IMPACT Recommended Reading List

Marketing & Business Book Summaries

Complete book synopsis and insights to help you improve your marketing and grow your business.
All Marketers are Liars
By: Seth Godin
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Reviewed By: Ramona Sukhraj

Purple Cow
By: Seth Godin
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Reviewed By: Bob Ruffolo

The Lean Startup
By: Eric Ries
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Reviewed By: Bob Ruffolo

Start With Why
By: Simon Sinek
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Reviewed By: Bob Ruffolo

Blue Ocean Strategy
By: Renée Mauborgne and W. Chan Kim
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Reviewed By: Bob Ruffolo

Sales Acceleration Formula
By: Mark Roberge
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Reviewed By: Brie Rangel

The Tipping Point
By: Malcolm Gladwell
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Reviewed By: Bob Ruffolo

Good to Great
By: Jim Collins
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Reviewed By: Bob Ruffolo

Traction
By: Gino Wickman
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Reviewed By: Bob Ruffolo

Outliers
By: Malcolm Gladwell
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Reviewed By: Bob Ruffolo

Permission Marketing
By: Seth Godin
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Reviewed By: Bob Ruffolo

The Challenger Sale
By: Matthew Dixon and Brent Adamson
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Reviewed By: Bob Ruffolo

Hooked
By: Nir Eyal
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Reviewed By: Ramona Sukhraj

The Five Dysfunctions of a Team
By: Patrick Lencioni
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Reviewed By: Bob Ruffolo

The New Rules of Marketing & PR
By: David Meerman Scott
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Reviewed By: Bob Ruffolo

Youtility
By: Jay Baer
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Reviewed By: Bob Ruffolo

The Thank You Economy
By: Gary Vaynerchuk
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Reviewed By: Ramona Sukhraj

Leaders Eat Last
By: Simon Sinek
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Reviewed By: Bob Ruffolo

How to Win Friends and Influence People
By: Dale Carnegie
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Reviewed By: Ramona Sukhraj

Made to Stick
By: Chip Health & Dan Health
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Reviewed By: Ramona Sukhraj

Inbound Marketing
By: Brian Halligan & Dharmesh Shah
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Reviewed By: Bob Ruffolo

Ogilvy On Advertising
By: David Ogilvy
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Reviewed By: Bob Ruffolo

Drive
By: Daniel Pink
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Reviewed By: Ramona Sukhraj

Crush it
By: Gary Vaynerchuk
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Reviewed By: Ramona Sukhraj

Snap Selling
By: Jill Konrath
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Reviewed By: Bob Ruffolo

The Advantage
By: Patrick Lencioni
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Reviewed By: Bob Ruffolo

Epic Content Marketing
By: Joe Pulizzi
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Reviewed By: Bob Ruffolo

Everybody Writes
By: Ann Handley
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Reviewed By: Ramona Sukhraj

Marketing Lessons from the Grateful Dead
By: Brian Halligan & David Meerman Scott
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Reviewed By: Bob Ruffolo

Linchpin
By: Seth Godin
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Reviewed By: Ramona Sukhraj

Newsjacking
By: David Meerman Scott
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Reviewed By: Ramona Sukhraj

Smartcuts
By: Shane Snow
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Reviewed By: Bob Ruffolo

Steal Like an Artist
By: Austin Kleon
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Reviewed By: Ramona Sukhraj

Positioning
By: Al Ries & Jack Trout
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Reviewed By: Bob Ruffolo

Marketing Performance Blueprint
By: Paul Roetzer
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Reviewed By: Bob Ruffolo

To Sell is Human
By: Daniel Pink
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Reviewed By: Bob Ruffolo

The 22 Immutable Laws of Marketing
By: Al Ries & Jack Trout
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Reviewed By: Bob Ruffolo

The Innovators Dilemma
By: Clayton M. Christensen
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Reviewed By: Bob Ruffolo

New Sales. Simplified
By: Mike Weinberg
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Reviewed By: Bob Ruffolo

The In-Demand Marketing Agency
By: Karl Sakas
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Reviewed By: Bob Ruffolo

#askgaryvee
By: Gary Vaynerchuk
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Reviewed By: Ramona Sukhraj

Show Your Work
By: Austin Kleon
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Reviewed By: Ramona Sukhraj

Unleashing the Ideavirus
By: Seth Godin
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Reviewed By: Ramona Sukhraj

Unmarketing
By: Scott Stratten
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Reviewed By: Bob Ruffolo

Tribes
By: Seth Godin
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Reviewed By: Ramona Sukhraj

Contagious
By: Jonah Berger
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Reviewed By: Ramona Sukhraj

Hug Your Haters
By: Jay Baer
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Reviewed By: Ramona Sukhraj

Thinking With Type
By: Ellen Lupton
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Reviewed By: Ramona Sukhraj

Content Rules
By: Ann Handley & C.C. Chapman
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Reviewed By: Ramona Sukhraj

The Persuasion Slide
By: Roger Dooley
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Reviewed By: Ramona Sukhraj

You are a Badass
By: Jen Sincero
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Reviewed By: Bob Ruffolo

The Culting of Brands
By: Douglas Atkin
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Reviewed By: Ramona Sukhraj

Shareology
By: Bryan Kramer
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Reviewed By: Bob Ruffolo

Brainfluence
By: Roger Dooley
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Reviewed By: Ramona Sukhraj

Before Happiness
By: Shawn Achor
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Reviewed By: Ramona Sukhraj

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