The goal of search engine optimization is simple — to rank well in search results and get found online by the right people. Because if you're going to create engaging, revenue-generating content, you need to do the work to make sure it ranks well in search engines like Google, Bing, and so forth. If you’re a digital marketer, here are the SEO insights you need to get the competitive edge.
Founder, Narrative SEO, Author, Speaker, & Developer of the Website Ecosystem Model®
Franco is an author, speaker, & developer of the Website Ecosystem Model that supercharges websites to optimize their speed, security, and traffic. Over the past 24 years, Franco has helped companies like AT&T, IBM, and yours, reach triple digit traffic increases by applying digital models to improve service delivery to their customers.
Sr. Front-end Developer, 8+ Years of Web Development Expertise, 2x Recipient of IMPACT's Helpfulness Core Value Award
You can say Melissa was in love with all things computers since the day she learned to walk (and has a picture to prove it). Having a love for IT, you think she would go to school to be an IT nerd, but instead went in the direction of graphic design.
After a handful of years of doing both web design and web development, she followed her heart and went in the direction of solely focusing on web development.
With over 10 years of experience, Melissa leads a team of 4 other developers and helps the team create unique web experiences for our clients.
Outside of work you can find Melissa, spending time with family, maybe at the occasional bowling alley, traveling to Pittsburgh or the Jersey Shore, or watching/listen to any Pittsburgh sports. Yes, it is true I bleed black and gold for the City of Champions. :)
Sr. Front-end Developer, 15+ Years of Web Development on HubSpot and Various CMSs
Daniel is a Web Developer at IMPACT, and has been designing / developing complex websites for over 15 years.
He started his career working as a graphic designer and print producer for advertising agencies in Miami, FL, where he was born and raised. Since his transition to web, his absolute passion is creating dynamic websites that provide an exceptional user experience and help increase traffic and improve SEO.
Outside of IMPACT he’s a husband, a doting father, and loves anything on the ocean.
Director of Digital Product, 8+ Years of Web Development on HubSpot and Various CMSs
Morgan is the Director of Digital Product at IMPACT. Ever since getting his first "Hello world!" to display onscreen, he's been obsessed with all things web and tech.
He brings experience as a financial and marketing professional (in a previous life) to the creative process, and is passionate about building incredible digital product experiences for our audience.
When he's not making pixels do cool things online, Morgan can be found hanging out with his wife and daughters, or hoping blissfully for a successful season of Texas Aggie football.
Founder, Narrative SEO
Author, Speaker, & Developer of the Website Ecosystem Model®