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[BlogPost 12240922974 Should You Still Gate Your Inbound Content in 2020?, BlogPost 11520466287 Should You Facilitate Your Own Inbound Culture Workshop?, BlogPost 11698414663 100 Episodes of the Inbound Success Podcast [Interview], BlogPost 409234741 25 Top Inbound Marketing Blogs to Follow in 2019, BlogPost 10784933435 What Happens When You Don't Have Buy-in for Inbound & Content?, BlogPost 8999979298 Do Buyer Personas Still Matter In Inbound Marketing?, BlogPost 9707713113 How to Define Your Company's Content Mission Statement, BlogPost 8105407678 8 Best Slack Communities for Inbound Marketers]

Inbound Marketing • 

Lead Generation • 

Conversion Rate Optimization

Should You Still Gate Your Inbound Content in 2020?

By: Kathleen Booth August 28th, 2019

As a marketer, this likely sounds familiar.  You create an incredible piece of content, gate it behind a beautifully constructed landing page and conversion form, and celebrate when you generate new leads from it, only to discover that your leads are from people with emails like:

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Inbound Marketing • 

Sales & Marketing Alignment

Should You Facilitate Your Own Inbound Culture Workshop?

By: Dia Vavruska August 7th, 2019

Inbound isn’t just a marketing philosophy, and success of inbound isn’t the full responsibility of just a marketing team. 

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Inbound Marketing • 

Interviews • 

Podcasting

100 Episodes of the Inbound Success Podcast [Interview]

By: John Becker August 1st, 2019

Kathleen Booth’s Inbound Success podcast launched on August 27th, 2017. Now, nearly two years later, she has just published her 100th episode. I sat with Kathleen to talk about the lessons she’s learned along the way, including which guest surprised her the most, how she’s honed her interview style, and the tech she uses to produce and distribute her weekly show.

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Inbound Marketing • 

Marketing 101

25 Top Inbound Marketing Blogs to Follow in 2019

By: Dan Tighe July 9th, 2019

Since IMPACT's founding 10 years ago, we as a company have invested tremendous time and effort into the creation of helpful, in-depth content and articles about inbound marketing strategies that get results. That commitment has helped raise our profile as an agency and today drives nearly 700,000 visits to our website a month and 30,000+ subscribers. What started as a company blog has now become a full-fledged brand publication — and now, with so many marketers, sales pros, and business leaders visiting our site every month, we are frequently asked what we consider to be some of the other great inbound marketing blogs.   To be frank, there are a lot of different inbound marketing resources out there, but not all of them will have a direct, bottom-line impact on your business and/or your career.  Which is why we've hand-selected the following 25 inbound marketing blogs, because they will actually help you craft revenue-generating digital marketing strategies and develop professionally (and as business leaders). In our opinion, these blogs are well, for lack of a better word, addictive.

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Inbound Marketing • 

Content Marketing • 

Editor's Pick

What Happens When You Don't Have Buy-in for Inbound & Content?

By: Jolie Higazi June 27th, 2019

Here at IMPACT, we pretty much live by a philosophy called They Ask, You Answer.  If a random person was to peek in on our internal Slack channels, they might think we all must have sipped some kind of Kool-Aid; all you hear is this constantly reiterated reference to They Ask, You Answer.  But don’t get us wrong, we didn’t set out to start a new trend or anything like that. It’s actually pretty much the opposite in this case. We're just doing what actually works.

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Inbound Marketing • 

Buyer Personas

Do Buyer Personas Still Matter In Inbound Marketing?

By: Kathleen Booth June 5th, 2019

Since inbound marketing was first introduced in 2005 by HubSpot, buyer personas have been lauded as a foundational piece of any inbound marketing strategy.

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Inbound Marketing • 

Content Marketing

How to Define Your Company's Content Mission Statement

By: Liz Murphy May 16th, 2019

Being an only child, I've always been a bit "willful" -- yeah, we'll say "willful" -- when it comes to following directions. This should have come as no surprise to my parents, as my first word was "No." (Sorry, mom.)

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Inbound Marketing • 

Marketing Resources

8 Best Slack Communities for Inbound Marketers

By: Nicole Letendre April 11th, 2019

Has your business hopped on the Slack train yet? As of May 2018, Slack claimed to have over 3 million users across 70,000 paid teams and 10 million total users each day. Even if your business isn’t large enough to need a messenger app to communicate, there are many opportunities to benefit from Slack channels as inbound marketers. As inbound marketers, our role is to produce content that is valuable to buyers, educate them, and engage them as they are making an important buying decision.

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