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Buyers have fundamentally changed how they make purchasing decisions, and how much of that process they want to own. Specifically, buyers are waiting longer and longer to invite someone from sales to help them find the right solution to their problem. Below you'll find the expert tips, proven strategies, and essential tools you need to start closing more deals right now in this digital age of buying and selling.

Meet the Experts

Melanie Collins Director of Sales & Revenue, 15+ Years of Sales and Marketing Expertise, HubSpot Alumni

Melanie a 15-year sales and marketing veteran, with a degree in Broadcast Journalism from Emerson College in Boston, MA. She's a writer and storyteller at heart. 

In her current role here at IMPACT, she oversees the digital sales & marketing advisors to make sure all IMPACT is meeting or exceeding its clients expections. Her work as the Media and HVR Sales and Marketing Manager at HubSpot is what led her to join the IMPACT team.

Fun facts in no particular order: She created and was the Publisher of www.equippedbrewer.com, is a co-owner of a hard cider company that has distribution in 5 state, and has been on the air at CNN.

Myriah Anderson Manager, Demand Generation, 6+ Years Marketing Experience, Track Record of Helping Clients Double Their Traffic and Leads

Myriah's experience has ranged from working at non-profits, a tech startup to inbound marketing agencies. When she first began her career at IMPACT she started as a Strategist where she oversaw and implemented marketing deliverables to help clients reach their goals.

Her current role consists of helping prospects discover the things they need to do to accomplish their marketing goals and whether or not IMPACT can help them achieve them.

When she’s not working, you’ll find Myriah traveling, hiking, volunteering her time at local animal sanctuaries, or cooking up some stellar vegan dishes.

Zach Basner Director of Inbound Training and Video Strategy, Inbound and Video Workshop Trainer, Creator of the Facebook Group ‘Film School for Marketers’

IMPACT Director of Inbound Training and Video Strategy, Zach Basner is a transformational agent of change. Zach trains sales, marketing, and leadership teams around the world to embrace a culture of inbound within their organizations, empowering them to become the most trusted voice in their respective industries.

A charismatic, highly sought-after keynote speaker and consultant, Zach is known for his singular talent for inspiring audiences — both on stage and in the boardroom. He challenges business leaders and teams to to discover new ways to connect with their buyers, build trust, and, ultimately, increase revenue.

Zach is also the co-host of Film School for Marketers, a weekly video show and podcast (found on YouTube and Apple Podcasts) featuring expert insights on video content strategy, video production, video in the sales process, and more.

Marcus Sheridan Keynote Speaker, Author & Partner, Author of ’They Ask You Answer”, Presented 250+ Sales, Marketing, & Communication Workshops Worldwide

In late 2009, Sheridan started his sales, marketing, and personal development blog—The Sales Lion. Before merging with IMPACT, he grew its brand to be synonymous with Inbound and Content Marketing excellence.

Today, Marcus is an international keynote speaker known for his unique ability to excite, engage and motivate live audiences. He also works with hundreds of businesses, helping them to become the most trusted voice in their industry.

Marcus has also been featured in multiple industry publications, including the New York Times where he was referred to as a “web Marketing guru.” His book “They Ask, You Answer” has inspired thousands to achieve their potential but has given them the tools they need to get there.

Today, when Sheridan isn’t giving riveting and passion-filled keynotes, he generally finds himself on an adventure with his wife and 4 children.

Melanie Collins Director of Sales & Revenue 15+ Years of Sales and Marketing Expertise, HubSpot Alumni

Myriah Anderson Manager, Demand Generation 6+ Years Marketing Experience, Track Record of Helping Clients Double Their Traffic and Leads

Zach Basner Director of Inbound Training and Video Strategy Inbound and Video Workshop Trainer, Creator of the Facebook Group ‘Film School for Marketers’

Marcus Sheridan Keynote Speaker, Author & Partner Author of ’They Ask You Answer”, Presented 250+ Sales, Marketing, & Communication Workshops Worldwide

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