As the owner of all content strategy and production initiatives, the content manager is one of the most critical roles on a company's digital sales and marketing team. Without a content manager, your organization's content strategy is doomed to fail, as those responsibilities are decentralized and managed half-heartedly by others on your staff. So, how do you find and hire the right content manager for your business? And if you're a content manager, what are the tools, strategies, and skills you need to master in order to be effective at your job? Good news — whether you're hiring your content manager or you're a content manager looking for resources and insights to do your job better, you've come to the right place.