Action-packed Agenda

Unlike most other marketing and business events, IMPACT Live has a unique, single-track and fully immersive format. There’s absolutely no wasted time and you’ll get to see every speaker.

This agenda is subject to improve based on industry shifts, new ideas, and your feedback.

Monday, August 5, 2019


Check-in Begins


Opening Night Welcome Party

Sponsored by Brandcast

Tuesday, August 6, 2019


Morning Fitness Activity


Check-in Opens


A Very Different Way of Looking at Business, Marketing, and Trust

There’s a very clear difference between businesses that have massive success with digital sales and marketing and those that don’t. Believe it or not, it has nothing to do with how much you spend, what agency you work with, or how long you’ve been doing inbound marketing.

If you want to achieve breakthrough results with digital sales and marketing, then there’s only one thing that matters -- you have to become the most trusted voice in your industry.

This requires a new, transparent and consumer-centric approach to your inbound sales and marketing. If you embrace this mindset, you will see quicker sales, improved closed rates, significant financial ROI, and a significantly better company culture. However, most companies aren’t willing to do what it takes, and that’s why most companies sadly fail with inbound.

As we open IMPACT Live, Marcus Sheridan will show you the clear path to becoming the most trusted voice in your space and will walk you through the techniques proven to work over and over again.

At the end of this section, Marcus will introduce you to a tool called the Inbound Success Scorecard where you’ll be able to score how your company compares to the companies having the most success with inbound. After completing this scorecard, you’ll have an actionable roadmap outlining exactly what you need to do over the next 12 months.

The rest of IMPACT Live will be dedicated to diving deeply into these techniques with playbooks, examples, pro-tips, and activities -- the better you implement these techniques, the faster you’ll see the digital ROI you’ve always wanted.

Are you willing to do what it takes?


30 minute break


A Deep Dive into the Content that Drives Revenue

Now that you have a high-level understanding of what it takes to find breakthrough success with sales and marketing, we’re going to dive deep into the content that drives revenue.

In this section, you will learn about the five types of content subjects that move the needle with readers more than anything else. Marcus will show you the exact formula for each of these five subjects that has proven time and time again to render the greatest amount of traffic, conversions, leads, and sales.

But we won’t stop there -- During this section, Marcus will welcome expert practitioners to teach you how to get the most mileage from your content and how to best optimize it to be found. He’ll also introduce you to representatives from the tools and technology used by the most successful companies doing inbound.

  • David Meerman Scott, best-selling author of “the New Rules of Marketing and PR”
  • Liz Murphy, IMPACT’s Director of Web and Interactive Content
  • Kevin Phillips, IMPACT lead content trainer
  • Franco Valentino, technical SEO expert

Lunch Break


Implementing Video to Drive Trust and Sales

Video is 50x more likely to rank organically on Google than plain text results.

80% of all content consumed online is video.

Social video generates 1200% more shares than text and images.

Are you getting the picture?

If video is not already a core part of your digital sales and marketing strategy, it will be after today.

You don’t need to hire an outsourced video production company or pay an arm and a leg to produce the majority of videos that get business results. In this section, Marcus and Zach Basner, IMPACT’s lead video trainer, will teach you how to get started with video quickly, tips on how to drastically improve your on-camera performance, set-up you video production at various budgets, and most importantly, he’ll walk you through process of creating the seven types of video that build your brand, business, and bottom line.


30 minute break


How to Promote your Content & Campaigns in 2020

How do you approach your paid search and social ads?

In this session, Marcus and a team of experts will show you how using inbound methodology with with an omni-channel approach including various ad platforms (Facebook, Instagram, Google, YouTube, and LinkedIn) can not only support your overall inbound marketing plan, but create massive results for lead generation and ecommerce. They’ll share examples of full funnel campaigns that consistently produce 40-60% conversion rates and one that even garnered an 18,400:1 Return on Ad Spend (no, that’s not a typo).

Featured experts include:

  • Ali Parmelee, IMPACT’s Facebook & Instagram Specialist
  • Jason Linde, IMPACT’s Paid Media Specialist
  • Zach Basner, IMPACT’s lead video trainer

15 minute break


Facebook Marketing In a Changing World: Your Road Map for The Future

Spotlight Speaker: Mari Smith

We’ve been a fan of Mari Smith, the “Queen of Facebook”, for many years now because she’s always sharing amazing strategies on how businesses can take advantage of all of Facebook’s latest features before they get oversaturated. It’s too early to know what Mari will be talking about at IMPACT Live this year, but we know two things..

Facebook’s critical for any digital sales and marketing program and this is one talk you do not want to miss!


Cocktail Reception


Dinner Break/VIP Dinner


Evening Party

Wednesday, August 7, 2019


Morning Fitness Activity


Check-in Opens


Seeing Around The Turn: What IMPACT and Others Are Experimenting with Today That’s Defining a New Way of Inbound As We Know It

After a first packed day of learning how to become the most trusted voice in your industry, we’re going to open day 2 with real world examples and results from IMPACT and other high-performing inbound companies.

Marcus Sheridan and Bob Ruffolo, IMPACT’s CEO, along with several other expert practitioners, will dive deeply into the work and experiments that are driving the most success, from optimizing content for a 10x increase in traffic to growing a community that amplifies your brand.

Featured experts include:

  • Bob Ruffolo, IMPACT’s CEO
  • Kathleen Booth, VP of Marketing at IMPACT
  • Stephanie Baiocchi, Director of Community and Audience Engagement at IMPACT
  • 5-6 organizational leaders, just like you, that are crushing it with inbound.

30 minute break


How to Integrate Content and Video into the Sales Process and Drive Revenue Quickly

Up to this point of IMPACT Live, much of what we have discussed has been on the marketing side of inbound. But when all is said and done, getting found on Google and increasing traffic, leads, and trust is just one of the many benefits of creating a company culture of obsessive listening and teaching.

In fact, the biggest benefit to this type of business philosophy has much more to do with selling than anything else. When all is said and done, regardless of the increased traffic and leads great content produces, if you’re not generating new business, the end result is a failure.

As businesses, we must generate a profit. In this section of IMPACT Live, Marcus will show you how the principles of Inbound Success go well beyond your marketing department, permeating your entire sales team and organization when done properly.

He’ll teach you how to influence sales teams, their culture, their ability to close, and exactly how your company can better use content to dramatically increase your sales, revenue, and see a significant ROI from your digital efforts within months, not years!


Lunch Break


The Most Essential Elements of the Perfect Inbound Website

At this point of IMPACT Live, you’ve learned how to create content and videos that build trust with prospects and impact the bottom line. You’ve also learned how to promote this content through search and social and how to integrate this content into your sales process to help you close more deals faster. But how does this all connect to your website? And how can we create the best experience for your potential customers?

Marcus will walk you through all of the core elements of the highest performing, customer-centric websites, or what we call “Perfect Inbound Websites.” He’ll also introduce you to experts Stacy Willis and Franco Valentino who will dive deeper into how to best optimize your website for speed, security, conversions, mobile, and search engines. At the end of this session, you’ll think your website strategy came from 5 years in the future.


30 minute break


Getting the Most Out of HubSpot, Measuring Your ROI, and Other Marketing Technology to Consider

You probably have a lot of tools in your marketing stack, and if you’re like most IMPACT Live attendees, you’re probably using HubSpot as the core marketing platform. But are you getting the most from HubSpot investment? Most importantly, are you able to track the ROI of you digital sales and marketing efforts?

If your organization is going to spend the time, resources, and money needed to make inbound work, there absolutely should be an ongoing understanding of ROI. And in case you hadn’t noticed, the principle of showing ROI has been a major part of this IMPACT Live.

In this section, Marcus and Carina Duffy, IMPACT’s lead HubSpot Trainer, will show you the correct way to measure ROI inside HubSpot, teach you how to take advantage of the most powerful, yet underutilized features of HubSpot, as well as introduce you to other exciting tools you could be using to accelerate your digital sales and marketing.


15-minute break


The Future of Marketing is Conversational

Spotlight Speaker: David Cancel

We’re excited to welcome our friend, David Cancel, as the closing keynote at IMPACT Live. David’s the CEO of Drift, the world’s leading conversation-driven marketing and sales platform, and is one of the most respected tech entrepreneurs in the world. He’s also the author of his new book, Conversational Marketing. We’re fond of his work while he was the head of product at HubSpot, we’re huge fans of his podcast, Seeking Wisdom, and we’re very excited to hear his views on the future of digital sales and marketing and how conversational marketing will play a major part of that in the future.


IMPACT Live ‘19 Ends, See you in 2020!

Get Your Ticket for IMPACT Live 2019 Now!


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