How much does digital marketing cost with IMPACT?

Like most agencies, the answer is "it depends" -- but we know there's no response more annoying. 

So, rather than leave you scratching your head, we want to help you understand some of the dependencies, their roles in the cost of digital marketing, and explain why it ultimately varies between companies and programs.

However, before we get deep into the nitty gritty of pricing, here are some important factors you need to keep in mind along the way:

  • We don’t bill hourly. Everything we do is scoped and quoted.
  • We’re agile and the extent and depth of work generally adjusts based on your priorities, which usually vary from month to month.
  • When planning your marketing budget, it’s important to allocate for incidentals like marketing technology (HubSpot, Hotjar, etc.), paid media, stock photography, and experiments. These are often critical pieces of a successful digital marketing program. 

Digital Marketing Consulting

Under IMPACT's digital marketing consulting packages, our experienced consultants help maximize the performance of your digital marketing efforts, steer and coach your team by:

  • Building your strategy,
  • Researching your buyers,
  • Developing your campaigns,
  • Avoiding pitfalls,
  • Overcoming challenges, and 
  • Monitoring your performance.

They also keep a finger on the pulse of your industry and competitors, sharing money-saving insights and identifying valuable opportunities to improve your strategy.

They're savvy, creative, and have gotten their hands dirty with all aspects of digital marketing. (We've even got the war stories to prove it.)

In our consulting programs, you'll get:

  • Monthly/quarterly brainstorms,
  • Access to our many tools and implementation resources, and
  • Frequent consultation calls.

But how much?  

Our consulting programs usually range $3,500 - $7,500 per month. It all depends on how much you need and want to budget for. More consulting is more and less is less.

It also takes into account the state of your current program and the scope of the digital marketing and sales assets you will need guidance on. For example:

  • Content strategy
  • Conversion strategy
  • Buyer persona development
  • Email marketing strategy
  • Sales enablement
  • And more.

 

Digital Marketing Consulting + Implementation

I know; We've talked a big game so far, but promise, we walk the walk too. 

Along with consulting, we can also help execute your marketing activities.

Our internal capabilities include:

  • Content marketing (blogging, video, etc.),
  • Web development,
  • Graphic design,
  • Email marketing & lead nurturing,
  • SEO, and more.

Our teams also provide hands-on expertise in using best-in-class marketing tools including:

  • HubSpot (and other marketing automation platforms)
  • Hotjar
  • Wistia
  • Optimizely, and many others

How much?

Consulting and implementation can range from $7,500 - $15,000/mo, but again, it all depends on your needs and budget.

Similar to stand-alone consulting, what your goals require as well as the state and performance of your current program/assets, will all determine what kind of consulting and implementation you need and the final investment that should be made. 

Website Redesign

Your website is the foundation of your digital marketing efforts, so getting it right is critical. 

Our designers and developers deliver award-winning website redesigns, where every build is:

  • Beautifully designed for your audience
  • Seamlessly responsive for mobile devices
  • Built with reliable, consistent functionality
  • Optimized for top performance (speed, cross-browser, cross-device, etc.)
  • Maximized for ROI and conversion

Our team has advanced experience designing for and building on the HubSpot Website Platform, WordPress, and a variety of eCommerce platforms.

No matter how simple or complex the website, you will be guided through a proven process that delivers a finished product you'll love and, most importantly, deliver great results.

Note: If you're just looking for a simple visual refresh of your site, we might not be the right fit for you, to be honest.

However, if you're interested in combining a visual update with the development of killer conversion architecture and user experience, we'd love to talk to you.

How much? 

Website redesign with IMPACT usually ranges from $20,000 - $100,000. We know this is a huge scale, but there are so many variables in web design and development to take into account.

It’s a little like asking, "how much to build my dream house?" 

That being said, your price will vary depending on your needs. We take into account things like:

  • Page migration
  • Blog migration
  • Integration setup
  • Custom programming
  • Video production
  • Copywriting/content creation
  • Search engine optimization
  • And more. 

Growth-Driven Design (GDD) for Continuous Website Improvement

Nothing is ever finished and everything can be improved -- especially in web design. 

Upon launching your website, we’ll work with you to create a wishlist of everything you want to improve, prioritize the importance of each item, and perform monthly iterations using this list as our guide.

This Growth-Driven Design process ensures your website is always up-to-date, optimized for changing buyer behaviors, and set up to perform better month over month.

How much? 

Growth-Driven Design with IMPACT ranges from $3,500 -  $15,000 per month -- but, of course, it all depends on how much you want to accomplish, and how quickly you want to see results. 

Projects

Does your marketing team need help completing a small or medium-sized project, but not ongoing monthly support?

We got you.

Our teams can help you with any type of one-off digital marketing project including:

  • Website pages + templates, template fixes
  • Emails + templates
  • Landing pages
  • HubSpot migrations + implementations
  • Blog optimizations
  • Integrations, and more.

How much? 

Depending on the size and complexity of your project it can range from $1,000 - $10,000.

Since these often involve both marketing and design resources, there are several factors accounted for in this cost including many of the elements mentioned above.

Every organization and audience is different so it's only natural that every program and website differ as well. After reading this page, we hope you have a better understanding of what goes into digital marketing pricing at IMPACT or any agency for that matter. 

Ready to talk to IMPACT about any of these services?

Complete the form below to talk to one of our consultants. You can depend on us responding quickly. (See what we did there?)

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