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Discover articles about inbound marketing its stages, and how marketers use it to increase their traffic, leads, and sales.

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[BlogPost 19754170531 10 reasons why your website and content aren't ranking well, BlogPost 17910624783 7 'old school' inbound marketing strategies that will no longer work in 2020, BlogPost 15460480899 What Is Google Tag Manager & When Do You Use It?, BlogPost 13864996055 7 Common Content Creation Mistakes That Can Cost You, BlogPost 12016244831 Outsourcing Is Broken: Why We Need to Rethink the Relationship Between Client & Agency, BlogPost 12240922974 Should You Still Gate Your Inbound Content in 2020?, BlogPost 12347099420 How to Create Content from a Subject Matter Expert Interview (in 7 Steps), BlogPost 11520466287 Should You Facilitate Your Own Inbound Culture Workshop?]

Inbound Marketing • 

Search Engine Optimization • 

Content Marketing

10 reasons why your website and content aren't ranking well

By: Jolie Higazi November 5th, 2019

As a content marketing consultant at IMPACT, one of the most common challenges I encounter with clients when we’re first starting to work together is that their site is not ranking well in search engines.  “I’m not getting enough leads to my site.”  “Inbound isn’t quite working for us.” “We've done the keyword research and we're creating content, but we’re not seeing the results."

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Inbound Marketing • 

Marketing Strategy

7 'old school' inbound marketing strategies that will no longer work in 2020

By: Brian Casey October 15th, 2019

It's safe to say that inbound marketing is here to stay, but, as with any sales and marketing method, it must continue to evolve.  Like HubSpot moved from the funnel to the flywheel, we must evaluate our strategies and see what, if anything, needs to change as well.  There are several tried-and-true inbound marketing strategies that aren't as effective as they used to be. 

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Inbound Marketing • 

Google Analytics • 

Google Tag Manager

What Is Google Tag Manager & When Do You Use It?

By: Marc Amigone October 4th, 2019

If you’re a marketer here in the back-end of 2019, you’ve probably had to deal with a tracking code or two in your time. Whether it’s for a marketing automation tool like HubSpot, a tracking pixel for an advertising platform like Facebook or Google Ads, or the code for behavior-tracking software like Lucky Orange, Hotjar, Crazy Egg, or even just Google Analytics, tracking codes are the street signs of the web — they’re everywhere and most people just take them for granted.

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Inbound Marketing • 

Content Marketing • 

Content Strategy

7 Common Content Creation Mistakes That Can Cost You

By: Christi Wharton September 24th, 2019

Creating content — blog articles, content pillars, etc. — can be a challenge. Even the most seasoned writers struggle sometimes and make mistakes in their blog articles and other types of content. As a content marketing consultant at IMPACT, I have reviewed hundreds of articles for a variety of industries, with the intent of helping our clients become the best and most effective teachers in their given industries. I've noticed, however, that there are seven common mistakes the most well-intentioned content contributors make that erode their credibility and diminish the trust they might have been able to establish with their audience. My goal is to help you understand what those mistakes are and how to avoid them, so you can be the traffic-driving, revenue-generating content creators I know you can be.

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Inbound Marketing • 

Content Marketing • 

Hiring an Agency

Outsourcing Is Broken: Why We Need to Rethink the Relationship Between Client & Agency

By: Marcus Sheridan September 12th, 2019

If a company is new to inbound or content marketing, it’s easy to be overwhelmed by the idea of producing a website full of content — not to mention maintaining content production going forward. This is especially daunting when it means changing your entire company culture to expect everyone to produce content.

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Inbound Marketing • 

Lead Generation • 

Conversion Rate Optimization

Should You Still Gate Your Inbound Content in 2020?

By: Kathleen Booth August 28th, 2019

As a marketer, this likely sounds familiar.  You create an incredible piece of content, gate it behind a beautifully constructed landing page and conversion form, and celebrate when you generate new leads from it, only to discover that your leads are from people with emails like:

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Inbound Marketing • 

Blogging • 

Content Marketing

How to Create Content from a Subject Matter Expert Interview (in 7 Steps)

By: John Becker August 26th, 2019

As a content manager, it’s your responsibility to share the knowledge, insights, opinions, and expertise of your company with your audience — typically through blog articles, but also podcasts, videos, and so on.  You stand as a primary ambassador for your brand, guaranteeing that the content published checks all requisite boxes. Are you answering customer questions? Are you establishing your company as a trusted resource within your industry? Does your team feel empowered to produce content?

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Inbound Marketing • 

Sales & Marketing Alignment

Should You Facilitate Your Own Inbound Culture Workshop?

By: Dia Vavruska August 7th, 2019

Inbound isn’t just a marketing philosophy, and success of inbound isn’t the full responsibility of just a marketing team. 

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