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[BlogPost 7053837425 "Blog Your Way to a Successful Business Ft. Harry Campbell of The Rideshare Guy" (Inbound Success Ep. 73), BlogPost 7008093635 HubSpot Ventures, Lead Status vs. Lifecycle Stage, and RIP Content Strategy Tool [Hubcast 208], BlogPost 6951690485 "What It Will Take to Succeed With Inbound Marketing In 2019 Ft. Marcus Sheridan" (Inbound Success Ep. 72), BlogPost 6887594358 "How Divvy Gets 95% of Its Leads From Inbound Marketing Ft. Sterling Snow" (Inbound Success Ep. 71), BlogPost 6454425592 7 Digital Marketing Trends to Watch In 2019, BlogPost 6762201685 Sales Properties Series, Task Queues, & Owning It [Hubcast 206], BlogPost 6105293587 5 Ways Marketers Can Improve Page Load Time on Their Website, BlogPost 6100076321 Blogging Strategy: When Should You Consider Publishing on Medium?]

Inbound Success • 

Podcasts & Shows • 

Inbound Marketing

"Blog Your Way to a Successful Business Ft. Harry Campbell of The Rideshare Guy" (Inbound Success Ep. 73)

By: Kathleen Booth January 14th, 2019

How did Harry Campbell build one of the most recognized and trusted brands in the ridesharing/mobility space by starting with a personal blog? Harry Campbell This week on The Inbound Success Podcast, Harry Campbell, better known as "The Rideshare Guy" shares the story of how a personal blog that he started when he left his engineering career to drive for Lyft evolved to become a full fledged media platform for the rideshare and mobility industry - all in just four years. From blogging, to podcasting, a successful YouTube channel, a book, online courses and more, Harry has built a platform that has a loyal following and is attracting the attention of industry juggernauts include Uber, Lyft, Bird and Lime. This week's episode of The Inbound Success Podcast is brought to you by our sponsor, IMPACT Live,  the most immersive and high energy learning experience for marketers and business leaders. IMPACT Live takes place August 6-7, 2019 in Hartford Connecticut and features keynote speakers including world-renowned Facebook marketing expert Mari Smith and Drift CEO and Founder David Cancel. Inbound Success Podcast listeners can save 10% off the price of tickets with the code "SUCCESS".  Click here to learn more or purchase tickets for IMPACT Live Some highlights from my conversation with Harry include:  Harry started The Rideshare Guy in 2014 as a blog, and today it has grown into a full fledged media platform for the rideshare and mobility industry that encompasses the blog, a podcast, a successful YouTube channel, a book, paid courses, consulting and more. Today, he has more than 75,000 email subscribers on the blog, gets 500,000+ page views a month, has a YouTube channel with 35,000+ subscribers and 400,000+ views a month, and a podcast that gets 10,000+ downloads a month. The Rideshare Guy has built a strong brand in the rideshare/mobility industry and now Harry is monetizing that through sponsorships and consulting with companies like Uber and Lyft. Harry is not a marketer by training, but believes that the best SEO strategy is to listen to your audience's questions and answer them in your content. That is exactly what he has done on his blog, podcast and YouTube channel. His goal is to get to the point where his audience can find him on any platform simply by searching "The Rideshare Guy," but he also recognizes the importance of owning your audience so he is always trying to drive his audience back to his site where he can capture them as an email subscribers. Harry attributes much of his success to consistency and says this is where most marketers and entrepreneurs fail. Creating great content takes perseverance and work, but it pays off in the long run. Resources from this episode: Save 10% off the price of tickets to IMPACT Live with promo code "SUCCESS" The Rideshare Guy website and blog The Rideshare Guy podcast The Rideshare Guy YouTube Channel The Rideshare Guide (Harry's new book) Email Harry at harry@therideshareguy.com 

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The Hubcast • 

HubSpot • 

Content Marketing

HubSpot Ventures, Lead Status vs. Lifecycle Stage, and RIP Content Strategy Tool [Hubcast 208]

By: Carina Duffy January 10th, 2019

This episode of the Hubcast is brought to you by Aircall. Hubspot Ventures is now funding startups that are creating technologies that will integrate with their tools. They’re positioning this as “giving back,” but we also think there’s some smart business going on here! In other HubSpot related news - Mark Kilens, VP and founder of HubSpot Academy, announced this week that he is leaving HubSpot after 8.5 years and will be starting as Drift’s VP of Content and Community. Hmm...

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Inbound Success • 

Podcasts & Shows • 

Inbound Marketing

"What It Will Take to Succeed With Inbound Marketing In 2019 Ft. Marcus Sheridan" (Inbound Success Ep. 72)

By: Kathleen Booth January 7th, 2019

What is (and is not) working with inbound marketing in 2019? Marcus Sheridan This week on The Inbound Success Podcast, world-renowned author and keynote speaker Marcus Sheridan is kicking off our first episode of 2019 with his perspective on what it will take to succeed with inbound marketing in the year to come. From adding video and audio to your content mix, to really owning the in-house creation of your marketing content and getting true buy-in from sales and the c-suite, he covers everything you'll need to succeed as an inbound marketer in 2019. This week's episode of The Inbound Success Podcast is brought to you by our sponsor, IMPACT Live,  the most immersive and high energy learning experience for marketers and business leaders. IMPACT Live takes place August 6-7, 2019 in Hartford Connecticut and features keynote speakers including world-renowned Facebook marketing expert Mari Smith and Drift CEO and Founder David Cancel. Inbound Success Podcast listeners can save 10% off the price of tickets with the code "SUCCESS".  Click here to learn more or purchase tickets for IMPACT Live Some highlights from my discussion with Marcus include: While most marketers are talking about "authenticity" as though it is a new trend, Marcus says that to do inbound marketing well, you've always had to be authentic. The reason that most marketers haven't been able to capture the feeling of authenticity tends to be the lack of buy-in amongst company leadership. In 2019, we as marketers can't just answer our audience's questions in writing - we're going to have to show them (through video) and tell them (through audio). Companies that produce their own written, video and audio content in-house will do far better in terms of ROI in 2019 than those who choose to outsource it. The most successful companies are the ones that build a culture of inbound that supports in-house content creation. In 2019, sales teams need to be embedded with marketing teams so that the content they create truly addresses the needs of prospects and can serve as a sales aid. Alignment between sales, marketing, and leadership, and the buy-in for inbound marketing that results, is for the most part just as much a problem today as it was 10 years ago. Marketers need to stop speaking like marketers and start speaking the language of sales and leadership. One way that marketers can get more buy-in from sales or senior leadership is to use their conference and training budgets to send people in those positions to marketing conferences such as INBOUND. The concepts behind They Ask, You Answer are just as relevant today as they were when Marcus first came up with it because great, educational content will always be a valuable sales tool and an effective way to help your leads prequalify themselves. Self-selection and self-configuration tools will yield tremendous results for companies in 2019. HubSpot's website grader is a great example of a self-selection tool. The best way to position your company as a leader in the year ahead is to always be asking yourself "what can we do to reduce the friction in the buying experience?" Companies that produce two to three textual or video pieces of content a week should to start to see hockey stick growth after the first year.  Resources from this episode: Save 10% off the price of tickets to IMPACT Live with promo code "SUCCESS" Email Marcus Sheridan at Marcus@MarcusSheridan.com or MSheridan@ImpactBND.com Marcus Sheridan on Facebook Marcus Sheridan on Twitter

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Inbound Success • 

Podcasts & Shows • 

Inbound Marketing

"How Divvy Gets 95% of Its Leads From Inbound Marketing Ft. Sterling Snow" (Inbound Success Ep. 71)

By: Kathleen Booth December 31st, 2018

How does a fast growing SaaS startup get 95% of its business leads from inbound marketing?  Sterling Snow This week on The Inbound Success Podcast, Divvy VP of Revenue Sterling Snow shares how the company went from 20 employees to more than 140 in 2018, with 95% of that growth fueled by inbound leads. Some highlights from our discussion include: In 8 months from April to December 2018, Divvy has undergone explosive growth from 20 employees to 140 - and it is expected to more than double in size again in 2019. During that same period, the company raised a Series A and Series B round of funding. 95% of the company's customers come from its inbound marketing efforts. One of the first channels that got results for the company was LinkedIn's sponsored InMail which they used to target demo offers to qualified prospects. They are also seeing some good results from paid advertising on Quora. Today, sponsored content is driving strong results - particularly paid email newsletter placements. On an average day, the company sees between 300 and 700 demo requests per day from its inbound marketing efforts. Looking ahead to the coming year, Divvy is planning to expand its marketing efforts through podcast guest appearances, dimensional mailing, and an increased focus on SEO. Resources from this episode: Get $50 for taking a Divvy Demo at getdivvy.com/inboundsuccess. Sterling Snow on LinkedIn.

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Inbound Marketing

7 Digital Marketing Trends to Watch In 2019

By: Kathleen Booth December 24th, 2018

Every year around this time, the internet is rife with articles predicting what the big trends will be in the year to come and claiming that certain things (email! forms! ebooks!) are "dead."

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The Hubcast • 

HubSpot • 

Sales Technology

Sales Properties Series, Task Queues, & Owning It [Hubcast 206]

By: Carina Duffy December 13th, 2018

This episode of the Hubcast is brought to you by Aircall. This week, Marketo announced a new Marketo Certified Associate course they are releasing. This makes us wonder - is this Adobe’s first play to take Marketo to the next level, and should HubSpot Academy be creating more intensive certifications for their products. (This Marketo Certified Associate course recommends 200-400 hours of product experience).

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Search Engine Optimization • 

Inbound Marketing • 

Featured Insights

5 Ways Marketers Can Improve Page Load Time on Their Website

By: Morgan VanDerLeest October 2nd, 2018

You’ve probably received notifications from Google that your site is now subject to mobile-first indexing. But what does that SEO jargon mean for you as a marketer? We’ll start with a brief history -- but feel free to jump ahead if you already know this. Google’s goal is to provide the most relevant answers and resources to search queries with minimal browsing required on your part. They want the answer to your search to be the top search result --featured snippets anyone? -- and they will keep tweaking their algorithm to get there. (You can check out some of Google's latest updates and changes here.) Originally, Google crawled websites in a desktop format, and ranked them based on certain criteria. This made sense, because most people browsed the internet from their desk, on a full-sized computer or laptop. In today's SEO landscape, more searches are being conducted on mobile devices, so ranking based on the desktop version of a site doesn’t provide the most relevant or helpful results. Enter stage left, the aforementioned mobile-first indexing -- and page load time.

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Blogging • 

Content Distribution • 

Content Marketing

Blogging Strategy: When Should You Consider Publishing on Medium?

By: Kathleen Booth September 14th, 2018

I’m a marketer who is definitely guilty of shiny object syndrome. I see something new and my first thought is almost always “Ooh, I need to do that!” Then, very often, that thought is followed by me putting whatever I happen to be working on aside and jumping on said new thing at the expense of the 1,000 other priorities on my daily to do list. Sound familiar?

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