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Discover articles about inbound marketing its stages, and how marketers use it to increase their traffic, leads, and sales.

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[BlogPost 4469206517 21 Websites That Will Change Your Life as a Digital Marketer Forever, BlogPost 4553744462 19 Infographics for Anyone Using Digital Marketing in 2018, BlogPost 407904797 9 Great “Top-of-the-Funnel” Offers Every Marketer Can Learn From, BlogPost 5339057667 The Attention Economy is Changing Inbound Marketing Tactics [Video], BlogPost 5336318724 3 Misconceptions I Had About The Marketing World Before I Joined It, BlogPost 5386250470 "3 Types of Inbound Marketing Programs" The IMPACT Show Ep. 23 [Show Notes], BlogPost 5381712687 How Inbound Marketing Grew My Spotify Playlist Following, BlogPost 5362909401 "Inbound Channel Marketing Feat. Ed Marsh" (Inbound Success Podcast Ep. 6)]

Inbound Marketing • 

Just for Fun

21 Websites That Will Change Your Life as a Digital Marketer Forever

By: Iris Hearn December 31st, 2017

It's new year's eve day! A time for change and reflection, both professionally and personally. If you're a digital marketer, you may be wondering, how can I be even better in 2018? Luckily, the Internet is chock-full of low-cost digital marketing tools and apps that can significantly aid your efforts in the coming year. From tools that help with SEO and content creation to social media marketing, site performance, or even collaboration between team members, you can find a tool for just about anything online.

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Inbound Marketing • 

Infographics

19 Infographics for Anyone Using Digital Marketing in 2018

By: Carina Duffy December 21st, 2017

So, you want to be a digital marketer, huh? That’s great! You’re going to be an ace in no time. What’s more, 2018 is the perfect year to start. Digital marketing, as an industry, has seen significant periods of growth over the last few years and it has been projected that there will be an industry-wide spend of close to $120 billion in 2018. As someone who didn’t start out as a digital marketer, I can tell you that while you may have a lot to learn, there are a lot of resources out there to accelerate your growth and development.

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Inbound Marketing • 

Lead Generation

9 Great “Top-of-the-Funnel” Offers Every Marketer Can Learn From

By: Dan Baum November 14th, 2017

One of the cornerstones of inbound marketing is tracking not only how many people come to your site, but also what they do when they get there. However, even with all this user data and analytics, we can’t properly segment, nurture, and engage this website traffic without a great top-of-the-funnel (TOFU) offer to tell us who this person is. Creating desirable top-of-the-funnel offers is an art that embraces the oxymoron of generic but targeted mass marketing.

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Inbound Marketing • 

Social Media Marketing • 

Video Marketing

The Attention Economy is Changing Inbound Marketing Tactics [Video]

By: Kyle Bento November 10th, 2017

There’s a major shift that’s happening in the way businesses reach their audience. Moving forward, that means your traditional inbound marketing strategy may not be comprehensive enough to reach your audience.

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Inbound Marketing • 

IMPACT Stories

3 Misconceptions I Had About The Marketing World Before I Joined It

By: Shandia Drummond November 7th, 2017

When I used to think of marketing, I used to picture the scene in the 1992 movie Boomerang. Marcus Graham (played by Eddie Murphy) and his brand and design team are in a big, official New York skyline boardroom. They’re brainstorming ideas to brand, launch, and market Helen Strangés’ (played by Grace Jones) new perfume. However, she wants none of the normal, vanilla, boring marketing ideas they are presenting. She wants the exotic, the exciting, the bold, the most shocking marketing strategy put in place to represent who she is. I thought to myself how exciting it looked in that room full of creative people. I wanted to someday experience that. Marketing was not my first love in the end, but as I got older and tested the waters in my career, it eventually led me to the marketing world.

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Inbound Marketing • 

The IMPACT Show • 

Podcasts & Shows

"3 Types of Inbound Marketing Programs" The IMPACT Show Ep. 23 [Show Notes]

By: Ramona Sukhraj October 13th, 2017

Inbound marketing programs are like snowflakes, no two are alike.  In this week's episode of The IMPACT Show, Bob and Nick discussed Snapchat's Context Cards, HubSpot's new podcast, and our main topic for the week, 3 types of inbound marketing programs. Just in case you missed us live (or if you want to relive the magic), you’ll find the episode’s show notes below as well as the recording.

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Inbound Marketing • 

Just for Fun • 

Keyword Analysis

How Inbound Marketing Grew My Spotify Playlist Following

By: Christine Austin October 12th, 2017

"Music is an integral part of life, day in and day out," said Jeff Levick, Spotify's chief revenue officer.  It’s the special ingredient that fuels our workouts, car rides, walks in the park, and if you're like most of us at IMPACT, feeds our productivity at work.  The music service giant now has 140 million monthly active users and it's a go-to for collecting and creating your favorite music in playlists, but I think it's safe to say the majority of us don't think about others following those playlists as well. We think about ourselves and what’s going to make the best playlist for our own needs. That’s exactly the approach I took with my playlists -- until last year. 

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Inbound Marketing • 

Inbound Success • 

Podcasts & Shows

"Inbound Channel Marketing Feat. Ed Marsh" (Inbound Success Podcast Ep. 6)

By: Kathleen Booth October 2nd, 2017

Can you use inbound marketing to increase sales when you sell through a distributor channel? In this week's episode of The Inbound Success Podcast, I'm interviewing Ed Marsh of Consilium Global Business Advisors, an inbound marketing agency owner and an export advisor for American Express.

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