How to Convince Your Boss: Start Here
Review the agenda and highlight the areas where your company’s goals are in line with the topics discussed. The agenda is focused on what makes the most successful inbound cultures and organizations. You’ll learn what other companies have done to achieve results and apply it to your own organization. By the end, you’ll have an actionable roadmap outlining exactly what you need to do over the next 12 months to get the results you want. Each section of the conference will deep dive into specific areas of inbound success: content, video, digital marketing, and sales. So make sure to consider each section and how a roadmap for success in that particular area could help you reach your business goals.
Check out the common objections to help you prepare your case for why you need to be at IMPACT Live.
Arm yourself with the social proof we’ve provided from last year’s conference.
Use the template letter to build a written case for attending IMPACT Live.
If you need more ammunition, reach out to us. We’re more than happy to help craft a winning case!
“Marketing conferences are too general to come away with specific to-dos. They’re mostly just social events.”
Your answer: IMPACT Live is focused on takeaways so that I’ll come home knowing exactly what we need to do to make inbound work for us. Every session is value-driven, providing actionable steps as to what we need to do to improve. More workshop than conference, IMPACT Live will give me playbooks, examples, pro-tips, and activities to bring back to the office -- the better we implement these techniques, the faster we’ll see the results we’ve been aiming for. Plus, I’ll have the chance to meet people just like me who have done what we’re looking to do.
“I’ve attended marketing conferences in the past and didn’t get much out of it. The lines were long and it was hard to get into sessions I wanted.”
Your answer: Unlike most other marketing and business events, IMPACT Live has a single-track curriculum, facilitated by Marcus Sheridan. This is more like a workshop than a conference, where everyone is in one room, so I won’t waste time standing in line to get into a session and I won’t miss a single speaker.
“We’re not an IMPACT client.”
Your answer: Yes, IMPACT is an agency, but they also create content on a daily basis that I use to improve my skills year-round. This conference isn’t only for their clients but for anyone looking to improve their digital marketing game. In fact, 75% of their audience members aren’t clients -- they’re other marketers and salespeople (even other agencies) who are seeking advice from other inbound leaders who have been there and done that.
“Conferences are expensive.”
Your answer: Compared to other top marketing conferences, an All-Access ticket to IMPACT Live is a fraction of the cost. And that ticket includes breakfast and lunch and all the networking events. The conference center and hotel are within walking distance, so daytime transportation isn’t an issue either. Plus, every attendee will be sent access to the conference’s video hub, so our entire team can review important sessions long after I return from the event.
“IMPACT works closely with HubSpot, and we don’t use HubSpot.”
Your answer: IMPACT Live is intended to help companies succeed through inbound marketing in general and so its sessions are not specific to HubSpot or any particular software. (The single session that discusses HubSpot includes a dive into other martech and could apply to other marketing automation tools as well.) If you take a look at the agenda, you’ll see sessions dedicated to content that converts, improving sales through video, and capitalizing on social media and paid advertising. These are all things that can help us reach our goals, regardless of what software we use. (And check out the quote from Maria Velasquez in the Social Proof section.)