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Social Media Marketing

Social Media Marketing

Ah, social media. Just when you feel like you're getting comfortable with the rules that govern Facebook, Instagram, Twitter, LinkedIn, and so forth, the powers that be decide to change their algorithms, flip the table on what works and what doesn't, and upend what it takes to grow your brand's social presence. Stay on top of the latest social media news and get all the expert insights you need to grow your brand's online community with the resources below. 

Meet the Experts:

Stephanie Baiocchi Director of Community & Events, Speaker, Co-Leader of the Chicago HubSpot User Group, Host of ‘The IMPACT Show’ Podcast

Stephanie is the Director of Audience Engagement & Community at IMPACT and absolutely loves connecting with people and building relationships. She has been using HubSpot for 6 years across a variety of industries on the client and agency side.

Stephanie is also a co-leader of the Chicago HubSpot User Group. She is a Carthage College graduate with a B.A. in Public Relations and German. She also owns a highly coveted HubSpot bicycle! You can catch Stephanie co-hosting IMPACT's weekly Facebook live show or engaging with our community in Elite.

Outside of IMPACT, Stephanie loves photographing weddings, trying new restaurants and taking her dog, Penny, to the park.


Ali Parmelee Facebook Ads Lead, Paid Media Specialist, Speaker, 15+ years of PPC and Facebook Ads expertise

As IMPACT’s Facebook Ads Strategist, Ali build and manages full-funnel e-commerce and lead generation campaigns. She loves Facebook Ads, and see's them as the perfect blend of creativity and analytics.

As part of an elite Mastermind group with some of the best Facebook advertisers in the world, she continuously builds her skills and pushs boundaries to produce dynamic marketing results—and return on investment.

Ali thrives in the constantly evolving landscape of Facebook and Instagram Ads with full-funnel development, marketing automation and growth strategies.

Jessica Palmeri HubSpot Consultant, 7+ Years Of Digital Marketing Strategy & Project Management Experience

Jessica has a passion for people and loves striking up new conversations. She is a fan of networking, mentoring young professionals, and finding new friends in the strangest of places.
Jessica also has killer HubSpot skills, with 5+ years of hands-on experience with the tool. As an Account Executive at IMPACT, she works with clients to up their inbound marketing game, consider out-of-the-box strategies, and achieve their organizational goals.
When she’s not HubSpotting, Jessica loves to tackle new recipes in the kitchen and she’s always down for a good road trip or weekend getaway.

Stephanie Baiocchi Director of Community & Events Speaker, Co-Leader of the Chicago HubSpot User Group, Host of ‘The IMPACT Show’ Podcast

Ali Parmelee Facebook Ads Lead, Paid Media Specialist Speaker, 15+ years of PPC and Facebook Ads expertise

Jessica Palmeri HubSpot Consultant 7+ Years Of Digital Marketing Strategy & Project Management Experience

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