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February 21, 2019

Stop Asking for Email Addresses, Why Data-Driven Sales Works, & an Honest Review of HubSpot Video ...This Is THE LATEST! 

Greetings and salutations from bright, scenic, sunny Chicago! â˜€ï¸


Just look at that picturesque skyline!

That's right. This week, I'm hanging out with the snowbound midwest contingent of IMPACT -- Jen Barrell and Stephanie Baiocchi -- because I'm hosting a content strategy workshop tonight for the Chicago HUG. 

But in true Liz Murphy fashion, I'm only 24 hours into this trip, and we've already got hijinx

I've thrown water all over myself (twice), gotten my fingers slammed and locked in the trunk of a Honda Civic, been on the receiving end of a tiny dog named "Jack Bower" repeatedly trying to have his way with me while I watched The West Wing... 

Screen Shot 2019-02-20 at 11.16.29 AM

...and I left my phone in a car on the way to the train to commute into downtown Chicago this morning. 

You'd think with all of this tomfoolery that I would be down in the dumps, but overall, I'm really happy -- I'm even embracing this idea of being unplugged from my phone for a full day.

Too often, we get swept up in useless frustrations -- those moments when something happens, and we want to lean into the "I'm a victim!" mentality. 

In reality, life happens. Things go wrong. Phones get lost. Dogs will hump with reckless abandon. People won't give you their email address. Your intuition will fail you in the sales process. And HubSpot Video -- while awesome -- will have some quirks.

But it's all going to be OK.

⛔️ Marketers, You Need to Stop Asking for Email Addresses All the Time

Want to hear something crazy? Something that sounds completely counterintuitive, but it genuinely works? If you stop asking for email addresses on conversion forms, you're going to increase the number of leads you get, and those leads will be more qualified and motivated. Don't believe me? Cipher VP of Marketing John Booth shares why you can get better leads without always asking for an email address in this article

📊 There Are 3 Specific Reasons Why a Data-Driven Sales Approach Works 

I've got some bad news for some of you out there -- long gone are the days where you could rely on your gut during the sales process. I know, I know. That's a tough pill to swallow, but the reality is that we live in a data-driven world. The good news, however, is that data can help you super-charge your sales process. If you're still not convinced, Steve Bookbinder of DMTraining breaks down the three reasons why a data-driven sales approach is your pathway to success.

🧐 The Brutally Honest Pros & Cons of HubSpot Video

When the HubSpot team unveiled HubSpot Video -- a native set of video-driven features and functionalities -- last year, "the crowd went wild," so to speak. Video has become an indispensable way that businesses establish trust and build authority with their audience, so HubSpot's move was a smart one. Now that it's been out for awhile, however, IMPACT Director of Audience Engagement and Community Stephanie Biaocchi answers the question that we're all wondering -- "Is HubSpot Video all it's cracked up to be?"

👀 ... When You're All Ears (& Eyes)

⏳ Throwback Thursday

A few weeks ago, I gave birth... to an almost 11,000-word guide that covers every single blogging tip, track, hack, and strategy that lives inside of my brain. 

Learn more about it:

Check out this Video

👉Read the guide! 

📅  Save the Date!

Later, nerds!