The value of content marketing is simple. Consumers want to buy from brands they trust. So, when you produce valuable content that is genuinely helpful to your audience, you become a #1 trusted source of information in your space that consumers will turn to when they have questions. The following resources will teach you how to become the Wikipedia of your industry, and so you can grow your business.
Lead Content Marketing Trainer, 10+ Years of Content Marketing Expertise, Content Marketing Trainer
Kevin spends his days teaching businesses how to develop digital marketing strategies to reach more customers.
After growing a small sleep medicine website from 2,500 visitors per month to over 400,000 (and growing), Kevin was recruited by The Sales Lion to teach others how to achieve similar success. Once TSL merged with IMPACT, Kevin now shares his expertise, insights, and dorkiness with IMPACT’s audience and clients.
When not nerding out on all things Inbound, Kevin enjoys spending his time with his beautiful wife and two delightfully terrible children doing all things Alaskan: snowboarding, hiking, fishing, 4-wheeling, and talking non-stop about the weather (yup, it’s starting to get warm outside. Now it’s cold again. Wait...nope...it’s still cold).
Director of Web & Interactive Content, Speaker, Host of 'Content Lab' Podcast
As IMPACT’s Director of Web & Interactive Content, Liz does a lot more than wrangle commas. With more than 10 years of editorial and inbound marketing experience, she’s obsessed with helping businesses and industry leaders create addictive online content experiences.
Additionally, she works closely with in-house contributors and IMPACT partners as an editor, content strategist, and sounding board, to help them bring their own stories to life.
Liz lives in Annapolis, Maryland, with her husband and two dogs. She loves traveling and listening public radio, and is also a freelance beer writer for her local newspaper.
Lead Content Marketing Trainer
10+ Years of Content Marketing Expertise, Content Marketing Trainer