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February 26, 2019

HubSpot Demolishes Traffic Records, Pinterest Takes A Stand Against Fake Content, & IMPACT Massively Increases Article CTR...This Is THE LATEST!

So, last night was the Oscars and, as a huge movie buff, it was a big deal for me.

I had seen all of the Best Picture nominees but one (sorry Vice) and as a self-proclaimed tough critic, I was excited to see how the academy voted.

Overall, I was very happy with the way things went especially Rami Malek taking home Best Actor for his portrayal of Freddie Mercury in Bohemian Rhapsody...


And the charming appearance by Wayne's World Duo Mike Myers and Dana Carvey...


But that doesn't happen every year.

Most years, I'm left rolling my eyes at what voters thought was Oscar-worthy.

I guess the same could be said about any situation, though. Personal opinions will always differ, but you know what I think we'll all agree is award-worthy?

The accomplishments these brands saw in the last few days...

πŸ“ˆ  This is How HubSpot Broke All Its Website Traffic Records Thanks to a New Blogging Strategy

HubSpot has always seen impressive growth, but 2018 was hallmark even by its standards. In the last year, the HubSpot marketing team saw 80% year over year traffic growth with a brand new strategy. This week on The Inbound Success Podcast, Kathleen speaks with HubSpot VP of Marketing Kieran Flanagan about the company's "hearts and minds strategy" and how it got it where it is today. 

πŸ™Š  Pinterest Took A Bold Step in Censoring False Content. Could More Be On The Way?  

From recipes and decor to travel and health tips, Pinterest is a haven of useful information for millions. However, like most things shared on the internet, you can't always know if what you find is sound. Recognizing this in regards to childhood vaccinations, Pinterest recently announced that it has actively been preventing false reports from being found on its platform. In this article, we dive into what this action says about the future of content regulation and what your brand needs to know to prepare. 

And now a brief message from... IMPACT Elite Logo-min

πŸ”§  This Tool Helped IMPACT Increase the Click-through Rate of Over 75 Articles By More Than 20,000

Like HubSpot (and you, I'm sure), IMPACT has hefty traffic goals. With that in mind, we're always looking for new tools and tactics to help us better achieve them. Enter Clickflow. Clickflow offers tools to help you analyze your content and test changes that will help it rise in rank in search engines. In fact, it helped us increase the click-through rate of over 75 of our already highest performing articles by more than 20,000 clicks each. Our Marketing Creative Lead, Christine Austin, shares the tests we used in Clickflow to make it possible and you can too. 

πŸ‘€ ... When You're All Ears (& Eyes) 

🌎  IMPACTers on the Move

  • Hey Annapolis, come meet our VP of Marketing, Kathleen Booth, at the PR Society of America this Thursday! Register to save your spot. 
  • Don't miss Marcus Sheridan's session at Social Media Marketing World: Marcus will be in San Diego for SMM next month and you don't want to miss his talk on the 22nd. He'll be discussing "How Radical Transparency With Video Can Explode Your Business and Bottom Line" and sharing a ton of first-hand experience. Get your tickets here.

πŸ“…  Save the Date!

  • HUG it out in New Haven on Tuesday, March 5: Are 60% conversion rates even possible? They are when you integrate Facebook and Instagram ads into your inbound approach! If you’re in the New Haven, CT, area next Tuesday and want to learn how to create massive results for lead gen and eCommerce, come join us!

Talk soon!