Peep Laja is the founder of CXL and CXL Institute, which train marketers in all things data-driven and runs one of the world's most popular data-driven marketing blogs.
He is a big believer in evidence-based marketing. Everything he does comes from analysis, data, studies, and insights from customer research.
His specialty is conversion optimization - helping companies get more revenue from their website. He has a knack for looking at vast amounts of various data, putting the picture together, and translating that into necessary steps to improve conversion rate.