It's easy to stay in touch with one another, but it can be so much more challenging to make a real connection.
Being able to sit across from someone and share a coffee or stand in a crowd with each other and share an experience is the way we center ourselves, the way we find common ground, the way we feel human.
The power of face-to-face communication is strong, and there's science to back that up. People are more likely to respond to in-person requests and are more apt to stay focused on who they're speaking with and what they're learning when they're sharing the same physical space.
This is what makes in-person events so powerful.
Not only do marketing events and conferences provide you with educational sessions, access to marketing industry leaders, and the opportunity for you to buff up your skills, you get the opportunity to learn from and connect with people going through similar experiences and overcoming similar challenges.
When: February 25–27, 2019 Where: San Diego, CA Hosted by: DigitalMarketer Cost: $1,995 (before February 8) What to Expect: This mega-conference caters to marketers of all levels, along with agency owners, consultants, and entrepreneurs who want to level up their digital marketing efforts. There’s something for everyone. And there is a lot of everyone--the conference is expected to draw more than 6,000 attendees.
When: March 20–22, 2019 Where: San Diego, CA Hosted by: Social Media Examiner Cost: All-Access Ticket $1,597 What to Expect: With 5,000 attendees, Social Media Marketing World is a large-scale conference that boasts more than 100 speakers with some serious social media chops. Most of the attendees own or work for companies with less than 100 people, so if you want to elevate your social scene, have experience in a small or mid-sized business, and are looking for a large-scale event, this is for you.
When: March 27–29, 2019 Where: Austin, TX Hosted by: CXL Cost: Starting at $1,599 (depending on room type) What to Expect: CXL Live is a single-track conference, which is popular since attendees don’t miss out on any of the sessions. This 3-day conference is unique in that it’s all-inclusive--attendees stay in a resort outside Austin and all meals (and depending on ticket type even the hotel room) are covered with a single ticket. This makes the event’s singular focus on conversion optimization even more attractive and attainable.
When: July 15–17, 2019 Where: Seattle, WA Hosted by: Moz Cost: Early Bird General Admission $1,499 What to Expect: MozCon is a well-rounded conference with sessions on brand development, SEO, customer experience, social and content marketing, CRO, and analytics--there’s a little bit of something for everyone here as well.
MozCon also has a good mix of sessions that appeal to either beginners or experienced marketers, which means that no matter what level you are, you’ll walk away with strategies to put in place right away.
When: August 6–7, 2019 Where: Hartford, CT Hosted by: IMPACT Branding & Design Cost: All-Access Ticket $599, VIP Ticket $999 What to Expect: Over the course of two, fully immersive days, Marcus Sheridan and the IMPACT team, along with invited experts, will be teaching you the digital marketing and sales playbook that the most successful companies use to drive significant revenue growth and become true “inbound organizations.”
IMPACT Live is conducted from a single stage with a single track, so you don’t miss a thing. You’ll learn how to embrace an inbound culture of creating industry-leading content and video, making you the most trusted voice in your space. With 1,000 attendees, the conference has the energy of a large event, but the intimacy that smaller conferences offer.
When:September 3, 2019 Where:Boston, MA Hosted by: Drift Cost: Registration opening soon What to Expect: Hypergrowth's Boston event is a great kick-off to a conference-filled week if back-to-back networking is your thing. This one-day event brings marketing and sales leaders and entrepreneurs together to learn from a diverse group of speakers, each with a unique view of what it means to grow a business.
The Boston event is one of three Hypergrowth conferences around the globe, including London (June 10) and San Francisco (November 18).
When: September 3–6, 2019 Where: Boston, MA Hosted by: HubSpot Cost: All-Access Pass $599 (1-day) $899 (4-day) (before March 15, other ticket levels available) What to Expect: INBOUND is designed to educate and connect you with others in the inbound marketing industry with an end goal to help you grow your business. With sessions designed equally for sales and marketing, this conference is sure to cover aspects that can help almost every industry and from all parts of the world.
One of the best parts of this event is its networking opportunities and "Club INBOUND," the open marketplace filled with like-minded professionals and businesses providing you with connections to services you never even knew you needed.
When: September 3–6, 2019 Where: Cleveland, OH Hosted by: Content Marketing Institute Cost: All-Access Ticket $1,999 (before February 28) What to Expect: The content beast is always hungry and Content Marketing World is here to help marketers feed and nurture it. For those who create content with a purpose and want to improve their content strategies, this is your place.
CMW draws big names in the industry and in pop culture, mixing in sessions that skew from beginner to c-level. Like another conference going on at exactly the same time, sessions fill up fast and can be scheduled in advance.
When: October 16–18, 2019 Where: Washington, DC Hosted by: Marketing Profs Cost: All-Access Ticket $2,195 (before March 1) What to Expect: If you are a B2B marketer looking to take your game to the next level, this is where you want to be. Unlike many other conferences, the B2B Forum excels at focusing on one thing that’s hard to come by anywhere else -- B2B marketing. What this means is if you are a B2B marketing leader, you are going to have sessions tailored to your exact pain points and needs, allowing you to soak up the inspiration.
How Do You Choose?
Most of us won’t have the luxury of being able to attend all of these conferences, so how do you possibly know which one to choose?
Start by asking yourself what you want to get out it. What is the one thing you want to walk away from the event with? Are you looking for a focus on a single topic or are you hoping to span a range of sessions?
Then take a look at the social proof. See what others have said about past conferences, who the speakers were, and what the sessions covered.
In order to be the best that you can be as a marketer, and to do the absolute best job possible, you need to be not only up to date, but ahead of the curve. So go ahead and take the initiative to get there.