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Developing Your Strategy

Developing Your Strategy

You want to grow your business. That means you need to increase traffic to your website, generate more qualified leads, and close more deals if you want to achieve your goals. Of course, that's easier said than done. Or is it? Yes, today's digital consumer is less trusting and more in control of the buying process than ever before. But there is a proven strategy for achieving astounding growth and revenue. Your journey to true ownership over your digital sales and marketing begins here. 

Meet the Experts

Marcus Sheridan Keynote Speaker, Author & Partner, Author of ’They Ask You Answer”, Presented 250+ Sales, Marketing, & Communication Workshops Worldwide

In late 2009, Sheridan started his sales, marketing, and personal development blog—The Sales Lion. Before merging with IMPACT, he grew its brand to be synonymous with Inbound and Content Marketing excellence.

Today, Marcus is an international keynote speaker known for his unique ability to excite, engage and motivate live audiences. He also works with hundreds of businesses, helping them to become the most trusted voice in their industry.

Marcus has also been featured in multiple industry publications, including the New York Times where he was referred to as a “web Marketing guru.” His book “They Ask, You Answer” has inspired thousands to achieve their potential but has given them the tools they need to get there.

Today, when Sheridan isn’t giving riveting and passion-filled keynotes, he generally finds himself on an adventure with his wife and 4 children.

Zach Basner Director of Inbound Training and Video Strategy, Inbound and Video Workshop Trainer, Creator of the Facebook Group ‘Film School for Marketers’

IMPACT Director of Inbound Training and Video Strategy, Zach Basner is a transformational agent of change. Zach trains sales, marketing, and leadership teams around the world to embrace a culture of inbound within their organizations, empowering them to become the most trusted voice in their respective industries.

A charismatic, highly sought-after keynote speaker and consultant, Zach is known for his singular talent for inspiring audiences — both on stage and in the boardroom. He challenges business leaders and teams to to discover new ways to connect with their buyers, build trust, and, ultimately, increase revenue.

Zach is also the co-host of Film School for Marketers, a weekly video show and podcast (found on YouTube and Apple Podcasts) featuring expert insights on video content strategy, video production, video in the sales process, and more.

Stacy Willis Director of Web Strategy & Design, Team Lead, Speaker, 10+ Years of Project Management and Digital Marketing Experience

Stacy received her undergraduate degree in Computer Science and Engineering from UCLA and holds a Master’s Degree in Business Administration with a focus on Marketing from San Diego State University.

Stacy is passionate about presenting ideas and conveying a vision. She enjoys designing and employing creative visuals to complement strong presentations. She is continuously driven to educate and provide obtainable, accessible information to an audience.

As a strategist at IMPACT, Stacy loves solving problems for clients and has significant experience working and interacting with customers. She is dedicated to providing a positive customer experience and building strong client relationships.

Kevin Phillips Lead Content Marketing Trainer, 10+ Years of Content Marketing Expertise, Content Marketing Trainer

Kevin spends his days teaching businesses how to develop digital marketing strategies to reach more customers.

After growing a small sleep medicine website from 2,500 visitors per month to over 400,000 (and growing), Kevin was recruited by The Sales Lion to teach others how to achieve similar success. Once TSL merged with IMPACT, Kevin now shares his expertise, insights, and dorkiness with IMPACT’s audience and clients.

When not nerding out on all things Inbound, Kevin enjoys spending his time with his beautiful wife and two delightfully terrible children doing all things Alaskan: snowboarding, hiking, fishing, 4-wheeling, and talking non-stop about the weather (yup, it’s starting to get warm outside. Now it’s cold again. Wait...nope...it’s still cold).

Liz Murphy Director of Web & Interactive Content, Speaker, Host of 'Content Lab' Podcast

As IMPACT’s Director of Web & Interactive Content, Liz does a lot more than wrangle commas. With more than 10 years of editorial and inbound marketing experience, she’s obsessed with helping businesses and industry leaders create addictive online content experiences.

Additionally, she works closely with in-house contributors and IMPACT partners as an editor, content strategist, and sounding board, to help them bring their own stories to life.

Liz lives in Annapolis, Maryland, with her husband and two dogs. She loves traveling and listening public radio, and is also a freelance beer writer for her local newspaper. 

Marcus Sheridan Keynote Speaker, Author & Partner Author of ’They Ask You Answer”, Presented 250+ Sales, Marketing, & Communication Workshops Worldwide

Zach Basner Director of Inbound Training and Video Strategy Inbound and Video Workshop Trainer, Creator of the Facebook Group ‘Film School for Marketers’

Stacy Willis Director of Web Strategy & Design, Team Lead Speaker, 10+ Years of Project Management and Digital Marketing Experience

Kevin Phillips Lead Content Marketing Trainer 10+ Years of Content Marketing Expertise, Content Marketing Trainer

Liz Murphy Director of Web & Interactive Content Speaker, Host of 'Content Lab' Podcast