Sales

Sales

Buyers have fundamentally changed how they make purchasing decisions, and how much of that process they want to own. Specifically, buyers are waiting longer and longer to invite someone from sales to help them find the right solution to their problem. Below you'll find the expert tips, proven strategies, and essential tools you need to start closing more deals right now in this digital age of buying and selling.

Meet the Experts

Melanie Collins Client Success Manager, 15+ Years of Sales and Marketing Expertise, HubSpot Alumni

Melanie a 15-year sales and marketing veteran, with a degree in Broadcast Journalism from Emerson College in Boston, MA. She's a writer and storyteller at heart. 

Her role here at IMPACT is Client Success Manager, which means she helps businesses tell their stories online, to grow traffic, leads and sales. Her work as the Media and HVR Sales and Marketing Manager at HubSpot is what led her to join the IMPACT team.

Fun facts in no particular order: She created and was the Publisher of www.equippedbrewer.com, is a co-owner of a hard cider company that has distribution in 5 state, and has been on the air at CNN.

Myriah Anderson Manager, Demand Generation, 6+ Years Marketing Experience, Track Record of Helping Clients Double Their Traffic and Leads

Myriah's experience has ranged from working at non-profits, a tech startup to inbound marketing agencies. When she first began her career at IMPACT she started as a Strategist where she oversaw and implemented marketing deliverables to help clients reach their goals.

Recently she transitioned to the sales team as a Customer Success Specialist. Her current role consists of helping new and existing clients of the agency accomplish their marketing goals.

When she’s not working you’ll find Myriah traveling, hiking, volunteering her time at local animal sanctuaries, or cooking up some stellar vegan dishes.

Zach Basner Director of Video Training & Strategy, Video Workshop Trainer, Creator of the Facebook Group ‘Film School for Marketers’

As Director of Video Training and Strategy at IMPACT, Zach helps teams improve their sales and marketing efforts by creating influential and effective video strategies.  

He teaches them how to create high-quality video content in-house and empowers them by developing professional production and on-screen techniques. Zach has hired and trained more than 40 videographers, reviewed and edited hundreds of videos from across the globe, and shot and directed hundreds of his own.

Also the host of Film School for Marketers on YouTube, Zach approaches video and film not only as his profession but a passionate hobby outside of the office. Every video tells a story, and Zach wants to help you tell yours.

Marcus Sheridan Keynote Speaker, Author & Partner, Author of ’They Ask You Answer”, Presented 250+ Sales, Marketing, & Communication Workshops Worldwide

In late 2009, Sheridan started his sales, marketing, and personal development blog—The Sales Lion. Before merging with IMPACT, he grew its brand to be synonymous with Inbound and Content Marketing excellence.

Today, Marcus is an international keynote speaker known for his unique ability to excite, engage and motivate live audiences. He also works with hundreds of businesses, helping them to become the most trusted voice in their industry.

Marcus has also been featured in multiple industry publications, including the New York Times where he was referred to as a “web Marketing guru.” His book “They Ask, You Answer” has inspired thousands to achieve their potential but has given them the tools they need to get there.

Today, when Sheridan isn’t giving riveting and passion-filled keynotes, he generally finds himself on an adventure with his wife and 4 children.

Melanie Collins Client Success Manager 15+ Years of Sales and Marketing Expertise, HubSpot Alumni

Myriah Anderson Manager, Demand Generation 6+ Years Marketing Experience, Track Record of Helping Clients Double Their Traffic and Leads

Zach Basner Director of Video Training & Strategy Video Workshop Trainer, Creator of the Facebook Group ‘Film School for Marketers’

Marcus Sheridan Keynote Speaker, Author & Partner Author of ’They Ask You Answer”, Presented 250+ Sales, Marketing, & Communication Workshops Worldwide

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