Leaps in Traffic & Leads
When Mazzella first began publishing content, their website was getting around 5,500 visits per month, converting an average of 50 leads, and was ranking for 2,683 keywords with 174 of those keywords ranking on the first page.
They now report more than 20,000 visits per month, generate more than 240 leads, and rank for 7,659 keywords -- with 1,245 found on the first page of search engines.
Mazzella saw the value in They Ask, You Answer early on when their content began appearing on the first page of search results for some of their industry’s most coveted keywords.
Recognizing the value of their new partnership with IMPACT, they decided to rinse and repeat their successes by hiring another content manager and videographer to head up their architectural metals division and begin producing content for Sheffield Metals.
Sticking with IMPACT’s consultant team, they began answering consumers’ questions about metal roofing and siding products through written and visual content in October 2017.
Could lightning possibly strike twice? Absolutely.
Sheffield Metals Increased Revenue by $20 Million
Since implementing their new content-focused approached, the Sheffield Metals team saw their organic traffic increase from 1,100 visits per month to nearly 20,000 visitors per month. New monthly contacts went from just six to more than 170. And their keywords increased from a total of 718 with 39 on the first page to 7,255 with 662 on the first page.
While their keywords, traffic, and leads numbers are nothing to scoff at, in the end, true success really boils down to the bottom line -- were they making money as a result of their investment in content creation?