Inbound Marketing

Inbound Marketing

Inbound marketing isn't a set of arbitrary tactics. Inbound is a mindset, a philosophy, and a culture. To be inbound is to be helpful, with an obsession with leading others to be successful themselves. Below you'll find in-depth resources, insights, and expertise to drive more traffic, convert more qualified leads, and close more deals with your inbound marketing strategy. Learn how we can help you with inbound marketing. 

Meet the Experts

Kathleen Booth VP of Marketing, Speaker, Host of ‘The Inbound Success' Podcast, Leader of the Annapolis HubSpot User Group

Kathleen joined IMPACT after successfully exiting her own digital marketing agency, which she grew from startup to HubSpot Platinum level partner. Throughout her career, she has overseen the development and implementation of marketing and lead generation strategies for hundreds of companies, created award-winning inbound marketing campaigns, and spoken at marketing conferences throughout North America.

As head of IMPACT's marketing team, Kathleen sets the company's marketing strategy and oversees the team charged with driving awareness of the IMPACT brand, building the company's audience, and driving demand for inbound marketing services. 

When she’s not working, you’ll find Kathleen spending time with her children, taking walks with her two rescued Labrador retrievers, volunteering on community boards, or devoting her time to mentoring other entrepreneurs and business owners.

Melanie Collins Director of Sales, 15+ Years of Sales and Marketing Expertise, HubSpot Alumni

Melanie a 15-year sales and marketing veteran, with a degree in Broadcast Journalism from Emerson College in Boston, MA. She's a writer and storyteller at heart. 

Her role here at IMPACT is Client Success Manager, which means she helps businesses tell their stories online, to grow traffic, leads and sales. Her work as the Media and HVR Sales and Marketing Manager at HubSpot is what led her to join the IMPACT team.

Fun facts in no particular order: She created and was the Publisher of, is a co-owner of a hard cider company that has distribution in 5 state, and has been on the air at CNN.

Jen Barrell Director of Event Marketing, IMPACT Live & Webinar Strategist

As the Director of Event Marketing, Jen gets to combine her passion for content marketing with her love of event strategy in order to build an expansive, educated, and delighted audience.

Jen has witnessed the benefits of the inbound philosophy first-hand, having led content marketing efforts at a growing technology company, where marketing and sales leads each tripled within a year. After getting her start in content creation as an editor in the publishing world, she ran a thriving publishing services agency for 10 years.

A graduate of Illinois Wesleyan University and an avid fan of mid-century modern design and all things science fiction, Jen lives in the Chicago suburbs with her husband, son, and a quirky Jack Russell terrier, who are all in the process of making a 100-year-old farmhouse their own.

Liz Murphy Director of Web & Interactive Content, Speaker, Host of 'Content Lab' Podcast

As IMPACT’s Director of Web & Interactive Content, Liz does a lot more than wrangle commas. With more than 10 years of editorial and inbound marketing experience, she’s obsessed with helping businesses and industry leaders create addictive online content experiences.

Additionally, she works closely with in-house contributors and IMPACT partners as an editor, content strategist, and sounding board, to help them bring their own stories to life.

Liz lives in Annapolis, Maryland, with her husband and two dogs. She loves traveling and listening public radio, and is also a freelance beer writer for her local newspaper. 

Kathleen Booth VP of Marketing Speaker, Host of ‘The Inbound Success' Podcast, Leader of the Annapolis HubSpot User Group

Melanie Collins Director of Sales 15+ Years of Sales and Marketing Expertise, HubSpot Alumni

Jen Barrell Director of Event Marketing IMPACT Live & Webinar Strategist

Liz Murphy Director of Web & Interactive Content Speaker, Host of 'Content Lab' Podcast

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