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[BlogPost 10784933435 What Happens When You Don't Have Buy-in for Inbound & Content?, BlogPost 8999979298 Do Buyer Personas Still Matter In Inbound Marketing?, BlogPost 10154625874 How to Evaluate the Content Interviewing Skills of a Content Manager Candidate, BlogPost 9707713113 How to Define Your Company's Content Mission Statement, BlogPost 8105095013 6 Examples of Perfect Inbound Websites & What We Love About Them, BlogPost 8105407678 8 Best Slack Communities for Inbound Marketers, BlogPost 8452164199 Why You Need a Content Manager for Your Company (Some Tough Love from a Former Content Manager), BlogPost 8143121520 Calculation Properties, Multiple Support Forms, & EVEN MORE Product Updates [Hubcast 217]]

Inbound Marketing • 

Content Marketing

What Happens When You Don't Have Buy-in for Inbound & Content?

By: Jolie Higazi June 27th, 2019

Here at IMPACT, we pretty much live by a philosophy called They Ask, You Answer.  If a random person was to peek in on our internal Slack channels, they might think we all must have sipped some kind of Kool-Aid; all you hear is this constantly reiterated reference to They Ask, You Answer.  But don’t get us wrong, we didn’t set out to start a new trend or anything like that. It’s actually pretty much the opposite in this case. We're just doing what actually works.

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Inbound Marketing • 

Buyer Personas • 

Editor's Pick

Do Buyer Personas Still Matter In Inbound Marketing?

By: Kathleen Booth June 5th, 2019

Since inbound marketing was first introduced in 2005 by HubSpot, buyer personas have been lauded as a foundational piece of any inbound marketing strategy.

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Inbound Marketing • 

Content Marketing

How to Evaluate the Content Interviewing Skills of a Content Manager Candidate

By: Liz Murphy June 3rd, 2019

Yes, yes, I'm back to talk about hiring a content manager again. (You know, one of the most important roles you'll ever hire, if you're doing inbound marketing.)

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Inbound Marketing • 

Content Marketing

How to Define Your Company's Content Mission Statement

By: Liz Murphy May 16th, 2019

Being an only child, I've always been a bit "willful" -- yeah, we'll say "willful" -- when it comes to following directions. This should have come as no surprise to my parents, as my first word was "No." (Sorry, mom.)

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Inbound Marketing • 

Website Design

6 Examples of Perfect Inbound Websites & What We Love About Them

By: David Little April 22nd, 2019

When creating a new website or determining if your website is up to the new standard of inbound marketing, you might find yourself looking at competitors or industry leaders for inspiration.

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Inbound Marketing • 

Marketing Resources

8 Best Slack Communities for Inbound Marketers

By: Nicole Letendre April 11th, 2019

Has your business hopped on the Slack train yet? As of May 2018, Slack claimed to have over 3 million users across 70,000 paid teams and 10 million total users each day. Even if your business isn’t large enough to need a messenger app to communicate, there are many opportunities to benefit from Slack channels as inbound marketers. As inbound marketers, our role is to produce content that is valuable to buyers, educate them, and engage them as they are making an important buying decision.

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Inbound Marketing • 

Content Marketing • 

Hiring

Why You Need a Content Manager for Your Company (Some Tough Love from a Former Content Manager)

By: Liz Murphy March 27th, 2019

Let's cut to the chase. If you want to see results from inbound and content, someone in-house has to own your content as a full-time job. Now, inevitably some of you are saying to yourselves:

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Inbound Marketing • 

HubSpot • 

INBOUND Event

Calculation Properties, Multiple Support Forms, & EVEN MORE Product Updates [Hubcast 217]

By: Carina Duffy March 14th, 2019

This episode of the Hubcast is brought to you by Woopra. Behavioral Data + Inbound Marketing = Marketing Superpowers, and Woopra has the tools to get you those. Learn more at Woopra.com/Hubcast. Ummm… INBOUND has been low key announcing speakers on their Instagram?? They announced 5 new female breakout speakers in honor of International Women’s Day on March 6. Carolyn Klystra: Editor-in-Chief of Self magazine Cack Wilhelm: Partner at Accomplice (venture capital) Ty Heath: Global Lead, Market Development at LinkedIn Leela Srinivasan: CMO at SurveyMonkey Dara Johnson Tresder: CMO at Carbon (digital manufacturing) They also have a new logo live!

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