ASMR Marketing, Super Bowl Favorites & Flops, and TikTok Possibilities...This Is THE LATEST!
In marketing, we have to be future-focused.
What's the next big tool or tactic? What are consumers going to respond to? What will the competition do next?
Sometimes, I wish we could just make like Marty McFly in Back to the Future and call up Doc Brown, hit 1.21 gigawatts, and head into the future to find out for sure. (Unless, of course, Biff gets in our way.)
In the last few days, we've gotten a peek at several exciting trends that could reshape the future of digital marketing this year and in the years to come. Luckily, we won't need a DeLorean to explore more, this week. Read on!
🎧 These 4 Brands Are Using ASMR to Highlight Their Product's Sensory Experience Like Never Before
This week's Just Had to Share comes from IMPACT Designer Joe Rinaldi.
"Traditionally, the campaigns for presidential branding have been dominated by the timeless theme of red, white, and blue, but for the 2020 election, we're seeing a new class female candidates shaking things up by choosing non-traditional color choices. These choices are meant to tie into the platforms they stand for and symbolize that change is coming and it's really cool to see. Fast Company's article on the topic is really interesting and I love some of the designs the teams are coming up with."
Learn How to Make Better Videos In-House This Valentine's Day: The role of video for business is changing quickly. To keep up, brands need to start producing multiple videos per week, in a way that is consistent, authentic, and affordable. But where do you even start? IMPACT and Wipster are teaming up on February 14 to give you the tools to create a winning video strategy from scratch. Register for the webinar.
🔧 Tool Talk
As we're entering a new year, would you find it useful if we shared some insight on marketing tools we've found success with and trust? Asking for a friend.
Hit reply and let me know!
Head of Editorial Content, Strategized Initiatives That Increased IMPACT’s Website Traffic From ~45K to ~400K