In Paid Media, What Gets Results (& What Doesn't) Seems to Change on a Weekly Basis

From Google Ads to Facebook -- and every platform in between -- our team of paid media advertising experts can help you achieve the growth you’re looking for with innovative paid media campaigns and strategies. No matter how many times the rules change.

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First Question

How Can We Help You?

“We Need Help Getting Started with Paid Media & Creating Our First Paid Ad Campaigns”

Taking the plunge with paid media for the first time is exciting, but it can also be complex and intimidating. How should you be setting up your accounts? What are the best practices you need to know to immediately make the most of your budget? And what are the costly rookie mistakes you need to avoid?

IMPACT can help you hit the ground running with paid media, setting you up for success in the long run.

“We’ve Been Doing Paid Media for Awhile, But We’re Not Seeing the Results We Want”

There are a lot of reasons why paid media campaigns fail to bring in results, and why the “tried-and-true” strategies of yesterday don’t work today. But how do you stay on top of trends when platforms are always changing? And how do you take your paid efforts to the next level when you don’t have the capacity?

Our paid media specialists will act as a seamless extension of your team, equally invested in your goals.

Now, Let's Talk Platforms

Where Can We Help You?
Google ads

Google Ads is the single-most popular (and lucrative) paid media advertising platform in the world. But creating scalable, revenue-generating Google Ads campaigns is as much of an art as it is a science.

linkedin

LinkedIn is a paid advertising “must” for B2B organizations. It’s the largest social network where highly-motivated professionals and decision-makers are actively trying to invest in themselves… and their businesses.

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A strategic, full-funnel approach to Facebook Ads can generate thousands in revenue. Still, most marketing teams continue to approach advertising on the social network as a channel for one-off promotions. 

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Instagram is a paid media paradise for companies -- especially those in the e-commerce sector. (In fact, one of our clients made 20% of their revenue for an entire month from a single Instagram story ad.)

Youtube-5

YouTube is the second largest search engine on the planet, with almost 2 billion monthly users. What you may not realize, however, is that advertising on YouTube is often less competitive and more cost effective. 

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But We Can Also Help You With
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What We Do

Our Paid Media Engagements Include

Account Creation & Setup
Historical Campaign Audit & Analysis
Campaign Goals & Metrics Planning
Landing Page Development & Maintenance
Campaign Setup & Development
Ad Spend Management & Optimization
Google Data Studio Dashboard Building
Bid Oversight & Optimization
Audience Creation & Testing
Ad Groups Creation & Optimization
Ad Creation & Development
CRO Audit, Recommendations, & Fixes
Ad Copy Testing & Maintenance
Video & Audio Ad Development
Negative Keyword Research
Weekly Performance Reporting

What You Can Expect

What Does a Paid Media Engagement with IMPACT Look Like?

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Our People

Meet the IMPACT Paid Media Team

Your Paid Media Experts

Your Success Team

We Know Our Stuff

Oh Yes, We’re Certified
Our team also has Google certified specializations in Search, Display, Mobile, and Shopping.

A Few of Our Clients

We’ve Been Lucky to Work with Some Amazing Brands

How Much Does a Paid Media Engagement with IMPACT Cost?

Every paid media engagement will be customized to your specific needs and goals, which will have the most influence over the cost of your engagement. That said, Facebook and Instagram packages range (on average) between $3,500 to $15,000. Initial audits for Google Ads, YouTube, and LinkedIn are typically priced between $1,225 and $2,100+, with ongoing monthly management packages priced between $2,100 and $4,200+. 

LET'S TALK (ON YOUR TERMS)

When you reach out to us to schedule a time to chat or learn more about our services, you won’t be inundated with endless phone calls and emails from eager sales reps you’re not ready to talk to. Instead, you’ll talk to IMPACT Client Success Specialist Myriah Anderson (that’s her in the video!) about your goals and circumstances. The process will only go forward if you think we might be a good fit for you -- it’s your call.

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