stops the next time I eat my way through NYC, but no pressure. ๐Ÿ˜‰

As always, if you got this from a friend and haven't subscribed yet, join the fun here. 

Talk soon, 

November 5, 2018

James Patterson Publishes on Facebook Messenger, Short & Sweet Wins on Twitter, & Google's Discover Feed Needs Some Work!

There's that old saying, "If I had more time, I would have written a shorter letter."

As someone who writes for a living, I feel a close kinship with that quote. There are times when I find myself writing 17-paragraph answers to questions where a simple "yes" or "no" would have sufficed. Don't believe me? Ask my husband. (Sorry, honey.)

Apparently, I need to solve this problem fast if I want any hope of making it on Twitter.๐Ÿ™„

Here's The Latest... 

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James Patterson Has Published a Facebook Messenger-Only Novel

Patterson says the publishing industry's lack of innovation in the modern era is what prompted his social media experiment. For a story I considered an easily forgettable publicity stunt at first -- especially in the context of marketing -- Patterson's move opens up a larger discussion about the way brands and marketers can chart a similar digital path to reach consumers. I talk about it at length in this article.

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According to Twitter, You Should Still Keep It Short & Sweet ๐Ÿ˜˜

It feels like only yesterday that Twitter users were convinced the masterminds behind the conversation-based social networking platform were trying to ruin everything by doubling the character limit from 140 to 280. One year later, it would appear that while we now have the ability to tell longer stories on Twitter, the data shows that few people rarely need to, to get the engagement they're looking for. Kate Fodera does a fantastic job here unpacking the data for us Twitter-loving marketers.

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Google's New Discover Feed Holds Promise, But Needs Work

Google has added a โ€˜Discover Feed,' with a stated goal of delivering more relevant and noteworthy news or articles that youโ€™ll care about -- without you having to proactively search for them. At the moment, however, Google still has a few kinks to work out with this new offering, although it does still hold a lot of potential. In this article, Katie Pritchard breaks it down on what you need to know right now as a consumer and a marketer.

... More Music to Your Ears ๐ŸŽถ

Weekly Number Crunching ๐Ÿ’ฏ

Did you know that viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text? You can thank Forbes for that little gem.

Save the Date ๐Ÿ“…

  • 3-Day Virtual Video for Marketing & Sales Summit. Join 2,000+ marketing and sales professionals to discover how to stay ahead of the pack using video at Fast Forward, presented by Vidyard, on Nov. 6-8, 2018. IMPACT's Director of Video Training & Strategy Zach Basner and Client Success Specialist Myriah Anderson will be presenting together on Nov. 7 at 3 p.m. Eastern about how to use video successfully in the sales process -- because we all know video is here to stay, but do you know where to start? Registration for this event is 100% FREE!
  • Any MarTech Fans in Chicago? If so, IMPACT Director of Audience Engagement & Community Stephanie Baiocchi will be presenting at the ANA Business Marketing Chicago Associate Board's Marketing Tech Tools Throwdown on Nov. 7. Get your tickets now.
  • IMPACT Elite Live Conversation with Tammy Duggan-Herd, Ph.D. Mark your calendars for another engaging and insightful IMPACT Elite Live Conversation -- this time with Campaign Creators Marketing Strategist Tammy Duggan-Herd, Ph.D. on Nov. 13 at 2 p.m. Eastern. This is the third of a four-part Live Conversations series, but you can also go ahead and add the event series to your calendar now.

Weekend Nonsense

People sending letters is a thing of the past -- or so I thought! The other day, while I was looking through the 18,000 bills and catalogues jammed in our mailbox, I found an envelope addressed to me. 

I tore open the envelope to find a "just because" greeting card from my friend, Lydia, that I can't stop laughing at ... 

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What can I say? I'm a sucker for animal-based puns.

Speaking of which, what's the best piece of snail mail you received recently? Let me know by replying directly to this email!

As digital addicts, I think we forget sometimes how powerful a simple card in the mail -- or heck, even a real phone call -- can make someone's day.

Psst! If you got this from a friend and haven't subscribed yet, join the fun here. 

Until next week!

November 5, 2018

Google Lens, Sexy Product Marketing, and A Possible New Face for Twitter!

Ok, ok, I know the trends are "Transformation Tuesday" and "Throwback Thursday," but who cares!

Like the seasons this time of year, the past few days brought news that some of our favorite tools are changing, and why shouldn't they? Transformation, as Ryan Deiss explains in one of our recent articles, is what consumers crave. 

Here's The Latest... 

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Google Lens Makes Visual Search Mainstream!

A few weeks ago, Snapchat's collaboration with Amazon had us talking, but as Google rolls Lens out across the search engine, visual search is being made more mainstream than ever before. IMPACT Account Executive, Kristin Linde explains in this article. Take a Close-up Look at Google Lens. 

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Sex Sells -- But So Does Transformation

No matter how sexy the product -- a car, electronic -- that's not what your consumer is really buying. I'm serious! At the end of the day, consumers are paying for the transformation your product or service claims to bring about in their life or business. Don't believe me? Here's How Digital Marketer's Ryan Deiss Uses Transformation to Make Boring Products Sexy.

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Big Changes Coming to Twitter Convos?

Twitter has made a lot of changes this year, and more could be on the way! In this piece, IMPACT Account Supervisor, Kate Fodera details how Twitter Product Manager, Sara Haider took to the platform to share and get feedback on some possible UI changes that could make having conversations a whole lot easier. See What Could Be On Its Way.

... More Music to Your Ears ๐ŸŽถ

Save the Date ๐Ÿ“…

  • Don't Miss This Free 3-Day Online Video Summit! Join 2,000+ sales leaders & sellers to discover how to stay ahead of the pack using video at Fast Forward on Nov. 6-8th, 2018. Even our very own Director of Video Training & Strategy, Zach Basner, and Client Success Specialist, Myriah Anderson, will be presenting on the 7th at 3pm ET on why video is the next big thing in generating sales! Register for FREE here!

But enough from me!

Tell me what's going on with you? What are you working on? Better yet, what were you for Halloween? Hit reply and send me your best pics.๐Ÿ˜Š ๐Ÿ“ธ Here; I'll even share IMPACT's to get you started: 

halloween18-group-with-shandi

Oh, and if you got this from a friend and haven't subscribed yet, join the fun here. 

Talk soon, 

November 5, 2018

New Rules from Google Ads, Android App Schemes, and Vidyard's Free Video Summit!

Why hello, guys and ghouls,

Tomorrow is Halloween here in the U.S. and I've got plenty of marketing and business treats (and clearly a healthy dose of cheesy spirit) to share. 

Here's The Latest... ๐ŸŽƒ

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Google's Got a New Need.. A Need for Speed.

Surprise! Google has made yet another update in the name of user experience & speed! This week, the tech giant announced it's making parallel tracking mandatory for all Ads accounts. What does this mean & why should you care? IMPACT Account Coordinator, Dan Baum shares all the details in this new article. Here's the Scoop on Parallel Tracking.

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So, Millions Were Stolen from Android Apps -- And No One Knew

It seems like everyone and their mom has an iPhone, but globally Android rules and it's this dominance that made it a prime target for sneaky behavior. BuzzFeed News revealed 100+ Android apps in the past year were used to steal ~$10 Million from Google advertisers. Account Supervisor, (& one of my favorite Android users), Kaitlyn Petro, explains. This is What Android Advertisers & Users Need to Know.

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Bye Bye, Writer's Block 

I don't care what anyone tells you -- writer's block exists and when it hits, nothing can be more frustrating. (And this is coming from someone who probably writes and rewrites the majority of her waking hours). Luckily, one of our Account Executives, Rachel Palmateer, shares 8 can't-miss tips for beating in her latest article. Beat the Block with These Writing Tips.

... More Music to Your Ears ๐ŸŽถ

Save the Date ๐Ÿ“…

  • Don't Miss This Free 3-Day Online Video Summit! Join 2,000+ sales leaders & sellers to discover how to stay ahead of the pack using video at Fast Forward on Nov. 6-8th, 2018. Even our very own Director of Video Training & Strategy, Zach Basner, and Client Success Specialist, Myriah Anderson will be presenting on the 7th at 3pm ET on why video is the next big thing in generating sales! Register for FREE here!
  • Exclusive Conversation with Matt Ruby! Join us at 2:00pm ET as we chat about creating lovable video content with Comic and Founder of Vooza, Matt Ruby, live in IMPACT Elite! Watch live here -- no registration! Just follow the link and hit "get reminded."

As always, if you have any feedback on what we could be doing better in this newsletter, feel free to hit reply. ๐Ÿ™‚

Oh, and if you got this from a friend and haven't subscribed yet, join the fun here. 

Talk soon,