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Like I mentioned in my talk, moving from content marketing to brand publishing doesn't happen overnight. If you're interested in pursuing a brand publishing strategy, the best thing you can do is take a step (or two 😉) in the right direction.
Here are a few resources that might help:
[ARTICLE] Brand Publishing v. Content Marketing: What's the Difference?
[ARTICLE] 9 Examples of Brands Doing Brand Publishing Really Well
[ARTICLE] How Brand Publishing Translates to Real Business ROI
[EXAMPLE] IMPACT Editorial & Quality Guidelines
[EXAMPLE] IMPACT Editorial Code of Ethics
[EXAMPLE] Advertise With IMPACT Page
[EXAMPLE] Archive of THE LATEST Email Newsletter
You can also check out our communities:
Interested in purchasing tickets for our event Digital Sales & Marketing World? Super early bird pricing is available now.
Have a question about anything I mentioned in my talk? Shoot me an email at kathslat@gmail.com!
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